Tools & Wizards About Us
pure-co.co.uk screenshot

Report Summary

  • 18

    Performance

    Renders faster than
    34% of other websites

  • 80

    Accessibility

    Visual factors better than
    that of 49% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 81

    SEO

    Google-friendlier than
    42% of websites

pure-co.co.uk

PURE Co Event Management - Inspirational Corporate Hospitality

Page Load Speed

3.1 sec in total

First Response

256 ms

Resources Loaded

2.5 sec

Page Rendered

374 ms

pure-co.co.uk screenshot

About Website

Visit pure-co.co.uk now to see the best up-to-date PURE Co content and also check out these interesting facts you probably never knew about pure-co.co.uk

We are PURE Co, an events management company that specialises in creating inspirational experiences and bespoke, tailored corporate hospitality that helps you build lasting relationships.

Visit pure-co.co.uk

Key Findings

We analyzed Pure-co.co.uk page load time and found that the first response time was 256 ms and then it took 2.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

pure-co.co.uk performance score

18

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.5 s

6/100

10%

LCP (Largest Contentful Paint)

Value13.2 s

0/100

25%

SI (Speed Index)

Value9.3 s

13/100

10%

TBT (Total Blocking Time)

Value3,240 ms

2/100

30%

CLS (Cumulative Layout Shift)

Value0.008

100/100

15%

TTI (Time to Interactive)

Value19.1 s

3/100

10%

Network Requests Diagram

pure-co.co.uk

256 ms

www.pure-co.co.uk

181 ms

www.pure-co.co.uk

493 ms

GetResource.ashx

271 ms

js

115 ms

Our browser made a total of 65 requests to load all elements on the main page. We found that 65% of them (42 requests) were addressed to the original Pure-co.co.uk, 9% (6 requests) were made to Youtube.com and 8% (5 requests) were made to Use.typekit.net. The less responsive or slowest element that took the longest time to load (899 ms) belongs to the original domain Pure-co.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 433.4 kB (19%)

Content Size

2.3 MB

After Optimization

1.9 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Pure-co.co.uk main page is 2.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 1.5 MB which makes up the majority of the site volume.

HTML Optimization

-66%

Potential reduce by 22.1 kB

  • Original 33.7 kB
  • After minification 32.2 kB
  • After compression 11.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 22.1 kB or 66% of the original size.

Image Optimization

-0%

Potential reduce by 3.8 kB

  • Original 1.5 MB
  • After minification 1.5 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. PURE Co images are well optimized though.

JavaScript Optimization

-55%

Potential reduce by 365.3 kB

  • Original 665.6 kB
  • After minification 655.9 kB
  • After compression 300.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 365.3 kB or 55% of the original size.

CSS Optimization

-39%

Potential reduce by 42.4 kB

  • Original 110.0 kB
  • After minification 107.9 kB
  • After compression 67.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Pure-co.co.uk needs all CSS files to be minified and compressed as it can save up to 42.4 kB or 39% of the original size.

Requests Breakdown

Number of requests can be reduced by 23 (42%)

Requests Now

55

After Optimization

32

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 55 CSS, Javascripts, AJAX and image requests in order to completely render the main page of PURE Co. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 19 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

pure-co.co.uk

pure-co.co.uk

256 ms

www.pure-co.co.uk

www.pure-co.co.uk

181 ms

www.pure-co.co.uk

www.pure-co.co.uk

493 ms

GetResource.ashx

GetResource.ashx

271 ms

js

js

115 ms

jquery.min.js

jquery.min.js

55 ms

las5wna.css

las5wna.css

109 ms

jquery.mmenu.all.css

jquery.mmenu.all.css

360 ms

api.min.js

api.min.js

58 ms

WebResource.axd

WebResource.axd

464 ms

ScriptResource.axd

ScriptResource.axd

466 ms

ScriptResource.axd

ScriptResource.axd

381 ms

colorbox.css

colorbox.css

302 ms

colorbox.js

colorbox.js

302 ms

jquery.cycle2.min.js

jquery.cycle2.min.js

367 ms

jquery.cycle2.carousel.js

jquery.cycle2.carousel.js

394 ms

jquery.cycle2.swipe.min.js

jquery.cycle2.swipe.min.js

394 ms

parallax.min.js

parallax.min.js

394 ms

jquery.mmenu.all.min.js

jquery.mmenu.all.min.js

465 ms

menu.js

menu.js

474 ms

p.css

p.css

27 ms

Case-study-1.aspx

Case-study-1.aspx

667 ms

Case-study-2.aspx

Case-study-2.aspx

667 ms

Case-study-3.aspx

Case-study-3.aspx

285 ms

Sporting-events.aspx

Sporting-events.aspx

293 ms

Non-sporting-events.aspx

Non-sporting-events.aspx

267 ms

wanderlands-logo.png

wanderlands-logo.png

278 ms

inspirational-experiences.jpg

inspirational-experiences.jpg

666 ms

tailored-hospitality.jpg

tailored-hospitality.jpg

724 ms

GetFile.aspx

GetFile.aspx

666 ms

GetFile.aspx

GetFile.aspx

667 ms

PURE-Co_logo_dark.svg

PURE-Co_logo_dark.svg

610 ms

hamburger.png

hamburger.png

612 ms

GetFile.aspx

GetFile.aspx

599 ms

GetFile.aspx

GetFile.aspx

669 ms

GetFile.aspx

GetFile.aspx

668 ms

GetFile.aspx

GetFile.aspx

669 ms

wanderlands.jpg

wanderlands.jpg

669 ms

staff-reintegration.jpg

staff-reintegration.jpg

668 ms

d

d

33 ms

d

d

34 ms

d

d

36 ms

tropiline-bold-webfont.woff

tropiline-bold-webfont.woff

652 ms

prev.png

prev.png

687 ms

next.png

next.png

686 ms

cjAFtFAHv6s

cjAFtFAHv6s

138 ms

4MqeJH8f_y8

4MqeJH8f_y8

564 ms

PURE-Co_logo_light.svg

PURE-Co_logo_light.svg

681 ms

icon-linkedin.png

icon-linkedin.png

681 ms

icon-facebook.png

icon-facebook.png

681 ms

d

d

20 ms

analytics.js

analytics.js

50 ms

pure-entertainment.jpg

pure-entertainment.jpg

612 ms

overlay.png

overlay.png

899 ms

collect

collect

16 ms

www-player.css

www-player.css

13 ms

www-embed-player.js

www-embed-player.js

31 ms

base.js

base.js

64 ms

ad_status.js

ad_status.js

291 ms

Uo_dhVY9o5gWds10f-QE3r7w2DYPAY7ZjhqsbDUx1y0.js

Uo_dhVY9o5gWds10f-QE3r7w2DYPAY7ZjhqsbDUx1y0.js

260 ms

embed.js

embed.js

166 ms

KFOmCnqEu92Fr1Mu4mxM.woff

KFOmCnqEu92Fr1Mu4mxM.woff

171 ms

KFOlCnqEu92Fr1MmEU9fBBc-.woff

KFOlCnqEu92Fr1MmEU9fBBc-.woff

329 ms

id

id

33 ms

Create

Create

275 ms

Accessibility Review

pure-co.co.uk accessibility score

80

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

pure-co.co.uk best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

pure-co.co.uk SEO score

81

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Pure-co.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Pure-co.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

pure-co.co.uk

Open Graph description is not detected on the main page of PURE Co. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: