Tools & Wizards About Us
purearth.asia screenshot

Report Summary

  • 23

    Performance

    Renders faster than
    41% of other websites

  • 80

    Accessibility

    Visual factors better than
    that of 49% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

purearth.asia

Purearth - Award winning Ayurvedic skincare & wellness from Himalayas – Purearth Limited

Page Load Speed

7.4 sec in total

First Response

335 ms

Resources Loaded

5.9 sec

Page Rendered

1.1 sec

purearth.asia screenshot

About Website

Visit purearth.asia now to see the best up-to-date Purearth content for India and also check out these interesting facts you probably never knew about purearth.asia

Wild harvest, sustainable skincare and wellness rooted in eternal Ayurvedic wisdom. Vegan, Leaping Bunny cruelty free certified. High performance formulas handcrafted in small batches. Fair trade, eth...

Visit purearth.asia

Key Findings

We analyzed Purearth.asia page load time and found that the first response time was 335 ms and then it took 7 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

purearth.asia performance score

23

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.0 s

49/100

10%

LCP (Largest Contentful Paint)

Value13.2 s

0/100

25%

SI (Speed Index)

Value9.1 s

14/100

10%

TBT (Total Blocking Time)

Value2,120 ms

7/100

30%

CLS (Cumulative Layout Shift)

Value0.03

100/100

15%

TTI (Time to Interactive)

Value26.9 s

0/100

10%

Network Requests Diagram

www.purearth.asia

335 ms

preloads.js

51 ms

load_feature-9f951eb7d8d53973c719de211f807d63af81c644e5b9a6ae72661ac408d472f6.js

51 ms

features-1c0b396bd4d054b94abae1eb6a1bd6ba47beb35525c57a217c77a862ff06d83f.js

54 ms

fonts.css

44 ms

Our browser made a total of 105 requests to load all elements on the main page. We found that 52% of them (55 requests) were addressed to the original Purearth.asia, 27% (28 requests) were made to Cdn.shopify.com and 2% (2 requests) were made to Notify.bugsnag.com. The less responsive or slowest element that took the longest time to load (3.2 sec) relates to the external source Swymstore-v3free-01.swymrelay.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 392.5 kB (15%)

Content Size

2.6 MB

After Optimization

2.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Purearth.asia main page is 2.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 1.6 MB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 334.2 kB

  • Original 417.8 kB
  • After minification 402.5 kB
  • After compression 83.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 334.2 kB or 80% of the original size.

Image Optimization

-1%

Potential reduce by 18.6 kB

  • Original 1.6 MB
  • After minification 1.6 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Purearth images are well optimized though.

JavaScript Optimization

-7%

Potential reduce by 38.8 kB

  • Original 530.8 kB
  • After minification 530.8 kB
  • After compression 492.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-2%

Potential reduce by 949 B

  • Original 42.0 kB
  • After minification 42.0 kB
  • After compression 41.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Purearth.asia has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 62 (69%)

Requests Now

90

After Optimization

28

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 90 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Purearth. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 32 to 1 for JavaScripts and from 12 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.purearth.asia

www.purearth.asia

335 ms

preloads.js

preloads.js

51 ms

load_feature-9f951eb7d8d53973c719de211f807d63af81c644e5b9a6ae72661ac408d472f6.js

load_feature-9f951eb7d8d53973c719de211f807d63af81c644e5b9a6ae72661ac408d472f6.js

51 ms

features-1c0b396bd4d054b94abae1eb6a1bd6ba47beb35525c57a217c77a862ff06d83f.js

features-1c0b396bd4d054b94abae1eb6a1bd6ba47beb35525c57a217c77a862ff06d83f.js

54 ms

fonts.css

fonts.css

44 ms

freight-fonts.css

freight-fonts.css

43 ms

theme.css

theme.css

71 ms

owl-carousel.css

owl-carousel.css

63 ms

custom-vm.css

custom-vm.css

61 ms

js

js

84 ms

js

js

137 ms

lazysizes.min.js

lazysizes.min.js

72 ms

polyfill.min.js

polyfill.min.js

1508 ms

libs.min.js

libs.min.js

79 ms

theme.min.js

theme.min.js

88 ms

custom.js

custom.js

80 ms

owl-carousel.js

owl-carousel.js

81 ms

jquery-3.6.0.min.js

jquery-3.6.0.min.js

41 ms

script.js

script.js

127 ms

doubly.js

doubly.js

53 ms

nova-cookie-app-embed.js

nova-cookie-app-embed.js

73 ms

nova-cookie.css

nova-cookie.css

88 ms

shopify-perf-kit-unstable.min.js

shopify-perf-kit-unstable.min.js

80 ms

widget.min.js

widget.min.js

41 ms

css-vars-ponyfill@2

css-vars-ponyfill@2

45 ms

28d20d

28d20d

47 ms

trekkie.storefront.f9102b76c4156d18a2f9ad80e236ecd6fdcc057c.min.js

trekkie.storefront.f9102b76c4156d18a2f9ad80e236ecd6fdcc057c.min.js

130 ms

shop_events_listener-61fa9e0a912c675e178777d2b27f6cbd482f8912a6b0aa31fa3515985a8cd626.js

shop_events_listener-61fa9e0a912c675e178777d2b27f6cbd482f8912a6b0aa31fa3515985a8cd626.js

128 ms

shopify-boomerang-1.0.0.min.js

shopify-boomerang-1.0.0.min.js

127 ms

purearth-black-logo_a6fca42f-6cc3-4074-a2bd-2900e65b6f4b.png

purearth-black-logo_a6fca42f-6cc3-4074-a2bd-2900e65b6f4b.png

124 ms

purearth-black-logo_a6fca42f-6cc3-4074-a2bd-2900e65b6f4b_220x.png

purearth-black-logo_a6fca42f-6cc3-4074-a2bd-2900e65b6f4b_220x.png

121 ms

purearth-white-logo_73420799-6315-40f3-930b-b97eb23f54f6_220x.png

purearth-white-logo_73420799-6315-40f3-930b-b97eb23f54f6_220x.png

121 ms

mobile_banner_new_1x1.png

mobile_banner_new_1x1.png

120 ms

purearth-cassia-homepage-mob-banner-12-09-22-01_1x1.jpg

purearth-cassia-homepage-mob-banner-12-09-22-01_1x1.jpg

174 ms

12345_fa8dc355-9e1f-4ea8-aca2-a0d54f73ccea_1x1.png

12345_fa8dc355-9e1f-4ea8-aca2-a0d54f73ccea_1x1.png

175 ms

Dhauladhar-Brand-Mountain_1x1.jpg

Dhauladhar-Brand-Mountain_1x1.jpg

178 ms

homepage-shop-by-ingredients-homepage.jpg

homepage-shop-by-ingredients-homepage.jpg

121 ms

LeapingBunny_colour_RGB.png

LeapingBunny_colour_RGB.png

176 ms

Ilab-BAZAAR-Final.png

Ilab-BAZAAR-Final.png

175 ms

Ilab-VOGUE-Final.png

Ilab-VOGUE-Final.png

293 ms

Ilab-WALLPAPER-Final.png

Ilab-WALLPAPER-Final.png

175 ms

Ilab-ELLE-Final.png

Ilab-ELLE-Final.png

174 ms

Ilab-LOFFICIAL-Final.png

Ilab-LOFFICIAL-Final.png

178 ms

Ilab-MBG-Final.png

Ilab-MBG-Final.png

257 ms

Ilab-ASIASPA-Final.jpg

Ilab-ASIASPA-Final.jpg

258 ms

Ilab-FORBES-Final.png

Ilab-FORBES-Final.png

256 ms

Ilab-HONGKONG-Final.png

Ilab-HONGKONG-Final.png

260 ms

Ilab-GQ-Final.png

Ilab-GQ-Final.png

504 ms

Ilab-HUFFPOST-Final.png

Ilab-HUFFPOST-Final.png

261 ms

Ilab-MONOCLE-Final.png

Ilab-MONOCLE-Final.png

290 ms

gulabo_5ml.jpg

gulabo_5ml.jpg

587 ms

ppf-black.png

ppf-black.png

472 ms

bunny-icon.png

bunny-icon.png

311 ms

31F264_2_0.woff

31F264_2_0.woff

747 ms

31F264_3_0.woff

31F264_3_0.woff

651 ms

28D20D_0_0.woff

28D20D_0_0.woff

83 ms

futura_n4.6bce24beb4ba1ff4ddeb20f7cd6e2fa513a3d6ec.woff

futura_n4.6bce24beb4ba1ff4ddeb20f7cd6e2fa513a3d6ec.woff

84 ms

28D20D_1_0.woff

28D20D_1_0.woff

86 ms

futura_n7.711e9243b3eccc2745ecf4731eba61651a122376.woff

futura_n7.711e9243b3eccc2745ecf4731eba61651a122376.woff

165 ms

ipinfo.io

ipinfo.io

160 ms

shop-by-skin-concern-menu_1x1.png.jpg

shop-by-skin-concern-menu_1x1.png.jpg

142 ms

wellness-menu_1x1.jpg

wellness-menu_1x1.jpg

141 ms

face-menu_1x1.jpg

face-menu_1x1.jpg

145 ms

body-and-hair-menu_1x1.jpg

body-and-hair-menu_1x1.jpg

203 ms

purearth-wellness-dropdown-menu-image_1x1.jpg

purearth-wellness-dropdown-menu-image_1x1.jpg

143 ms

gifting_1x1.jpg

gifting_1x1.jpg

145 ms

ingredients-menu_1x1.png.jpg

ingredients-menu_1x1.png.jpg

145 ms

about-us-menu_1x1.jpg

about-us-menu_1x1.jpg

173 ms

mobile_banner_new_1x1.png.jpg

mobile_banner_new_1x1.png.jpg

289 ms

NAYAN_WEBSITE_BANNER_NEW_1x1.png.jpg

NAYAN_WEBSITE_BANNER_NEW_1x1.png.jpg

289 ms

ACNEIC_OILY_CATEGORY_2048x2048_ad0a20ad-3345-4433-82f7-78eba11ae48f_1x1.jpg

ACNEIC_OILY_CATEGORY_2048x2048_ad0a20ad-3345-4433-82f7-78eba11ae48f_1x1.jpg

121 ms

DRY_MATURE_CATEGORY_2048x2048_13f75296-d587-413a-aba0-670b298f729f_1x1.jpg

DRY_MATURE_CATEGORY_2048x2048_13f75296-d587-413a-aba0-670b298f729f_1x1.jpg

120 ms

SENSITIVE_CATEGORY_2048x2048_0bb813c2-9cea-4d32-bf49-8d206bccb92d_1x1.jpg

SENSITIVE_CATEGORY_2048x2048_0bb813c2-9cea-4d32-bf49-8d206bccb92d_1x1.jpg

153 ms

UV_CATEGORY_2048x2048_b7ad5d72-81d6-45f1-9ec3-c9d2192fd97b_1x1.jpg

UV_CATEGORY_2048x2048_b7ad5d72-81d6-45f1-9ec3-c9d2192fd97b_1x1.jpg

154 ms

9e32c84f0db4f7b1eb40c32bdb0bdea9

9e32c84f0db4f7b1eb40c32bdb0bdea9

381 ms

28D20D_0_0.ttf

28D20D_0_0.ttf

59 ms

28D20D_1_0.ttf

28D20D_1_0.ttf

149 ms

NAYAN_WEBSITE_BANNER_NEW_1800x.png

NAYAN_WEBSITE_BANNER_NEW_1800x.png

451 ms

83d400c612f9a099fab8f76dcab73a48

83d400c612f9a099fab8f76dcab73a48

148 ms

31F264_3_0.ttf

31F264_3_0.ttf

559 ms

31F264_2_0.ttf

31F264_2_0.ttf

68 ms

notify.bugsnag.com

notify.bugsnag.com

85 ms

notify.bugsnag.com

notify.bugsnag.com

89 ms

fonts.css

fonts.css

44 ms

freight-fonts.css

freight-fonts.css

37 ms

theme.css

theme.css

40 ms

owl-carousel.css

owl-carousel.css

34 ms

custom-vm.css

custom-vm.css

38 ms

nova-cookie.css

nova-cookie.css

160 ms

28d20d

28d20d

12 ms

widget.min.js

widget.min.js

76 ms

swym-shopify.js

swym-shopify.js

81 ms

booster_eu_cookie_11372852.js

booster_eu_cookie_11372852.js

45 ms

uppromote.js

uppromote.js

77 ms

script.js

script.js

2815 ms

instafeed-b7a9992b13e9065ff674b5a68f52f8cb.js

instafeed-b7a9992b13e9065ff674b5a68f52f8cb.js

2814 ms

script.js

script.js

2812 ms

cookie_consent_shopify.js

cookie_consent_shopify.js

2756 ms

checkAndGet

checkAndGet

3164 ms

purearth-cassia-homepage-desk-banner-12-09-22-01_1x1.jpg

purearth-cassia-homepage-desk-banner-12-09-22-01_1x1.jpg

226 ms

12345_fa8dc355-9e1f-4ea8-aca2-a0d54f73ccea_1x1.png.jpg

12345_fa8dc355-9e1f-4ea8-aca2-a0d54f73ccea_1x1.png.jpg

1104 ms

Dhauladhar_Brand_Mountain_1x1.jpg

Dhauladhar_Brand_Mountain_1x1.jpg

693 ms

futura_o4.d5edc6b1d9a050bbe0beb9093d73b883bf18c6c1.woff

futura_o4.d5edc6b1d9a050bbe0beb9093d73b883bf18c6c1.woff

46 ms

futura_o7.7028291332320745f0217c346c800da7522a22b2.woff

futura_o7.7028291332320745f0217c346c800da7522a22b2.woff

47 ms

apps.bundle.js

apps.bundle.js

66 ms

Accessibility Review

purearth.asia accessibility score

80

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA IDs are not unique

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

purearth.asia best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

purearth.asia SEO score

86

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Purearth.asia can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Purearth.asia main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

purearth.asia

Open Graph data is detected on the main page of Purearth. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: