Tools & Wizards About Us
purebrandlicensing.com screenshot

Report Summary

  • 35

    Performance

    Renders faster than
    55% of other websites

  • 77

    Accessibility

    Visual factors better than
    that of 44% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 100

    SEO

    Google-friendlier than
    94% of websites

purebrandlicensing.com

Home - Pure Brands, service brand licensing agency.

Page Load Speed

6.5 sec in total

First Response

257 ms

Resources Loaded

4.9 sec

Page Rendered

1.3 sec

purebrandlicensing.com screenshot

About Website

Visit purebrandlicensing.com now to see the best up-to-date Pure Brand Licensing content and also check out these interesting facts you probably never knew about purebrandlicensing.com

PURE BRANDS, we are a premier full-service brand licensing agency. GLOBAL BRANDLICENSING SERVICES. Taking your Brand to new levels of success.

Visit purebrandlicensing.com

Key Findings

We analyzed Purebrandlicensing.com page load time and found that the first response time was 257 ms and then it took 6.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

purebrandlicensing.com performance score

35

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.7 s

30/100

10%

LCP (Largest Contentful Paint)

Value9.6 s

0/100

25%

SI (Speed Index)

Value16.1 s

0/100

10%

TBT (Total Blocking Time)

Value760 ms

38/100

30%

CLS (Cumulative Layout Shift)

Value0.059

98/100

15%

TTI (Time to Interactive)

Value6.3 s

61/100

10%

Network Requests Diagram

purebrandlicensing.com

257 ms

purebrandlicensing.com

1811 ms

style.min.css

177 ms

style.css

537 ms

css

33 ms

Our browser made a total of 55 requests to load all elements on the main page. We found that 65% of them (36 requests) were addressed to the original Purebrandlicensing.com, 24% (13 requests) were made to Fonts.gstatic.com and 4% (2 requests) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (1.8 sec) belongs to the original domain Purebrandlicensing.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 98.3 kB (4%)

Content Size

2.5 MB

After Optimization

2.4 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Purebrandlicensing.com main page is 2.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 2.1 MB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 48.2 kB

  • Original 57.9 kB
  • After minification 53.3 kB
  • After compression 9.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 48.2 kB or 83% of the original size.

Image Optimization

-0%

Potential reduce by 3 B

  • Original 2.1 MB
  • After minification 2.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Pure Brand Licensing images are well optimized though.

JavaScript Optimization

-16%

Potential reduce by 22.8 kB

  • Original 147.2 kB
  • After minification 147.2 kB
  • After compression 124.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 22.8 kB or 16% of the original size.

CSS Optimization

-21%

Potential reduce by 27.3 kB

  • Original 131.8 kB
  • After minification 131.8 kB
  • After compression 104.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Purebrandlicensing.com needs all CSS files to be minified and compressed as it can save up to 27.3 kB or 21% of the original size.

Requests Breakdown

Number of requests can be reduced by 14 (36%)

Requests Now

39

After Optimization

25

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 39 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Pure Brand Licensing. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 10 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

purebrandlicensing.com

purebrandlicensing.com

257 ms

purebrandlicensing.com

purebrandlicensing.com

1811 ms

style.min.css

style.min.css

177 ms

style.css

style.css

537 ms

css

css

33 ms

dashicons.min.css

dashicons.min.css

454 ms

purebrandlicensing.com

purebrandlicensing.com

1566 ms

jquery.js

jquery.js

564 ms

jquery-migrate.min.js

jquery-migrate.min.js

383 ms

et-core-unified-17075863960716.min.css

et-core-unified-17075863960716.min.css

437 ms

js

js

90 ms

css

css

32 ms

lazy-load-images.js

lazy-load-images.js

504 ms

lazy-load-images-responsive.js

lazy-load-images-responsive.js

562 ms

custom.min.js

custom.min.js

812 ms

common.js

common.js

639 ms

wp-embed.min.js

wp-embed.min.js

705 ms

Pure-brands-logo.png

Pure-brands-logo.png

304 ms

PORTADA-BW.jpg

PORTADA-BW.jpg

680 ms

01_Enhance-Brand-Awareness.jpg

01_Enhance-Brand-Awareness.jpg

575 ms

02_Create-Positive-Consumer-Experiences-e1553186533440.jpg

02_Create-Positive-Consumer-Experiences-e1553186533440.jpg

384 ms

03_Reaching-out-to-new-customers-2.jpg

03_Reaching-out-to-new-customers-2.jpg

445 ms

pure-brands.jpg

pure-brands.jpg

443 ms

Icon_01.png

Icon_01.png

443 ms

Icon_02.png

Icon_02.png

512 ms

Icon_03.png

Icon_03.png

517 ms

Icon_04.png

Icon_04.png

528 ms

Case-Study_01-1.jpg

Case-Study_01-1.jpg

758 ms

Case-Study_02-e1552392536636.jpeg

Case-Study_02-e1552392536636.jpeg

960 ms

Case-Study_03.jpg

Case-Study_03.jpg

872 ms

brands.png

brands.png

696 ms

munich-1.jpg

munich-1.jpg

847 ms

shangai-1.jpg

shangai-1.jpg

845 ms

hong-kong-1.jpg

hong-kong-1.jpg

951 ms

usa-1.jpg

usa-1.jpg

949 ms

office1.jpg

office1.jpg

1005 ms

office2.jpg

office2.jpg

1102 ms

office3.jpg

office3.jpg

1105 ms

S6uyw4BMUTPHjx4wWA.woff

S6uyw4BMUTPHjx4wWA.woff

209 ms

S6u9w4BMUTPHh7USSwiPHw.woff

S6u9w4BMUTPHh7USSwiPHw.woff

210 ms

S6u8w4BMUTPHh30AXC-s.woff

S6u8w4BMUTPHh30AXC-s.woff

260 ms

S6u9w4BMUTPHh6UVSwiPHw.woff

S6u9w4BMUTPHh6UVSwiPHw.woff

289 ms

S6u9w4BMUTPHh50XSwiPHw.woff

S6u9w4BMUTPHh50XSwiPHw.woff

289 ms

modules.ttf

modules.ttf

1060 ms

nuFvD-vYSZviVYUb_rj3ij__anPXJzDwcbmjWBN2PKeiunDXbtU.woff

nuFvD-vYSZviVYUb_rj3ij__anPXJzDwcbmjWBN2PKeiunDXbtU.woff

288 ms

nuFvD-vYSZviVYUb_rj3ij__anPXJzDwcbmjWBN2PKfsunDXbtU.woff

nuFvD-vYSZviVYUb_rj3ij__anPXJzDwcbmjWBN2PKfsunDXbtU.woff

290 ms

nuFvD-vYSZviVYUb_rj3ij__anPXJzDwcbmjWBN2PKdFvXDXbtU.woff

nuFvD-vYSZviVYUb_rj3ij__anPXJzDwcbmjWBN2PKdFvXDXbtU.woff

289 ms

S6u8w4BMUTPHjxsAXC-s.woff

S6u8w4BMUTPHjxsAXC-s.woff

288 ms

S6u_w4BMUTPHjxsI9w2_Gwfr.woff

S6u_w4BMUTPHjxsI9w2_Gwfr.woff

291 ms

S6u-w4BMUTPHjxsIPx-oPCQ.woff

S6u-w4BMUTPHjxsIPx-oPCQ.woff

291 ms

S6u_w4BMUTPHjxsI5wq_Gwfr.woff

S6u_w4BMUTPHjxsI5wq_Gwfr.woff

292 ms

S6u_w4BMUTPHjxsI3wi_Gwfr.woff

S6u_w4BMUTPHjxsI3wi_Gwfr.woff

291 ms

js

js

170 ms

analytics.js

analytics.js

160 ms

collect

collect

50 ms

Accessibility Review

purebrandlicensing.com accessibility score

77

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

purebrandlicensing.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

purebrandlicensing.com SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Purebrandlicensing.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Purebrandlicensing.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

purebrandlicensing.com

Open Graph data is detected on the main page of Pure Brand Licensing. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: