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purefishing.com screenshot

Report Summary

  • 51

    Performance

    Renders faster than
    69% of other websites

  • 98

    Accessibility

    Visual factors better than
    that of 94% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 98

    SEO

    Google-friendlier than
    92% of websites

purefishing.com

Fishing tackle from the world's most trusted fishing gear brands - Pure Fishing

Page Load Speed

5.8 sec in total

First Response

163 ms

Resources Loaded

1.7 sec

Page Rendered

3.9 sec

purefishing.com screenshot

About Website

Welcome to purefishing.com homepage info - get ready to check Pure Fishing best content for United States right away, or after learning these important things about purefishing.com

Pure Fishing® is a collection of the world's best known fishing brands focused on meeting the needs of modern anglers. Shop freshwater, saltwater, fly gear and tackle.

Visit purefishing.com

Key Findings

We analyzed Purefishing.com page load time and found that the first response time was 163 ms and then it took 5.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

purefishing.com performance score

51

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.6 s

31/100

10%

LCP (Largest Contentful Paint)

Value9.1 s

1/100

25%

SI (Speed Index)

Value3.6 s

86/100

10%

TBT (Total Blocking Time)

Value0 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0.851

4/100

15%

TTI (Time to Interactive)

Value4.2 s

85/100

10%

Network Requests Diagram

purefishing.com

163 ms

www.purefishing.com

101 ms

gtm.js

101 ms

css2

45 ms

plyr.css

47 ms

Our browser made a total of 83 requests to load all elements on the main page. We found that 20% of them (17 requests) were addressed to the original Purefishing.com, 25% (21 requests) were made to Purefishing.a.bigcontent.io and 19% (16 requests) were made to Media.purefishing.com. The less responsive or slowest element that took the longest time to load (574 ms) relates to the external source Purefishing.a.bigcontent.io.

Page Optimization Overview & Recommendations

Page size can be reduced by 134.6 kB (3%)

Content Size

3.9 MB

After Optimization

3.7 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Purefishing.com main page is 3.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 3.5 MB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 95.5 kB

  • Original 118.4 kB
  • After minification 100.2 kB
  • After compression 22.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 18.2 kB, which is 15% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 95.5 kB or 81% of the original size.

Image Optimization

-1%

Potential reduce by 37.4 kB

  • Original 3.5 MB
  • After minification 3.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Pure Fishing images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 466 B

  • Original 207.1 kB
  • After minification 207.0 kB
  • After compression 206.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-1%

Potential reduce by 1.3 kB

  • Original 84.5 kB
  • After minification 84.5 kB
  • After compression 83.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Purefishing.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 31 (43%)

Requests Now

72

After Optimization

41

  • Images
  • JavaScript
  • CSS

The browser has sent 72 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Pure Fishing. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 20 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

purefishing.com

purefishing.com

163 ms

www.purefishing.com

www.purefishing.com

101 ms

gtm.js

gtm.js

101 ms

css2

css2

45 ms

plyr.css

plyr.css

47 ms

slick.css

slick.css

42 ms

joomla-fontawesome.css

joomla-fontawesome.css

79 ms

main.min.css

main.min.css

137 ms

jquery.min.js

jquery.min.js

65 ms

optin.min.js

optin.min.js

57 ms

plyr.min.js

plyr.min.js

62 ms

slick.min.js

slick.min.js

68 ms

main_modal.min.js

main_modal.min.js

82 ms

main.min.js

main.min.js

89 ms

main_menu.min.js

main_menu.min.js

133 ms

main_search.min.js

main_search.min.js

133 ms

swiper.min.js

swiper.min.js

132 ms

main_homepage.min.js

main_homepage.min.js

133 ms

Abu-Revo23-Hero%20(1)

Abu-Revo23-Hero%20(1)

479 ms

Berkley_ScentedFlicker2023_Homepage01

Berkley_ScentedFlicker2023_Homepage01

211 ms

Brand-Grid-Wrap-BG.jpg

Brand-Grid-Wrap-BG.jpg

159 ms

penn-logo-white_3

penn-logo-white_3

465 ms

abu-logo-white

abu-logo-white

482 ms

berkley-logo-white_1

berkley-logo-white_1

486 ms

uglystik-logo-white

uglystik-logo-white

488 ms

fenwick-logo-white

fenwick-logo-white

499 ms

pflueger-logo-white

pflueger-logo-white

502 ms

shakespeare-logo-white

shakespeare-logo-white

509 ms

spiderwire-logo-white

spiderwire-logo-white

503 ms

stren-logo-white

stren-logo-white

506 ms

hardy-logo-white

hardy-logo-white

495 ms

greys-logo-white

greys-logo-white

515 ms

fin-nor-logo-white

fin-nor-logo-white

518 ms

van-staal-logo-white

van-staal-logo-white

524 ms

johnson-logo-white

johnson-logo-white

520 ms

mitchell-logo-white

mitchell-logo-white

526 ms

ABU_REVO_SX_SPINNING_REEL_LIFESTYLE_2022

ABU_REVO_SX_SPINNING_REEL_LIFESTYLE_2022

572 ms

PF-Exp-Home-Mosaic-hero

PF-Exp-Home-Mosaic-hero

569 ms

Dock-Talk-V3

Dock-Talk-V3

574 ms

PF-Exp-Pro-JLee-V2

PF-Exp-Pro-JLee-V2

572 ms

Calendar-b

Calendar-b

570 ms

Plano_Pro_Series_Tackle_Bag

Plano_Pro_Series_Tackle_Bag

312 ms

PENN_Authority1

PENN_Authority1

314 ms

Berkley_Money_Badger

Berkley_Money_Badger

282 ms

Brantman_220407_PENN_Authority_Final_277

Brantman_220407_PENN_Authority_Final_277

310 ms

Brantman_220407_PENN_Authority_Final_352

Brantman_220407_PENN_Authority_Final_352

436 ms

Home-Saltwater-Combos

Home-Saltwater-Combos

280 ms

BerkleyChromeGulp

BerkleyChromeGulp

411 ms

Revo

Revo

444 ms

FenwickRod

FenwickRod

443 ms

Home-Freshwater-Combos

Home-Freshwater-Combos

438 ms

BerkleyPowerBlade1

BerkleyPowerBlade1

442 ms

FlyReels

FlyReels

574 ms

FlyRods

FlyRods

464 ms

Hardy_Spare_Spool

Hardy_Spare_Spool

462 ms

GreysCombo

GreysCombo

509 ms

bat.js

bat.js

290 ms

js

js

125 ms

fbevents.js

fbevents.js

248 ms

roundtrip.js

roundtrip.js

222 ms

241 ms

zaius-min.js

zaius-min.js

241 ms

dtag.js

dtag.js

241 ms

_rules.json

_rules.json

159 ms

zaius.gif

zaius.gif

92 ms

NLT5CXPWIRDZVDXJUCGZDU

NLT5CXPWIRDZVDXJUCGZDU

86 ms

MCAF7LCQMJG3PHWPXA6EKY.js

MCAF7LCQMJG3PHWPXA6EKY.js

8 ms

2BJOIXCYIFAINPYIPBORVC

2BJOIXCYIFAINPYIPBORVC

26 ms

out

out

10 ms

out

out

9 ms

out

out

46 ms

out

out

62 ms

out

out

62 ms

pixel

pixel

152 ms

Pug

Pug

142 ms

tap.php

tap.php

135 ms

rum

rum

36 ms

xuid

xuid

9 ms

bounce

bounce

38 ms

pixel

pixel

22 ms

sd

sd

7 ms

sync

sync

18 ms

in

in

3 ms

Accessibility Review

purefishing.com accessibility score

98

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

purefishing.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

purefishing.com SEO score

98

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Purefishing.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Purefishing.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

purefishing.com

Open Graph description is not detected on the main page of Pure Fishing. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: