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purefreeform.com screenshot

Report Summary

  • 30

    Performance

    Renders faster than
    50% of other websites

  • 71

    Accessibility

    Visual factors better than
    that of 36% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

purefreeform.com

Pure+FreeForm | Architectural Metal Walls and Ceilings

Page Load Speed

1.3 sec in total

First Response

99 ms

Resources Loaded

1 sec

Page Rendered

209 ms

purefreeform.com screenshot

About Website

Click here to check amazing Pure Free Form content for United States. Otherwise, check out these important facts you probably never knew about purefreeform.com

Pure + FreeForm is an architectural metal walls and ceiling solutions-based design shop founded on the principles of impeccable quality, exceptional...

Visit purefreeform.com

Key Findings

We analyzed Purefreeform.com page load time and found that the first response time was 99 ms and then it took 1.2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 25% of websites can load faster.

Performance Metrics

purefreeform.com performance score

30

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.8 s

55/100

10%

LCP (Largest Contentful Paint)

Value13.8 s

0/100

25%

SI (Speed Index)

Value9.2 s

13/100

10%

TBT (Total Blocking Time)

Value1,140 ms

22/100

30%

CLS (Cumulative Layout Shift)

Value0.033

100/100

15%

TTI (Time to Interactive)

Value12.4 s

15/100

10%

Network Requests Diagram

purefreeform.com

99 ms

purefreeform.com

60 ms

wp-emoji-release.min.js

13 ms

style.min.css

18 ms

style.css

14 ms

Our browser made a total of 99 requests to load all elements on the main page. We found that 89% of them (88 requests) were addressed to the original Purefreeform.com, 4% (4 requests) were made to Fonts.gstatic.com and 2% (2 requests) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (558 ms) relates to the external source Chimpstatic.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 223.9 kB (9%)

Content Size

2.5 MB

After Optimization

2.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Purefreeform.com main page is 2.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 1.7 MB which makes up the majority of the site volume.

HTML Optimization

-87%

Potential reduce by 130.1 kB

  • Original 149.1 kB
  • After minification 144.3 kB
  • After compression 19.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 130.1 kB or 87% of the original size.

Image Optimization

-0%

Potential reduce by 4 B

  • Original 1.7 MB
  • After minification 1.7 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Pure Free Form images are well optimized though.

JavaScript Optimization

-13%

Potential reduce by 60.3 kB

  • Original 458.0 kB
  • After minification 457.9 kB
  • After compression 397.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 60.3 kB or 13% of the original size.

CSS Optimization

-17%

Potential reduce by 33.5 kB

  • Original 192.3 kB
  • After minification 191.9 kB
  • After compression 158.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Purefreeform.com needs all CSS files to be minified and compressed as it can save up to 33.5 kB or 17% of the original size.

Requests Breakdown

Number of requests can be reduced by 66 (72%)

Requests Now

92

After Optimization

26

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 92 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Pure Free Form. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 46 to 1 for JavaScripts and from 22 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

purefreeform.com

purefreeform.com

99 ms

purefreeform.com

purefreeform.com

60 ms

wp-emoji-release.min.js

wp-emoji-release.min.js

13 ms

style.min.css

style.min.css

18 ms

style.css

style.css

14 ms

plugins.min.css

plugins.min.css

15 ms

modules.min.css

modules.min.css

37 ms

font-awesome.min.css

font-awesome.min.css

29 ms

style.min.css

style.min.css

15 ms

ionicons.min.css

ionicons.min.css

32 ms

style.css

style.css

27 ms

simple-line-icons.css

simple-line-icons.css

31 ms

dripicons.css

dripicons.css

31 ms

icomoon.css

icomoon.css

47 ms

modules-responsive.min.css

modules-responsive.min.css

48 ms

blog-responsive.min.css

blog-responsive.min.css

51 ms

style_dynamic_responsive.css

style_dynamic_responsive.css

34 ms

style_dynamic.css

style_dynamic.css

49 ms

js_composer.min.css

js_composer.min.css

55 ms

css

css

87 ms

select2.min.css

select2.min.css

52 ms

core-dashboard.min.css

core-dashboard.min.css

52 ms

jquery.min.js

jquery.min.js

70 ms

jquery-migrate.min.js

jquery-migrate.min.js

69 ms

rbtools.min.js

rbtools.min.js

69 ms

rs6.min.js

rs6.min.js

78 ms

js

js

311 ms

js

js

366 ms

3460.js

3460.js

79 ms

css

css

232 ms

animate.min.css

animate.min.css

69 ms

rs6.css

rs6.css

69 ms

core.min.js

core.min.js

68 ms

tabs.min.js

tabs.min.js

74 ms

accordion.min.js

accordion.min.js

67 ms

mediaelement-and-player.min.js

mediaelement-and-player.min.js

73 ms

mediaelement-migrate.min.js

mediaelement-migrate.min.js

67 ms

wp-mediaelement.min.js

wp-mediaelement.min.js

69 ms

jquery.appear.js

jquery.appear.js

70 ms

modernizr.js

modernizr.js

70 ms

hoverIntent.min.js

hoverIntent.min.js

71 ms

jquery.plugin.js

jquery.plugin.js

71 ms

jquery.countdown.min.js

jquery.countdown.min.js

71 ms

parallax.min.js

parallax.min.js

67 ms

select2.min.js

select2.min.js

168 ms

easypiechart.js

easypiechart.js

64 ms

jquery.waypoints.min.js

jquery.waypoints.min.js

61 ms

Chart.min.js

Chart.min.js

63 ms

counter.js

counter.js

52 ms

fluidvids.min.js

fluidvids.min.js

51 ms

jquery.prettyPhoto.min.js

jquery.prettyPhoto.min.js

51 ms

jquery.nicescroll.min.js

jquery.nicescroll.min.js

52 ms

ScrollToPlugin.min.js

ScrollToPlugin.min.js

48 ms

TweenLite.min.js

TweenLite.min.js

37 ms

jquery.mixitup.min.js

jquery.mixitup.min.js

37 ms

jquery.waitforimages.js

jquery.waitforimages.js

34 ms

jquery.easing.1.3.js

jquery.easing.1.3.js

33 ms

skrollr.js

skrollr.js

128 ms

bootstrapCarousel.js

bootstrapCarousel.js

34 ms

jquery.touchSwipe.min.js

jquery.touchSwipe.min.js

32 ms

jquery.multiscroll.min.js

jquery.multiscroll.min.js

33 ms

typed.js

typed.js

16 ms

slick.min.js

slick.min.js

109 ms

isotope.pkgd.min.js

isotope.pkgd.min.js

109 ms

smoothPageScroll.js

smoothPageScroll.js

107 ms

modules.min.js

modules.min.js

109 ms

js_composer_front.min.js

js_composer_front.min.js

108 ms

like.js

like.js

107 ms

wp-embed.min.js

wp-embed.min.js

108 ms

vc-waypoints.min.js

vc-waypoints.min.js

107 ms

ffb8f8dced616cf2f01192a70.js

ffb8f8dced616cf2f01192a70.js

558 ms

fbevents.js

fbevents.js

265 ms

Pure-FreeForm-UHPA-Logo-480x50-1.jpg

Pure-FreeForm-UHPA-Logo-480x50-1.jpg

195 ms

PFF-Logo-WHT-UHPA-1-e1699372561153.png

PFF-Logo-WHT-UHPA-1-e1699372561153.png

192 ms

Pure-FreeForm-UHPA-Logo-No-BG-480x50-1-e1699371560959.png

Pure-FreeForm-UHPA-Logo-No-BG-480x50-1-e1699371560959.png

193 ms

PFF-Logo-Grey75.png

PFF-Logo-Grey75.png

193 ms

dummy.png

dummy.png

193 ms

Untitled-design-2021-06-29T083528.736.png

Untitled-design-2021-06-29T083528.736.png

319 ms

Baffle-1-550x450.jpg

Baffle-1-550x450.jpg

194 ms

torsionspring-550x450.png

torsionspring-550x450.png

195 ms

corrugated-banner-550x450.jpg

corrugated-banner-550x450.jpg

194 ms

dry-joint-550x450.jpg

dry-joint-550x450.jpg

195 ms

web.jpg

web.jpg

488 ms

John-Hopkins-Feature-Image.png

John-Hopkins-Feature-Image.png

488 ms

Banner-Image.png

Banner-Image.png

488 ms

SteelhouseOmaha_PhotoBruceDamonte_28-800x450-1.jpg

SteelhouseOmaha_PhotoBruceDamonte_28-800x450-1.jpg

319 ms

Turning-Point-800-x-450.jpg

Turning-Point-800-x-450.jpg

486 ms

7INK-Boston-Final-HiRes-2-800x450-3.jpg

7INK-Boston-Final-HiRes-2-800x450-3.jpg

487 ms

thumb-1.jpg

thumb-1.jpg

486 ms

banner-8.jpg

banner-8.jpg

489 ms

moxy-thumb-800x450.jpg

moxy-thumb-800x450.jpg

489 ms

W2I1845-thumb-800x450.jpg

W2I1845-thumb-800x450.jpg

488 ms

font

font

185 ms

ElegantIcons.woff

ElegantIcons.woff

353 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

354 ms

font

font

350 ms

font

font

277 ms

icomoon.ttf

icomoon.ttf

276 ms

font

font

86 ms

Accessibility Review

purefreeform.com accessibility score

71

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

purefreeform.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

purefreeform.com SEO score

86

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Purefreeform.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Purefreeform.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

purefreeform.com

Open Graph data is detected on the main page of Pure Free Form. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: