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Report Summary

  • 34

    Performance

    Renders faster than
    54% of other websites

  • 92

    Accessibility

    Visual factors better than
    that of 78% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 90

    SEO

    Google-friendlier than
    68% of websites

purelyblack.com.au

purelyBlack

Page Load Speed

6.5 sec in total

First Response

423 ms

Resources Loaded

5.9 sec

Page Rendered

195 ms

purelyblack.com.au screenshot

About Website

Welcome to purelyblack.com.au homepage info - get ready to check PurelyBlack best content for India right away, or after learning these important things about purelyblack.com.au

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Key Findings

We analyzed Purelyblack.com.au page load time and found that the first response time was 423 ms and then it took 6.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

purelyblack.com.au performance score

34

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value7.3 s

1/100

10%

LCP (Largest Contentful Paint)

Value11.3 s

0/100

25%

SI (Speed Index)

Value11.7 s

4/100

10%

TBT (Total Blocking Time)

Value130 ms

96/100

30%

CLS (Cumulative Layout Shift)

Value0.493

17/100

15%

TTI (Time to Interactive)

Value10.3 s

24/100

10%

Network Requests Diagram

purelyblack.com.au

423 ms

purelyblack.com.au

799 ms

www.purelyblack.com

1149 ms

css

39 ms

theme.css

604 ms

Our browser made a total of 60 requests to load all elements on the main page. We found that 3% of them (2 requests) were addressed to the original Purelyblack.com.au, 92% (55 requests) were made to Purelyblack.com and 2% (1 request) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (1.6 sec) relates to the external source Purelyblack.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 112.6 kB (12%)

Content Size

976.2 kB

After Optimization

863.6 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Purelyblack.com.au main page is 976.2 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. Images take 590.5 kB which makes up the majority of the site volume.

HTML Optimization

-89%

Potential reduce by 92.4 kB

  • Original 104.2 kB
  • After minification 88.1 kB
  • After compression 11.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 16.1 kB, which is 15% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 92.4 kB or 89% of the original size.

Image Optimization

-0%

Potential reduce by 1.7 kB

  • Original 590.5 kB
  • After minification 588.8 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. PurelyBlack images are well optimized though.

JavaScript Optimization

-4%

Potential reduce by 8.6 kB

  • Original 204.6 kB
  • After minification 204.2 kB
  • After compression 196.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-13%

Potential reduce by 9.9 kB

  • Original 77.0 kB
  • After minification 77.0 kB
  • After compression 67.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Purelyblack.com.au needs all CSS files to be minified and compressed as it can save up to 9.9 kB or 13% of the original size.

Requests Breakdown

Number of requests can be reduced by 32 (58%)

Requests Now

55

After Optimization

23

  • Images
  • JavaScript
  • CSS

The browser has sent 55 CSS, Javascripts, AJAX and image requests in order to completely render the main page of PurelyBlack. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 20 to 1 for JavaScripts and from 14 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

purelyblack.com.au

purelyblack.com.au

423 ms

purelyblack.com.au

purelyblack.com.au

799 ms

www.purelyblack.com

www.purelyblack.com

1149 ms

css

css

39 ms

theme.css

theme.css

604 ms

font-awesome.css

font-awesome.css

596 ms

front.css

front.css

594 ms

ps_searchbar.css

ps_searchbar.css

593 ms

paypal_fo.css

paypal_fo.css

597 ms

czcouponpop.css

czcouponpop.css

598 ms

front.css

front.css

791 ms

jquery-ui.min.css

jquery-ui.min.css

797 ms

jquery.ui.theme.min.css

jquery.ui.theme.min.css

794 ms

jquery.fancybox.css

jquery.fancybox.css

791 ms

flexslider.css

flexslider.css

798 ms

custom.css

custom.css

799 ms

revws-b0abb407db4636a2b41dd17254b8a22d.css

revws-b0abb407db4636a2b41dd17254b8a22d.css

987 ms

core.js

core.js

1211 ms

revws-bootstrap-1_3_0.js

revws-bootstrap-1_3_0.js

883 ms

theme.js

theme.js

1210 ms

ps_emailsubscription.js

ps_emailsubscription.js

885 ms

front.js

front.js

883 ms

mailalerts.js

mailalerts.js

997 ms

conversion-api.js

conversion-api.js

1001 ms

czcouponpop.js

czcouponpop.js

1000 ms

front.js

front.js

1002 ms

jquery-ui.min.js

jquery-ui.min.js

1599 ms

jquery.fancybox.js

jquery.fancybox.js

1196 ms

ps_searchbar.js

ps_searchbar.js

1199 ms

ps_shoppingcart.js

ps_shoppingcart.js

1198 ms

jquery.flexslider-min.js

jquery.flexslider-min.js

1394 ms

owl.carousel.js

owl.carousel.js

1399 ms

totalstorage.js

totalstorage.js

1400 ms

lightbox.js

lightbox.js

1403 ms

lazysizes.min.js

lazysizes.min.js

1408 ms

custom.js

custom.js

1593 ms

logo-1678420348.jpg

logo-1678420348.jpg

762 ms

top-icon.png

top-icon.png

762 ms

loading.gif

loading.gif

782 ms

action.png

action.png

782 ms

coupon-1-1.jpg

coupon-1-1.jpg

1547 ms

pure-clary-sage-oil-for-labour-calming-10ml.jpg

pure-clary-sage-oil-for-labour-calming-10ml.jpg

961 ms

js

js

401 ms

font

font

34 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

1305 ms

pure-clary-sage-oil-for-labour-calming-10ml.jpg

pure-clary-sage-oil-for-labour-calming-10ml.jpg

203 ms

pure-clove-oil-for-toothache-mould-removal-10ml.jpg

pure-clove-oil-for-toothache-mould-removal-10ml.jpg

200 ms

pure-clove-oil-for-toothache-mould-removal-10ml.jpg

pure-clove-oil-for-toothache-mould-removal-10ml.jpg

201 ms

pure-lavender-oil-for-sleep-headache-calming-10ml.jpg

pure-lavender-oil-for-sleep-headache-calming-10ml.jpg

201 ms

pure-lavender-oil-for-sleep-headache-calming-10ml.jpg

pure-lavender-oil-for-sleep-headache-calming-10ml.jpg

398 ms

pure-rose-essential-oil-for-thin-hair-care-10ml.jpg

pure-rose-essential-oil-for-thin-hair-care-10ml.jpg

399 ms

pure-rose-essential-oil-for-thin-hair-care-10ml.jpg

pure-rose-essential-oil-for-thin-hair-care-10ml.jpg

400 ms

pure-vanilla-essential-oil-natural-perfume-10ml.jpg

pure-vanilla-essential-oil-natural-perfume-10ml.jpg

401 ms

pure-vanilla-essential-oil-natural-perfume-10ml.jpg

pure-vanilla-essential-oil-natural-perfume-10ml.jpg

430 ms

best-essential-oils-for-stress-anxiety-10ml.jpg

best-essential-oils-for-stress-anxiety-10ml.jpg

335 ms

best-essential-oils-for-stress-anxiety-10ml.jpg

best-essential-oils-for-stress-anxiety-10ml.jpg

327 ms

essential-oil-for-headache-migraine-relief-roll-on-10ml.jpg

essential-oil-for-headache-migraine-relief-roll-on-10ml.jpg

335 ms

essential-oil-for-headache-migraine-relief-roll-on-10ml.jpg

essential-oil-for-headache-migraine-relief-roll-on-10ml.jpg

337 ms

essential-oils-for-chakra-10ml.jpg

essential-oils-for-chakra-10ml.jpg

201 ms

essential-oils-for-chakra-10ml.jpg

essential-oils-for-chakra-10ml.jpg

198 ms

Accessibility Review

purelyblack.com.au accessibility score

92

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-hidden="true"] elements contain focusable descendents

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

purelyblack.com.au best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

purelyblack.com.au SEO score

90

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Purelyblack.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Purelyblack.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

purelyblack.com.au

Open Graph data is detected on the main page of PurelyBlack. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: