Tools & Wizards About Us
puremagik.com.au screenshot

Report Summary

  • 28

    Performance

    Renders faster than
    47% of other websites

  • 95

    Accessibility

    Visual factors better than
    that of 86% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 88

    SEO

    Google-friendlier than
    65% of websites

puremagik.com.au

Pure Magik | Australian Fashion and Designer Jewellery | Sydney

Page Load Speed

4.6 sec in total

First Response

158 ms

Resources Loaded

4.2 sec

Page Rendered

335 ms

puremagik.com.au screenshot

About Website

Click here to check amazing Pure Magik content. Otherwise, check out these important facts you probably never knew about puremagik.com.au

Shop online Now - Australian Designer Clothing & unique Designer Jewellery from 15 countries. Beautiful practical accessories and quality, comfortable clothing to work, live & rest in. You’ll enjoy th...

Visit puremagik.com.au

Key Findings

We analyzed Puremagik.com.au page load time and found that the first response time was 158 ms and then it took 4.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

puremagik.com.au performance score

28

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.2 s

43/100

10%

LCP (Largest Contentful Paint)

Value8.9 s

1/100

25%

SI (Speed Index)

Value6.0 s

46/100

10%

TBT (Total Blocking Time)

Value2,320 ms

5/100

30%

CLS (Cumulative Layout Shift)

Value0.006

100/100

15%

TTI (Time to Interactive)

Value10.6 s

23/100

10%

Network Requests Diagram

puremagik.com.au

158 ms

puremagik.com.au

524 ms

css

45 ms

theme-81b6ede0-2e3c-013d-6ad5-0241608e38f0.css

86 ms

js

58 ms

Our browser made a total of 53 requests to load all elements on the main page. We found that 6% of them (3 requests) were addressed to the original Puremagik.com.au, 79% (42 requests) were made to Cdn11.bigcommerce.com and 4% (2 requests) were made to Cdn1.stamped.io. The less responsive or slowest element that took the longest time to load (2.8 sec) relates to the external source Cdn11.bigcommerce.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 277.4 kB (3%)

Content Size

9.6 MB

After Optimization

9.3 MB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Puremagik.com.au main page is 9.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 9.3 MB which makes up the majority of the site volume.

HTML Optimization

-91%

Potential reduce by 254.4 kB

  • Original 280.3 kB
  • After minification 252.3 kB
  • After compression 25.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 254.4 kB or 91% of the original size.

Image Optimization

-0%

Potential reduce by 22.8 kB

  • Original 9.3 MB
  • After minification 9.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Pure Magik images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 164 B

  • Original 33.8 kB
  • After minification 33.8 kB
  • After compression 33.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

Number of requests can be reduced by 14 (29%)

Requests Now

49

After Optimization

35

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 49 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Pure Magik. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 8 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

puremagik.com.au

puremagik.com.au

158 ms

puremagik.com.au

puremagik.com.au

524 ms

css

css

45 ms

theme-81b6ede0-2e3c-013d-6ad5-0241608e38f0.css

theme-81b6ede0-2e3c-013d-6ad5-0241608e38f0.css

86 ms

js

js

58 ms

loader.js

loader.js

56 ms

theme-bundle.main.js

theme-bundle.main.js

592 ms

csrf-protection-header-5eeddd5de78d98d146ef4fd71b2aedce4161903e.js

csrf-protection-header-5eeddd5de78d98d146ef4fd71b2aedce4161903e.js

50 ms

visitor_stencil.js

visitor_stencil.js

595 ms

bigcommerce.min.js

bigcommerce.min.js

32 ms

hotjar-3424826.js

hotjar-3424826.js

588 ms

au.gif

au.gif

147 ms

nz.gif

nz.gif

142 ms

sg.gif

sg.gif

146 ms

us.gif

us.gif

142 ms

gb.gif

gb.gif

182 ms

jp.gif

jp.gif

208 ms

ca.gif

ca.gif

209 ms

pure_magik_logo_300x75_1630628328__87208.original.png

pure_magik_logo_300x75_1630628328__87208.original.png

183 ms

shop_smart_10_C.png

shop_smart_10_C.png

787 ms

Black_79246_Tani_Clothing_Scoop_Tank_Singlet_Top_SAVE__33610.1710302272.png

Black_79246_Tani_Clothing_Scoop_Tank_Singlet_Top_SAVE__33610.1710302272.png

850 ms

Navy_Tani_Womens_Turtle_Neck_Skivvy_Top_Modal_79278_Body_Fit._Tani_Clothing_Australia_from_Pure_Magik_3__88412.1685606587.jpg

Navy_Tani_Womens_Turtle_Neck_Skivvy_Top_Modal_79278_Body_Fit._Tani_Clothing_Australia_from_Pure_Magik_3__88412.1685606587.jpg

183 ms

Black_79278_Tani_Womens_Turtle_Neck_Skivvy_Micro_Modal_Top_1__80851.1705890057.png

Black_79278_Tani_Womens_Turtle_Neck_Skivvy_Micro_Modal_Top_1__80851.1705890057.png

883 ms

Black_89118_Tani_Clothing_Long_Soft_Leggings_SAVE__89071.1721092928.png

Black_89118_Tani_Clothing_Long_Soft_Leggings_SAVE__89071.1721092928.png

912 ms

Nude_79246_Tani_Clothing_Scoop_Tank_Singlet_Top_SAVE__35801.1705889871.png

Nude_79246_Tani_Clothing_Scoop_Tank_Singlet_Top_SAVE__35801.1705889871.png

790 ms

NAVY_89118_Tani_Clothing_Long_Soft_Leggings_SAVE__98321.1710904528.png

NAVY_89118_Tani_Clothing_Long_Soft_Leggings_SAVE__98321.1710904528.png

856 ms

Navy_Tani_7_8_Micro_Modal_Leggings_SAVE__11508.1705891897.png

Navy_Tani_7_8_Micro_Modal_Leggings_SAVE__11508.1705891897.png

1470 ms

Black_Tani_78_Micro_Modal_Leggings_89226_from_Pure_Magik3__47986.1710302410.jpg

Black_Tani_78_Micro_Modal_Leggings_89226_from_Pure_Magik3__47986.1710302410.jpg

805 ms

Black_79765_Tani_Swing_Elbow_Sleeve_Micro_Modal_Tee_1a__04936.1710302308.png

Black_79765_Tani_Swing_Elbow_Sleeve_Micro_Modal_Tee_1a__04936.1710302308.png

1469 ms

Black_79276_Tani_High_Neck_Long_Sleeve_Micro_Modal_Top_1__97180.1711592122.png

Black_79276_Tani_High_Neck_Long_Sleeve_Micro_Modal_Top_1__97180.1711592122.png

1579 ms

Black_79245_Tani_3_4_Sleeve_Scoop_Neck_Micro_Modal_Top_1__43830.1710302208.jpg

Black_79245_Tani_3_4_Sleeve_Scoop_Neck_Micro_Modal_Top_1__43830.1710302208.jpg

1270 ms

79350_Black_Tani_Regular_Long_Sleeve_Scoop_Top_Micro_Modal1__98193.1709360483.jpg

79350_Black_Tani_Regular_Long_Sleeve_Scoop_Top_Micro_Modal1__98193.1709360483.jpg

1243 ms

shop_smart_10_A.png

shop_smart_10_A.png

1485 ms

shop_smart_10_B.png

shop_smart_10_B.png

2076 ms

79372_Black_Tani_Swing_Long_Sleeve_Top_Micro_Modal._Tani_Australia_online_from_Pure_Magik_1__85481.1710302385.jpg

79372_Black_Tani_Swing_Long_Sleeve_Top_Micro_Modal._Tani_Australia_online_from_Pure_Magik_1__85481.1710302385.jpg

1596 ms

Navy_79430_Tani_Half_Sleeve_Drape_Micro_Modal_Dress_3__43884.1711592174.jpg

Navy_79430_Tani_Half_Sleeve_Drape_Micro_Modal_Dress_3__43884.1711592174.jpg

1853 ms

Black_79430_Tani_Half_Sleeve_Drape_Micro_Modal_Dress_1__65048.1708137491.png

Black_79430_Tani_Half_Sleeve_Drape_Micro_Modal_Dress_1__65048.1708137491.png

2277 ms

Black_Tani_Culotte_Wide_Leg_Resort_Pant_Modal_8965_Pure_Magik_online1__42851.1709346407.png

Black_Tani_Culotte_Wide_Leg_Resort_Pant_Modal_8965_Pure_Magik_online1__42851.1709346407.png

2180 ms

Tani_Australia_Instant_Rewards_Legging_Oct_23.jpg

Tani_Australia_Instant_Rewards_Legging_Oct_23.jpg

2205 ms

Secrid_17_off-2.png

Secrid_17_off-2.png

1964 ms

Black_29080_Tani_Silktouch_Micro_Modal_Mens_Boxer_Trunk_1a_2__62349.1710904481.png

Black_29080_Tani_Silktouch_Micro_Modal_Mens_Boxer_Trunk_1a_2__62349.1710904481.png

2641 ms

6950_Boyleg_Short_Underwear_Tani_Australia_Black__91351.1712018818.png

6950_Boyleg_Short_Underwear_Tani_Australia_Black__91351.1712018818.png

2538 ms

Black_79_2323_Tani_Shoe_String_Camisole_Singlet_SAVE__96137.1711251471.png

Black_79_2323_Tani_Shoe_String_Camisole_Singlet_SAVE__96137.1711251471.png

2727 ms

Black_8957_Tani_Lounge_Full_Relax_Yoga_Micro_Modal_Pant_2__13836.1711592153.png

Black_8957_Tani_Lounge_Full_Relax_Yoga_Micro_Modal_Pant_2__13836.1711592153.png

2798 ms

Nude_6950_Boyleg_Short_Underwear_Tani_Australia_SAVE__16158.1710567698.png

Nude_6950_Boyleg_Short_Underwear_Tani_Australia_SAVE__16158.1710567698.png

2153 ms

font

font

63 ms

fa-solid-900.woff

fa-solid-900.woff

2318 ms

index.php

index.php

169 ms

widget.min.js

widget.min.js

23 ms

fa-regular-400.woff

fa-regular-400.woff

2317 ms

Black_79_376_Tani_Swing_3_4_Sleeve_Scoop_Neck_Micro_Modal_Top_1__55641.1710302365.png

Black_79_376_Tani_Swing_3_4_Sleeve_Scoop_Neck_Micro_Modal_Top_1__55641.1710302365.png

2824 ms

Grey_Marle_29080_Tani_Mens_Silktouch_Boxer_Trunk_Micro_Modal_Air_Tani_Clothing_1__83701.1706758760.jpg

Grey_Marle_29080_Tani_Mens_Silktouch_Boxer_Trunk_Micro_Modal_Air_Tani_Clothing_1__83701.1706758760.jpg

2708 ms

nobot

nobot

55 ms

Accessibility Review

puremagik.com.au accessibility score

95

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-hidden="true"] elements contain focusable descendents

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

puremagik.com.au best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

puremagik.com.au SEO score

88

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Puremagik.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Puremagik.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

puremagik.com.au

Open Graph description is not detected on the main page of Pure Magik. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: