Tools & Wizards About Us
pureology.com.au screenshot

Report Summary

  • 16

    Performance

    Renders faster than
    30% of other websites

  • 96

    Accessibility

    Visual factors better than
    that of 88% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 83

    SEO

    Google-friendlier than
    46% of websites

pureology.com.au

Pureology Sulfate-Free Hair Products, Styling, Hair Care, Color Care

Page Load Speed

4.5 sec in total

First Response

47 ms

Resources Loaded

3 sec

Page Rendered

1.5 sec

pureology.com.au screenshot

About Website

Click here to check amazing Pureology content. Otherwise, check out these important facts you probably never knew about pureology.com.au

Find the best sulfate-free shampoo, conditioner & hair styling products for your color-treated hair with Pureology sulfate-free 100% vegan hair products.

Visit pureology.com.au

Key Findings

We analyzed Pureology.com.au page load time and found that the first response time was 47 ms and then it took 4.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

pureology.com.au performance score

16

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.0 s

51/100

10%

LCP (Largest Contentful Paint)

Value7.3 s

4/100

25%

SI (Speed Index)

Value8.3 s

19/100

10%

TBT (Total Blocking Time)

Value3,370 ms

2/100

30%

CLS (Cumulative Layout Shift)

Value0.288

42/100

15%

TTI (Time to Interactive)

Value13.2 s

12/100

10%

Network Requests Diagram

pureology.com.au

47 ms

www.pureology.com.au

1674 ms

otSDKStub.js

52 ms

commons.css

156 ms

pagedesigner.css

96 ms

Our browser made a total of 25 requests to load all elements on the main page. We found that 76% of them (19 requests) were addressed to the original Pureology.com.au, 12% (3 requests) were made to Cdn.cookielaw.org and 4% (1 request) were made to 7207718.collect.igodigital.com. The less responsive or slowest element that took the longest time to load (1.7 sec) belongs to the original domain Pureology.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 367.9 kB (49%)

Content Size

758.2 kB

After Optimization

390.3 kB

  • HTML
  • JavaScript
  • CSS

In fact, the total size of Pureology.com.au main page is 758.2 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. HTML takes 454.4 kB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 367.2 kB

  • Original 454.4 kB
  • After minification 453.9 kB
  • After compression 87.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 367.2 kB or 81% of the original size.

JavaScript Optimization

-0%

Potential reduce by 451 B

  • Original 211.3 kB
  • After minification 211.3 kB
  • After compression 210.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 246 B

  • Original 92.5 kB
  • After minification 92.5 kB
  • After compression 92.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Pureology.com.au has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 14 (70%)

Requests Now

20

After Optimization

6

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 20 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Pureology. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 15 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

pureology.com.au

pureology.com.au

47 ms

www.pureology.com.au

www.pureology.com.au

1674 ms

otSDKStub.js

otSDKStub.js

52 ms

commons.css

commons.css

156 ms

pagedesigner.css

pagedesigner.css

96 ms

collect.js

collect.js

47 ms

ce50de53-1df6-418e-986d-ce9590f225e5.json

ce50de53-1df6-418e-986d-ce9590f225e5.json

52 ms

location

location

42 ms

otBannerSdk.js

otBannerSdk.js

45 ms

neuehaasgroteskBook.woff

neuehaasgroteskBook.woff

1320 ms

neuehaasgroteskHeavy.woff

neuehaasgroteskHeavy.woff

1318 ms

pin.svg

pin.svg

159 ms

system.js

system.js

114 ms

system.config.js

system.config.js

179 ms

main.js

main.js

191 ms

dwanalytics-22.2.js

dwanalytics-22.2.js

165 ms

dwac-21.7.js

dwac-21.7.js

172 ms

gretel.min.js

gretel.min.js

120 ms

search.svg

search.svg

264 ms

neuehaasgroteskMedium.woff

neuehaasgroteskMedium.woff

1271 ms

system-polyfills.js

system-polyfills.js

960 ms

lazysizes.min.js

lazysizes.min.js

82 ms

ls.native-loading.js

ls.native-loading.js

80 ms

main.js

main.js

46 ms

lazysizes.js

lazysizes.js

102 ms

Accessibility Review

pureology.com.au accessibility score

96

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best Practices

pureology.com.au best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

pureology.com.au SEO score

83

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Pureology.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Pureology.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

pureology.com.au

Open Graph data is detected on the main page of PARSED_DOMAIN, but there is no image specified in description. It would be a good idea for the website admin to select a nice image that can properly represent the website in Open Graph data, otherwise the first found image will be taken for this purpose and social media information block will look like this: