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Report Summary

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    Performance

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    Accessibility

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    Best Practices

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    SEO

pureology.com.au

Pureology Sulfate-Free Hair Products, Styling, Hair Care, Color Care

Page Load Speed

7.9 sec in total

First Response

1.6 sec

Resources Loaded

5.8 sec

Page Rendered

458 ms

pureology.com.au screenshot

About Website

Click here to check amazing Pureology content. Otherwise, check out these important facts you probably never knew about pureology.com.au

Find the best sulfate-free shampoo, conditioner & hair styling products for your color-treated hair with Pureology sulfate-free 100% vegan hair products.

Visit pureology.com.au

Key Findings

We analyzed Pureology.com.au page load time and found that the first response time was 1.6 sec and then it took 6.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

pureology.com.au performance score

0

Network Requests Diagram

www.pureology.com.au

1619 ms

commons.css

1369 ms

pagedesigner.css

915 ms

collect.js

32 ms

system.js

1613 ms

Our browser made a total of 16 requests to load all elements on the main page. We found that 88% of them (14 requests) were addressed to the original Pureology.com.au, 6% (1 request) were made to 7207718.collect.igodigital.com and 6% (1 request) were made to Cdn.cquotient.com. The less responsive or slowest element that took the longest time to load (2.2 sec) belongs to the original domain Pureology.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 357.6 kB (60%)

Content Size

595.7 kB

After Optimization

238.1 kB

  • HTML
  • JavaScript
  • CSS

In fact, the total size of Pureology.com.au main page is 595.7 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 35% of websites need less resources to load. HTML takes 435.2 kB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 348.9 kB

  • Original 435.2 kB
  • After minification 427.4 kB
  • After compression 86.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 348.9 kB or 80% of the original size.

JavaScript Optimization

-12%

Potential reduce by 6.7 kB

  • Original 56.8 kB
  • After minification 54.8 kB
  • After compression 50.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 6.7 kB or 12% of the original size.

CSS Optimization

-2%

Potential reduce by 2.0 kB

  • Original 103.7 kB
  • After minification 103.7 kB
  • After compression 101.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Pureology.com.au has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 8 (67%)

Requests Now

12

After Optimization

4

  • JavaScript
  • CSS

The browser has sent 12 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Pureology. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 9 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

www.pureology.com.au

www.pureology.com.au

1619 ms

commons.css

commons.css

1369 ms

pagedesigner.css

pagedesigner.css

915 ms

collect.js

collect.js

32 ms

system.js

system.js

1613 ms

system.config.js

system.config.js

1498 ms

main.js

main.js

1634 ms

dwanalytics-22.2.js

dwanalytics-22.2.js

40 ms

dwac-21.7.js

dwac-21.7.js

1497 ms

gretel.min.js

gretel.min.js

41 ms

category.css

category.css

1116 ms

neuehaasgroteskBook.woff

neuehaasgroteskBook.woff

2157 ms

neuehaasgroteskHeavy.woff

neuehaasgroteskHeavy.woff

2143 ms

neuehaasgroteskMedium.woff

neuehaasgroteskMedium.woff

2141 ms

system-polyfills.js

system-polyfills.js

941 ms

invisible.js

invisible.js

70 ms

SEO Factors

pureology.com.au SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Pureology.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Pureology.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

pureology.com.au

Open Graph data is detected on the main page of PARSED_DOMAIN, but there is no image specified in description. It would be a good idea for the website admin to select a nice image that can properly represent the website in Open Graph data, otherwise the first found image will be taken for this purpose and social media information block will look like this: