Tools & Wizards About Us
purina.it screenshot

Report Summary

  • 9

    Performance

    Renders faster than
    23% of other websites

  • 95

    Accessibility

    Visual factors better than
    that of 86% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 100

    SEO

    Google-friendlier than
    94% of websites

purina.it

Purina: cibo per cani e gatti, cura e benessere dei Pet

Page Load Speed

2.8 sec in total

First Response

160 ms

Resources Loaded

1.2 sec

Page Rendered

1.4 sec

purina.it screenshot

About Website

Visit purina.it now to see the best up-to-date Purina content for Italy and also check out these interesting facts you probably never knew about purina.it

Visita il sito di Purina e scopri tutto quello che c'è da sapere sui migliori prodotti per la salute e il benessere dei tuoi amici a quattro zampe!

Visit purina.it

Key Findings

We analyzed Purina.it page load time and found that the first response time was 160 ms and then it took 2.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

purina.it performance score

9

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.6 s

33/100

10%

LCP (Largest Contentful Paint)

Value7.7 s

3/100

25%

SI (Speed Index)

Value10.0 s

9/100

10%

TBT (Total Blocking Time)

Value6,470 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.405

24/100

15%

TTI (Time to Interactive)

Value20.1 s

2/100

10%

Network Requests Diagram

www.purina.it

160 ms

google_tag.script.js

18 ms

css_B3CcTuyzLq_CLyYLF-FKdDiwXtKitt_VVOPON5kyJI8.css

27 ms

css_OOCS7NMrM1uokhOlF-jG8rnjv9rmi-0_d9Gqq2WMzdE.css

46 ms

isMobile.min.js

27 ms

Our browser made a total of 148 requests to load all elements on the main page. We found that 99% of them (146 requests) were addressed to the original Purina.it, 1% (1 request) were made to Cdn.jsdelivr.net and 1% (1 request) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (452 ms) belongs to the original domain Purina.it.

Page Optimization Overview & Recommendations

Page size can be reduced by 326.9 kB (15%)

Content Size

2.2 MB

After Optimization

1.9 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Purina.it main page is 2.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 1.5 MB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 218.7 kB

  • Original 265.5 kB
  • After minification 237.4 kB
  • After compression 46.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 28.1 kB, which is 11% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 218.7 kB or 82% of the original size.

Image Optimization

-1%

Potential reduce by 10.5 kB

  • Original 1.5 MB
  • After minification 1.5 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Purina images are well optimized though.

JavaScript Optimization

-18%

Potential reduce by 47.7 kB

  • Original 269.6 kB
  • After minification 268.9 kB
  • After compression 221.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 47.7 kB or 18% of the original size.

CSS Optimization

-25%

Potential reduce by 50.1 kB

  • Original 197.8 kB
  • After minification 197.8 kB
  • After compression 147.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Purina.it needs all CSS files to be minified and compressed as it can save up to 50.1 kB or 25% of the original size.

Requests Breakdown

Number of requests can be reduced by 93 (65%)

Requests Now

144

After Optimization

51

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 144 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Purina. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 89 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

www.purina.it

www.purina.it

160 ms

google_tag.script.js

google_tag.script.js

18 ms

css_B3CcTuyzLq_CLyYLF-FKdDiwXtKitt_VVOPON5kyJI8.css

css_B3CcTuyzLq_CLyYLF-FKdDiwXtKitt_VVOPON5kyJI8.css

27 ms

css_OOCS7NMrM1uokhOlF-jG8rnjv9rmi-0_d9Gqq2WMzdE.css

css_OOCS7NMrM1uokhOlF-jG8rnjv9rmi-0_d9Gqq2WMzdE.css

46 ms

isMobile.min.js

isMobile.min.js

27 ms

ln_datalayer.js

ln_datalayer.js

26 ms

register-sw.js

register-sw.js

38 ms

seckit.document_write.js

seckit.document_write.js

43 ms

seckit.no_body.css

seckit.no_body.css

42 ms

trademark-decorator.js

trademark-decorator.js

40 ms

jquery.min.js

jquery.min.js

39 ms

once.min.js

once.min.js

291 ms

it_rieCGINW6rQPk9M8bFhwiSpYHhp0rmPXy44j-Dfbzeg.js

it_rieCGINW6rQPk9M8bFhwiSpYHhp0rmPXy44j-Dfbzeg.js

384 ms

drupalSettingsLoader.js

drupalSettingsLoader.js

384 ms

drupal.js

drupal.js

384 ms

drupal.init.js

drupal.init.js

385 ms

debounce.js

debounce.js

384 ms

version-min.js

version-min.js

385 ms

data-min.js

data-min.js

406 ms

disable-selection-min.js

disable-selection-min.js

401 ms

form-min.js

form-min.js

404 ms

jquery-patch-min.js

jquery-patch-min.js

403 ms

scroll-parent-min.js

scroll-parent-min.js

400 ms

unique-id-min.js

unique-id-min.js

403 ms

focusable-min.js

focusable-min.js

408 ms

ie-min.js

ie-min.js

409 ms

keycode-min.js

keycode-min.js

409 ms

plugin-min.js

plugin-min.js

413 ms

safe-active-element-min.js

safe-active-element-min.js

412 ms

safe-blur-min.js

safe-blur-min.js

409 ms

widget-min.js

widget-min.js

416 ms

controlgroup-min.js

controlgroup-min.js

414 ms

form-reset-mixin-min.js

form-reset-mixin-min.js

419 ms

labels-min.js

labels-min.js

419 ms

mouse-min.js

mouse-min.js

414 ms

checkboxradio-min.js

checkboxradio-min.js

422 ms

jquery.validate.min.js

jquery.validate.min.js

409 ms

draggable-min.js

draggable-min.js

451 ms

resizable-min.js

resizable-min.js

452 ms

button-min.js

button-min.js

442 ms

dialog-min.js

dialog-min.js

433 ms

index.umd.min.js

index.umd.min.js

440 ms

datalayer.js

datalayer.js

426 ms

dsu-product.js

dsu-product.js

427 ms

progress.js

progress.js

429 ms

loadjs.min.js

loadjs.min.js

428 ms

announce.js

announce.js

179 ms

message.js

message.js

179 ms

ajax.js

ajax.js

181 ms

ajax.js

ajax.js

90 ms

gigyaHelper.js

gigyaHelper.js

89 ms

gigya.js

gigya.js

90 ms

js.cookie.min.js

js.cookie.min.js

93 ms

gigyaRaas.js

gigyaRaas.js

91 ms

ln_full_registration.js

ln_full_registration.js

78 ms

ln_datalayer.events.js

ln_datalayer.events.js

77 ms

webform_script.js

webform_script.js

76 ms

gigya-client.js

gigya-client.js

76 ms

jquery.numeric.min.js

jquery.numeric.min.js

80 ms

jquery.validate.min.js

jquery.validate.min.js

78 ms

bootstrap.bundle.min.js

bootstrap.bundle.min.js

74 ms

trim-the-tail.behaviors.js

trim-the-tail.behaviors.js

76 ms

signposting-double.js

signposting-double.js

73 ms

component-ratings-and-reviews.js

component-ratings-and-reviews.js

76 ms

jquery.waypoints.js

jquery.waypoints.js

75 ms

trim-the-tail.header.behaviors.js

trim-the-tail.header.behaviors.js

76 ms

mediaQueryEvents.jquery.js

mediaQueryEvents.jquery.js

73 ms

trim-the-tail.footer.behaviors.js

trim-the-tail.footer.behaviors.js

73 ms

extlink.js

extlink.js

72 ms

ttt-datalayer.bundle.js

ttt-datalayer.bundle.js

73 ms

datalayer-additional-configured-events.js

datalayer-additional-configured-events.js

69 ms

newsletter.js

newsletter.js

69 ms

contact-us.js

contact-us.js

56 ms

signposting-double.js

signposting-double.js

54 ms

signposting-single.js

signposting-single.js

56 ms

slick.min.js

slick.min.js

53 ms

articles-list-home.js

articles-list-home.js

53 ms

hero-slider.js

hero-slider.js

54 ms

hero.js

hero.js

54 ms

better_exposed_filters.js

better_exposed_filters.js

52 ms

cv.jquery.validate.js

cv.jquery.validate.js

53 ms

cv.jquery.ckeditor.js

cv.jquery.ckeditor.js

53 ms

cv.jquery.ife.js

cv.jquery.ife.js

58 ms

displace.js

displace.js

55 ms

jquery.tabbable.shim.js

jquery.tabbable.shim.js

55 ms

position.js

position.js

54 ms

dialog.js

dialog.js

52 ms

dialog.position.js

dialog.position.js

54 ms

dialog.jquery-ui.js

dialog.jquery-ui.js

54 ms

nppe-dialog.behavior.js

nppe-dialog.behavior.js

53 ms

isInViewport.jquery.min.js

isInViewport.jquery.min.js

52 ms

newsletter-dialog.js

newsletter-dialog.js

54 ms

Inter-Regular.ttf

Inter-Regular.ttf

54 ms

Inter-Medium.ttf

Inter-Medium.ttf

168 ms

Inter-Light.ttf

Inter-Light.ttf

64 ms

logo.svg

logo.svg

52 ms

icon-white-trademark.svg

icon-white-trademark.svg

53 ms

dog-red.svg

dog-red.svg

56 ms

cat-red.svg

cat-red.svg

58 ms

navigation-block-001.jpg

navigation-block-001.jpg

60 ms

header-dog.jpg

header-dog.jpg

55 ms

header-cat.jpg

header-cat.jpg

139 ms

growing-pup-logo-animated.png

growing-pup-logo-animated.png

157 ms

navigation-block-004.jpg

navigation-block-004.jpg

122 ms

menu%20bar%20YQM.jpg

menu%20bar%20YQM.jpg

127 ms

Purina%20Cares_%20Banner_%20Impegni%20Purina%20440x440.jpg

Purina%20Cares_%20Banner_%20Impegni%20Purina%20440x440.jpg

119 ms

icon-red-search.svg

icon-red-search.svg

121 ms

icon-red-left-arrow.svg

icon-red-left-arrow.svg

105 ms

icon-red-right-arrow.svg

icon-red-right-arrow.svg

107 ms

GOU_Straccetti_Hp%20Mobile.jpg

GOU_Straccetti_Hp%20Mobile.jpg

105 ms

mobile%20505x389%20copia.jpg

mobile%20505x389%20copia.jpg

107 ms

www.purina.it

www.purina.it

111 ms

IMG_PurinaProductsES_930x700.jpg

IMG_PurinaProductsES_930x700.jpg

133 ms

DE_PURINA_0621_TTT_Startseite_Unsere-Produkte_Mob_930x700.jpg

DE_PURINA_0621_TTT_Startseite_Unsere-Produkte_Mob_930x700.jpg

109 ms

dog-grey.svg

dog-grey.svg

114 ms

cat-grey.svg

cat-grey.svg

110 ms

dog-and-cat--red.svg

dog-and-cat--red.svg

112 ms

Cat%20Fleas%20Causes%2C%20Prevention%20and%20TreatmentTEASER_0.jpg

Cat%20Fleas%20Causes%2C%20Prevention%20and%20TreatmentTEASER_0.jpg

110 ms

quel-fastidioso-prurito-del-tuo-cane-arrivano-primavera-e-allergie.jpg

quel-fastidioso-prurito-del-tuo-cane-arrivano-primavera-e-allergie.jpg

110 ms

proplan-background.jpg

proplan-background.jpg

111 ms

gatti-arrampicano-sugli-alberi%201080x608.jpg

gatti-arrampicano-sugli-alberi%201080x608.jpg

110 ms

Gourmet-background.png

Gourmet-background.png

113 ms

perdita-pelo-cause-rimedi-teaser.jpg

perdita-pelo-cause-rimedi-teaser.jpg

112 ms

Cat%20skin%20problemsTEASER.jpeg

Cat%20skin%20problemsTEASER.jpeg

111 ms

Puppy%20Sleeping%20ArrangementsTEASER.jpg

Puppy%20Sleeping%20ArrangementsTEASER.jpg

186 ms

14-Fun-Facts-about-CatsHERO_0.png

14-Fun-Facts-about-CatsHERO_0.png

111 ms

The%20Ultimate%20Cat%20Travel%20ChecklistTEASER.jpg

The%20Ultimate%20Cat%20Travel%20ChecklistTEASER.jpg

182 ms

Make-Your-Home-Cat%20Friendly-in-10%20Easy-StepsTEASER.jpg

Make-Your-Home-Cat%20Friendly-in-10%20Easy-StepsTEASER.jpg

181 ms

perche-non-tosare-pelo-cane-teaser.jpg

perche-non-tosare-pelo-cane-teaser.jpg

111 ms

Heat-Stroke-in-DogsTeaser.jpg

Heat-Stroke-in-DogsTeaser.jpg

189 ms

Article%20teaser%20dog%20fleas.jpg

Article%20teaser%20dog%20fleas.jpg

187 ms

accogli_pet_single_signpost_mob.jpg

accogli_pet_single_signpost_mob.jpg

108 ms

BANNER-930X700-LC.jpg

BANNER-930X700-LC.jpg

107 ms

930x700_GOU_Straccetti_HP.jpg

930x700_GOU_Straccetti_HP.jpg

106 ms

Purina-Contact-us-1140x641px.jpg

Purina-Contact-us-1140x641px.jpg

106 ms

petcareteam-logo%403x.jpg

petcareteam-logo%403x.jpg

42 ms

icon-white-questions.svg

icon-white-questions.svg

94 ms

icon-red-mail.svg

icon-red-mail.svg

96 ms

icon-red-phone.svg

icon-red-phone.svg

95 ms

paw-dog-desktop-1.png

paw-dog-desktop-1.png

165 ms

paw-dog-desktop-2.png

paw-dog-desktop-2.png

175 ms

Better_Together_255x85_0.png

Better_Together_255x85_0.png

97 ms

icon_document.svg

icon_document.svg

101 ms

icon_pet-care.svg

icon_pet-care.svg

92 ms

icon_shopping-tag.svg

icon_shopping-tag.svg

93 ms

UK_Purina-YPOP-Stacked_White.png

UK_Purina-YPOP-Stacked_White.png

96 ms

nestle.png

nestle.png

95 ms

gtm.js

gtm.js

157 ms

Accessibility Review

purina.it accessibility score

95

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

Best Practices

purina.it best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

purina.it SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    IT

  • Language Claimed

    IT

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Purina.it can be misinterpreted by Google and other search engines. Our service has detected that Italian is used on the page, and it matches the claimed language. Our system also found out that Purina.it main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

purina.it

Open Graph data is detected on the main page of Purina. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: