Tools & Wizards About Us
puritylabs.co.uk screenshot

Report Summary

  • 22

    Performance

    Renders faster than
    40% of other websites

  • 89

    Accessibility

    Visual factors better than
    that of 71% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 91

    SEO

    Google-friendlier than
    70% of websites

puritylabs.co.uk

Beverly Hills Formula -Teeth Whitening and Oral Care Products

Page Load Speed

7.3 sec in total

First Response

303 ms

Resources Loaded

6.1 sec

Page Rendered

926 ms

puritylabs.co.uk screenshot

About Website

Welcome to puritylabs.co.uk homepage info - get ready to check Puritylabs best content right away, or after learning these important things about puritylabs.co.uk

Beverly Hills Formula has become widely known as the experts in Teeth Whitening and Oral Care. Thanks to their continued dedication to researching the most innovative and safe methods to whiten teeth ...

Visit puritylabs.co.uk

Key Findings

We analyzed Puritylabs.co.uk page load time and found that the first response time was 303 ms and then it took 7 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

puritylabs.co.uk performance score

22

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.1 s

48/100

10%

LCP (Largest Contentful Paint)

Value7.7 s

3/100

25%

SI (Speed Index)

Value9.9 s

10/100

10%

TBT (Total Blocking Time)

Value900 ms

31/100

30%

CLS (Cumulative Layout Shift)

Value0.353

31/100

15%

TTI (Time to Interactive)

Value12.5 s

14/100

10%

Network Requests Diagram

puritylabs.co.uk

303 ms

beverlyhillsformula.com

452 ms

vela-fonts.scss.css

84 ms

vela-site.scss.css

56 ms

jquery.2.2.3.js

52 ms

Our browser made a total of 53 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original Puritylabs.co.uk, 51% (27 requests) were made to Beverlyhillsformula.com and 19% (10 requests) were made to Scontent-arn2-1.cdninstagram.com. The less responsive or slowest element that took the longest time to load (2.7 sec) relates to the external source Scontent-arn2-1.cdninstagram.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 518.5 kB (5%)

Content Size

10.6 MB

After Optimization

10.1 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Puritylabs.co.uk main page is 10.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 10.3 MB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 72.7 kB

  • Original 91.1 kB
  • After minification 78.8 kB
  • After compression 18.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 12.3 kB, which is 14% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 72.7 kB or 80% of the original size.

Image Optimization

-4%

Potential reduce by 444.8 kB

  • Original 10.3 MB
  • After minification 9.8 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Puritylabs images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 1.0 kB

  • Original 229.4 kB
  • After minification 229.4 kB
  • After compression 228.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 0 B

  • Original 53.6 kB
  • After minification 53.6 kB
  • After compression 53.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Puritylabs.co.uk has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 25 (54%)

Requests Now

46

After Optimization

21

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 46 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Puritylabs. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 17 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

puritylabs.co.uk

puritylabs.co.uk

303 ms

beverlyhillsformula.com

beverlyhillsformula.com

452 ms

vela-fonts.scss.css

vela-fonts.scss.css

84 ms

vela-site.scss.css

vela-site.scss.css

56 ms

jquery.2.2.3.js

jquery.2.2.3.js

52 ms

preloads.js

preloads.js

74 ms

load_feature-9f951eb7d8d53973c719de211f807d63af81c644e5b9a6ae72661ac408d472f6.js

load_feature-9f951eb7d8d53973c719de211f807d63af81c644e5b9a6ae72661ac408d472f6.js

46 ms

storefront-80e528be853eac23af2454534897ca9536b1d3d04aa043b042f34879a3c111c8.js

storefront-80e528be853eac23af2454534897ca9536b1d3d04aa043b042f34879a3c111c8.js

76 ms

features-1c0b396bd4d054b94abae1eb6a1bd6ba47beb35525c57a217c77a862ff06d83f.js

features-1c0b396bd4d054b94abae1eb6a1bd6ba47beb35525c57a217c77a862ff06d83f.js

74 ms

js

js

83 ms

lightwidget.js

lightwidget.js

49 ms

option_selection-86cdd286ddf3be7e25d68b9fc5965d7798a3ff6228ff79af67b3f4e41d6a34be.js

option_selection-86cdd286ddf3be7e25d68b9fc5965d7798a3ff6228ff79af67b3f4e41d6a34be.js

25 ms

api.jquery-b0af070cfe3f5cf7c92f9e2a5da2665ee07ed2aad63bb408f8d6672f894a5996.js

api.jquery-b0af070cfe3f5cf7c92f9e2a5da2665ee07ed2aad63bb408f8d6672f894a5996.js

51 ms

vendor.js

vendor.js

35 ms

vela_ajaxcart.js

vela_ajaxcart.js

23 ms

lazysizes.min.js

lazysizes.min.js

23 ms

vela.js

vela.js

42 ms

css2

css2

48 ms

css

css

64 ms

trekkie.storefront.dd626a6a6fbdab104f8779acc4331c330134c832.min.js

trekkie.storefront.dd626a6a6fbdab104f8779acc4331c330134c832.min.js

219 ms

shop_events_listener-61fa9e0a912c675e178777d2b27f6cbd482f8912a6b0aa31fa3515985a8cd626.js

shop_events_listener-61fa9e0a912c675e178777d2b27f6cbd482f8912a6b0aa31fa3515985a8cd626.js

275 ms

shopify-boomerang-1.0.0.min.js

shopify-boomerang-1.0.0.min.js

273 ms

pattern2.jpg

pattern2.jpg

770 ms

319a15c761735d35a57a81348eaffb12.html

319a15c761735d35a57a81348eaffb12.html

458 ms

100x100

100x100

317 ms

bnflogo11.png

bnflogo11.png

104 ms

bnflogo1.png

bnflogo1.png

307 ms

velaClose.png

velaClose.png

211 ms

loading.gif

loading.gif

104 ms

facebook.png

facebook.png

163 ms

twitter.png

twitter.png

304 ms

Instagram.png

Instagram.png

157 ms

tiktok.png

tiktok.png

148 ms

P5sfzZCDf9_T_3cV7NCUECyoxNk37cxsBxDAVQMAaw.ttf

P5sfzZCDf9_T_3cV7NCUECyoxNk37cxsBxDAVQMAaw.ttf

271 ms

P5sfzZCDf9_T_3cV7NCUECyoxNk3CstsBxDAVQMAaw.ttf

P5sfzZCDf9_T_3cV7NCUECyoxNk3CstsBxDAVQMAaw.ttf

464 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

70 ms

fontawesome-webfont.ttf

fontawesome-webfont.ttf

23 ms

fontawesome-webfont.svg

fontawesome-webfont.svg

363 ms

100x100

100x100

289 ms

446033277_1183867136391917_7868636847085550062_n.jpg

446033277_1183867136391917_7868636847085550062_n.jpg

1008 ms

436360531_969856718128143_920866268738852362_n.jpg

436360531_969856718128143_920866268738852362_n.jpg

1688 ms

436572566_1162271394967042_3999047925497533193_n.jpg

436572566_1162271394967042_3999047925497533193_n.jpg

1707 ms

441257408_959567548806020_5351234866967222211_n.jpg

441257408_959567548806020_5351234866967222211_n.jpg

1918 ms

440774957_2183776355348204_5586119289020473504_n.jpg

440774957_2183776355348204_5586119289020473504_n.jpg

2090 ms

439137245_1177278900289204_4077358558204064091_n.jpg

439137245_1177278900289204_4077358558204064091_n.jpg

2197 ms

437760255_1723322305158172_5650486665763684974_n.jpg

437760255_1723322305158172_5650486665763684974_n.jpg

2553 ms

436076680_970572551291762_7428166395018220890_n.jpg

436076680_970572551291762_7428166395018220890_n.jpg

2719 ms

434436463_1067910544513231_2358737983425587818_n.jpg

434436463_1067910544513231_2358737983425587818_n.jpg

2488 ms

434046634_413004861323329_7320468073091047230_n.jpg

434046634_413004861323329_7320468073091047230_n.jpg

2594 ms

Shopify_Banner.png2.png_2560X1440px_1728x.png

Shopify_Banner.png2.png_2560X1440px_1728x.png

783 ms

script.js

script.js

82 ms

NEW_NATURAL_WHITE_HEADER_f7140228-2548-478d-a0d8-dc849619b7d1_1728x.png

NEW_NATURAL_WHITE_HEADER_f7140228-2548-478d-a0d8-dc849619b7d1_1728x.png

2038 ms

NEW_SPECIAL_EDITION_HEADER_1728x.png

NEW_SPECIAL_EDITION_HEADER_1728x.png

1751 ms

Accessibility Review

puritylabs.co.uk accessibility score

89

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

<frame> or <iframe> elements do not have a title

High

Links do not have a discernible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

puritylabs.co.uk best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

puritylabs.co.uk SEO score

91

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Puritylabs.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Puritylabs.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

puritylabs.co.uk

Open Graph data is detected on the main page of Puritylabs. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: