Tools & Wizards About Us
purplefeather.co.uk screenshot

Report Summary

  • 14

    Performance

    Renders faster than
    26% of other websites

  • 87

    Accessibility

    Visual factors better than
    that of 66% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

purplefeather.co.uk

Copywriting & Digital Marketing Agency Glasgow - Purple Feather

Page Load Speed

9.1 sec in total

First Response

1.8 sec

Resources Loaded

7 sec

Page Rendered

212 ms

purplefeather.co.uk screenshot

About Website

Click here to check amazing Purple Feather content for India. Otherwise, check out these important facts you probably never knew about purplefeather.co.uk

Award-winning Copywriting & Internet Marketing Agency based in Glasgow serving customers worldwide since 2008. Get in touch for a free consultation today.

Visit purplefeather.co.uk

Key Findings

We analyzed Purplefeather.co.uk page load time and found that the first response time was 1.8 sec and then it took 7.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

purplefeather.co.uk performance score

14

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.6 s

5/100

10%

LCP (Largest Contentful Paint)

Value7.5 s

4/100

25%

SI (Speed Index)

Value11.8 s

4/100

10%

TBT (Total Blocking Time)

Value3,730 ms

1/100

30%

CLS (Cumulative Layout Shift)

Value0.165

72/100

15%

TTI (Time to Interactive)

Value16.6 s

5/100

10%

Network Requests Diagram

purplefeather.co.uk

1839 ms

ga.js

43 ms

wp-emoji-release.min.js

255 ms

jquery_ui.css

264 ms

light_messages.css

251 ms

Our browser made a total of 95 requests to load all elements on the main page. We found that 85% of them (81 requests) were addressed to the original Purplefeather.co.uk, 5% (5 requests) were made to Google-analytics.com and 3% (3 requests) were made to S.ytimg.com. The less responsive or slowest element that took the longest time to load (3.4 sec) belongs to the original domain Purplefeather.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.1 MB (49%)

Content Size

2.3 MB

After Optimization

1.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Purplefeather.co.uk main page is 2.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 862.2 kB which makes up the majority of the site volume.

HTML Optimization

-75%

Potential reduce by 27.1 kB

  • Original 36.0 kB
  • After minification 33.7 kB
  • After compression 8.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 27.1 kB or 75% of the original size.

Image Optimization

-4%

Potential reduce by 32.9 kB

  • Original 862.2 kB
  • After minification 829.2 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Purple Feather images are well optimized though.

JavaScript Optimization

-63%

Potential reduce by 385.3 kB

  • Original 615.1 kB
  • After minification 591.0 kB
  • After compression 229.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 385.3 kB or 63% of the original size.

CSS Optimization

-86%

Potential reduce by 680.0 kB

  • Original 793.6 kB
  • After minification 757.4 kB
  • After compression 113.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Purplefeather.co.uk needs all CSS files to be minified and compressed as it can save up to 680.0 kB or 86% of the original size.

Requests Breakdown

Number of requests can be reduced by 50 (57%)

Requests Now

88

After Optimization

38

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 88 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Purple Feather. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 30 to 1 for JavaScripts and from 14 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

purplefeather.co.uk

purplefeather.co.uk

1839 ms

ga.js

ga.js

43 ms

wp-emoji-release.min.js

wp-emoji-release.min.js

255 ms

jquery_ui.css

jquery_ui.css

264 ms

light_messages.css

light_messages.css

251 ms

icons.css

icons.css

258 ms

purplefeather.co.uk

purplefeather.co.uk

984 ms

style.css

style.css

392 ms

styles.css

styles.css

395 ms

purplefeather.co.uk

purplefeather.co.uk

1597 ms

jquery.fancybox.min.css

jquery.fancybox.min.css

392 ms

wp.css

wp.css

394 ms

default.min.css

default.min.css

1086 ms

jquery.js

jquery.js

770 ms

jquery-migrate.min.js

jquery-migrate.min.js

538 ms

purplefeather.co.uk

purplefeather.co.uk

3419 ms

core.min.js

core.min.js

699 ms

widget.min.js

widget.min.js

1075 ms

mouse.min.js

mouse.min.js

1060 ms

slider.min.js

slider.min.js

1060 ms

draggable.min.js

draggable.min.js

1149 ms

light_messages_script.js

light_messages_script.js

2326 ms

scrollTo.js

scrollTo.js

2273 ms

jquery.form.min.js

jquery.form.min.js

1524 ms

mailchimp.js

mailchimp.js

2378 ms

jquery.noconflict.min.js

jquery.noconflict.min.js

2245 ms

form.js

form.js

2438 ms

jquery.loadScript.min.js

jquery.loadScript.min.js

2377 ms

style.css

style.css

2594 ms

global.css

global.css

2489 ms

jquery.fancybox.css

jquery.fancybox.css

2641 ms

jquery-1.7.1.min.js

jquery-1.7.1.min.js

2948 ms

slides.min.jquery.js

slides.min.jquery.js

2640 ms

jquery.fancybox.js

jquery.fancybox.js

2720 ms

__utm.gif

__utm.gif

13 ms

__utm.gif

__utm.gif

6 ms

jquery.placeholder.min.js

jquery.placeholder.min.js

2613 ms

jquery.fancybox.pack.min.js

jquery.fancybox.pack.min.js

2688 ms

scripts.js

scripts.js

2613 ms

rapid-twitter-widget-min.js

rapid-twitter-widget-min.js

2565 ms

analytics.js

analytics.js

61 ms

header.png

header.png

123 ms

logo.png

logo.png

201 ms

facebook-a.png

facebook-a.png

121 ms

twitter-a.png

twitter-a.png

122 ms

youtube-a.png

youtube-a.png

120 ms

nav.png

nav.png

123 ms

home.png

home.png

289 ms

li.png

li.png

284 ms

bg-header-larger.png

bg-header-larger.png

852 ms

video1.png

video1.png

617 ms

button-find.png

button-find.png

289 ms

button-book.png

button-book.png

364 ms

bg-content.png

bg-content.png

437 ms

bg-title.png

bg-title.png

365 ms

circle.png

circle.png

364 ms

letter2.png

letter2.png

506 ms

apple.png

apple.png

521 ms

brand.png

brand.png

541 ms

shadow-bottom.png

shadow-bottom.png

878 ms

longga-small.png

longga-small.png

977 ms

form.png

form.png

620 ms

singup.png

singup.png

878 ms

buy.png

buy.png

878 ms

air.png

air.png

1052 ms

speak.png

speak.png

929 ms

buymybook.png

buymybook.png

1103 ms

book1.png

book1.png

1167 ms

award3.png

award3.png

1097 ms

award2.png

award2.png

1100 ms

footer.png

footer.png

1100 ms

lifooter.png

lifooter.png

1134 ms

bg-a.png

bg-a.png

1540 ms

bg-widget.png

bg-widget.png

1538 ms

top.png

top.png

1192 ms

phone.png

phone.png

1218 ms

mail.png

mail.png

1243 ms

Hzgzim5m7oU

Hzgzim5m7oU

109 ms

collect

collect

17 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

11 ms

museo500-regular.woff

museo500-regular.woff

1503 ms

Museo700-Regular.ttf

Museo700-Regular.ttf

1437 ms

museo900-regular-webfont.woff

museo900-regular-webfont.woff

1279 ms

admin-ajax.php

admin-ajax.php

1680 ms

skype.png

skype.png

1382 ms

www-embed-player-vflfNyN_r.css

www-embed-player-vflfNyN_r.css

27 ms

www-embed-player.js

www-embed-player.js

47 ms

base.js

base.js

77 ms

Purple-Feather-DVD-box-470x470.jpg

Purple-Feather-DVD-box-470x470.jpg

1761 ms

fBnyGA8Aionz5086-mElmoOSPUuyQ1M9Un647_EjucU.js

fBnyGA8Aionz5086-mElmoOSPUuyQ1M9Un647_EjucU.js

47 ms

ad_status.js

ad_status.js

43 ms

bg-top.png

bg-top.png

1511 ms

paginations.png

paginations.png

1519 ms

2UX7WLTfW3W8TclTUvlFyQ.woff

2UX7WLTfW3W8TclTUvlFyQ.woff

39 ms

RxZJdnzeo3R5zSexge8UUT8E0i7KZn-EPnyo3HZu7kw.woff

RxZJdnzeo3R5zSexge8UUT8E0i7KZn-EPnyo3HZu7kw.woff

43 ms

Accessibility Review

purplefeather.co.uk accessibility score

87

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

purplefeather.co.uk best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

purplefeather.co.uk SEO score

93

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Purplefeather.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Purplefeather.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

purplefeather.co.uk

Open Graph description is not detected on the main page of Purple Feather. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: