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purplefruit.co.uk screenshot

Report Summary

  • 22

    Performance

    Renders faster than
    40% of other websites

  • 75

    Accessibility

    Visual factors better than
    that of 41% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 84

    SEO

    Google-friendlier than
    52% of websites

purplefruit.co.uk

Expert Search & Digital Marketing Agency • PurpleFruit Marketing

Page Load Speed

4.4 sec in total

First Response

184 ms

Resources Loaded

3.9 sec

Page Rendered

346 ms

purplefruit.co.uk screenshot

About Website

Welcome to purplefruit.co.uk homepage info - get ready to check Purple Fruit best content for United States right away, or after learning these important things about purplefruit.co.uk

PurpleFruit Marketing is a full services digital agency, Our team of experienced geeky experts offer the latest in Search, Social and Digital marketing 

Visit purplefruit.co.uk

Key Findings

We analyzed Purplefruit.co.uk page load time and found that the first response time was 184 ms and then it took 4.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

purplefruit.co.uk performance score

22

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.9 s

10/100

10%

LCP (Largest Contentful Paint)

Value6.4 s

9/100

25%

SI (Speed Index)

Value12.4 s

3/100

10%

TBT (Total Blocking Time)

Value1,840 ms

9/100

30%

CLS (Cumulative Layout Shift)

Value0.068

96/100

15%

TTI (Time to Interactive)

Value13.5 s

11/100

10%

Network Requests Diagram

purplefruit.co.uk

184 ms

www.purplefruit.co.uk

190 ms

www.purplefruit.co.uk

436 ms

js

65 ms

style.min.css

40 ms

Our browser made a total of 162 requests to load all elements on the main page. We found that 92% of them (149 requests) were addressed to the original Purplefruit.co.uk, 5% (8 requests) were made to Fonts.gstatic.com and 2% (3 requests) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (1.2 sec) belongs to the original domain Purplefruit.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 285.0 kB (17%)

Content Size

1.7 MB

After Optimization

1.4 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Purplefruit.co.uk main page is 1.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 1.0 MB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 249.8 kB

  • Original 300.8 kB
  • After minification 294.3 kB
  • After compression 51.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 249.8 kB or 83% of the original size.

Image Optimization

-0%

Potential reduce by 1.9 kB

  • Original 1.0 MB
  • After minification 1.0 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Purple Fruit images are well optimized though.

JavaScript Optimization

-2%

Potential reduce by 5.9 kB

  • Original 279.3 kB
  • After minification 279.3 kB
  • After compression 273.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-26%

Potential reduce by 27.4 kB

  • Original 103.6 kB
  • After minification 88.0 kB
  • After compression 76.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Purplefruit.co.uk needs all CSS files to be minified and compressed as it can save up to 27.4 kB or 26% of the original size.

Requests Breakdown

Number of requests can be reduced by 76 (51%)

Requests Now

148

After Optimization

72

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 148 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Purple Fruit. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 31 to 1 for JavaScripts and from 41 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

purplefruit.co.uk

purplefruit.co.uk

184 ms

www.purplefruit.co.uk

www.purplefruit.co.uk

190 ms

www.purplefruit.co.uk

www.purplefruit.co.uk

436 ms

js

js

65 ms

style.min.css

style.min.css

40 ms

bne-testimonials.min.css

bne-testimonials.min.css

38 ms

styles.css

styles.css

36 ms

settings.css

settings.css

42 ms

css

css

37 ms

style.css

style.css

33 ms

tooltipck.css

tooltipck.css

47 ms

frontend.min.css

frontend.min.css

54 ms

flatpickr.min.css

flatpickr.min.css

51 ms

select2.min.css

select2.min.css

53 ms

style.css

style.css

407 ms

style.css

style.css

73 ms

prettyPhoto.css

prettyPhoto.css

74 ms

owl.carousel.css

owl.carousel.css

76 ms

owl.theme.css

owl.theme.css

76 ms

jplayer.blue.monday.css

jplayer.blue.monday.css

76 ms

jquery.ui.all.css

jquery.ui.all.css

83 ms

responsive.css

responsive.css

84 ms

images.css

images.css

89 ms

style-colors.php

style-colors.php

874 ms

style.php

style.php

176 ms

css

css

47 ms

woocommerce.css

woocommerce.css

100 ms

jquery.min.js

jquery.min.js

467 ms

jquery-migrate.min.js

jquery-migrate.min.js

126 ms

jquery.cycle.all.min.js

jquery.cycle.all.min.js

115 ms

rotating_tweet.js

rotating_tweet.js

489 ms

jquery.themepunch.tools.min.js

jquery.themepunch.tools.min.js

161 ms

jquery.themepunch.revolution.min.js

jquery.themepunch.revolution.min.js

681 ms

tooltipck.js

tooltipck.js

198 ms

flatpickr.min.js

flatpickr.min.js

220 ms

select2.min.js

select2.min.js

240 ms

us.script-min.js

us.script-min.js

264 ms

us.native-min.js

us.native-min.js

282 ms

jquery.cookie-min.js

jquery.cookie-min.js

621 ms

jquery.magnific-popup-min.js

jquery.magnific-popup-min.js

426 ms

jquery.sticky-min.js

jquery.sticky-min.js

447 ms

css

css

24 ms

custom.css

custom.css

439 ms

jquery.fittext-min.js

jquery.fittext-min.js

803 ms

jquery.tooltipster-min.js

jquery.tooltipster-min.js

451 ms

index.js

index.js

445 ms

index.js

index.js

449 ms

frontend.min.js

frontend.min.js

462 ms

core.min.js

core.min.js

464 ms

mouse.min.js

mouse.min.js

480 ms

sortable.min.js

sortable.min.js

479 ms

tabs.min.js

tabs.min.js

499 ms

base.css

base.css

484 ms

animate.min.css

animate.min.css

505 ms

animations.css

animations.css

497 ms

buttons.css

buttons.css

516 ms

fonts.css

fonts.css

523 ms

isotope.css

isotope.css

527 ms

grid.css

grid.css

858 ms

layout.css

layout.css

551 ms

shortcodes.css

shortcodes.css

874 ms

variables.css

variables.css

539 ms

jquery.ui.base.css

jquery.ui.base.css

550 ms

jquery.ui.theme.css

jquery.ui.theme.css

885 ms

accordion.min.js

accordion.min.js

523 ms

owl.carousel.min.js

owl.carousel.min.js

849 ms

jquery.jplayer.min.js

jquery.jplayer.min.js

627 ms

jquery.plugins.js

jquery.plugins.js

638 ms

mfn.menu.js

mfn.menu.js

621 ms

scripts.js

scripts.js

610 ms

flexslider.min.js

flexslider.min.js

502 ms

mfn-icons.css

mfn-icons.css

633 ms

jquery.ui.core.css

jquery.ui.core.css

250 ms

jquery.ui.accordion.css

jquery.ui.accordion.css

272 ms

jquery.ui.tabs.css

jquery.ui.tabs.css

600 ms

header_overlay.png

header_overlay.png

31 ms

logo-white1.png

logo-white1.png

30 ms

transparent.png

transparent.png

30 ms

sldier1-bg.png

sldier1-bg.png

29 ms

dan2.png

dan2.png

54 ms

steve.png

steve.png

360 ms

ben.png

ben.png

56 ms

team-chloe.png

team-chloe.png

55 ms

mark.png

mark.png

56 ms

andy.png

andy.png

55 ms

pat.png

pat.png

144 ms

iza.png

iza.png

392 ms

team-nicole.png

team-nicole.png

142 ms

sldier2-8.png

sldier2-8.png

143 ms

slider2-5.png

slider2-5.png

142 ms

slider2-6.png

slider2-6.png

146 ms

sldier2-7.png

sldier2-7.png

146 ms

slider2-8.png

slider2-8.png

210 ms

sldier2-9.png

sldier2-9.png

144 ms

slider-2-1.png

slider-2-1.png

211 ms

slider2-3.png

slider2-3.png

209 ms

slider2-4.png

slider2-4.png

210 ms

slider2-2.png

slider2-2.png

212 ms

slider3-bg.png

slider3-bg.png

501 ms

sldier3-1.png

sldier3-1.png

211 ms

slider3-2.png

slider3-2.png

213 ms

slider3-3.png

slider3-3.png

212 ms

sldier3-4.png

sldier3-4.png

213 ms

slider4-1.png

slider4-1.png

214 ms

slider4-1b.png

slider4-1b.png

215 ms

slider4-2.png

slider4-2.png

216 ms

slider4-2b.png

slider4-2b.png

230 ms

slider4-3.png

slider4-3.png

531 ms

slider4-3b.png

slider4-3b.png

229 ms

4iCv6KVjbNBYlgoC1CzjsGyIPYZvgw.ttf

4iCv6KVjbNBYlgoC1CzjsGyIPYZvgw.ttf

51 ms

4iCs6KVjbNBYlgoKfw7znU6AFw.ttf

4iCs6KVjbNBYlgoKfw7znU6AFw.ttf

136 ms

4iCv6KVjbNBYlgoCxCvjsGyIPYZvgw.ttf

4iCv6KVjbNBYlgoCxCvjsGyIPYZvgw.ttf

140 ms

4iCu6KVjbNBYlgoKej70l0yiFYxn.ttf

4iCu6KVjbNBYlgoKej70l0yiFYxn.ttf

141 ms

mfn-icons.woff

mfn-icons.woff

705 ms

5ma3TGlG_normal.png

5ma3TGlG_normal.png

139 ms

dummy.png

dummy.png

603 ms

nicholas-testimonial-150x150.png

nicholas-testimonial-150x150.png

750 ms

may-testimonial-150x150.png

may-testimonial-150x150.png

741 ms

rowan-testimonial-150x150.png

rowan-testimonial-150x150.png

497 ms

lyin-testimonial-150x150.png

lyin-testimonial-150x150.png

877 ms

ravi-150x150.png

ravi-150x150.png

496 ms

logo_for_web-150x150.png

logo_for_web-150x150.png

874 ms

van-compare-testimonial-150x150.png

van-compare-testimonial-150x150.png

923 ms

Shu-Richmond-150x150.png

Shu-Richmond-150x150.png

673 ms

google-analytics2-e1449853808796.png

google-analytics2-e1449853808796.png

632 ms

revolution.extension.slideanims.min.js

revolution.extension.slideanims.min.js

619 ms

revolution.extension.layeranimation.min.js

revolution.extension.layeranimation.min.js

641 ms

revolution.extension.navigation.min.js

revolution.extension.navigation.min.js

643 ms

revolution.extension.parallax.min.js

revolution.extension.parallax.min.js

646 ms

clicktake-2.png

clicktake-2.png

732 ms

salesforce2-e1449853732822.png

salesforce2-e1449853732822.png

1009 ms

zoho2.png

zoho2.png

722 ms

sugar2-e1449853762790.png

sugar2-e1449853762790.png

668 ms

highrise2-e1449853833380.png

highrise2-e1449853833380.png

667 ms

reply.png

reply.png

667 ms

retweet.png

retweet.png

667 ms

favorite.png

favorite.png

667 ms

Why-You-are-Not-Ranking-in-Google-80x60.jpg

Why-You-are-Not-Ranking-in-Google-80x60.jpg

992 ms

review-stars.png

review-stars.png

781 ms

highlight.png

highlight.png

1153 ms

team-bg.jpg

team-bg.jpg

726 ms

paper-bgd.jpg

paper-bgd.jpg

744 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsiH0B4gaVcUwaEQXjM.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsiH0B4gaVcUwaEQXjM.ttf

7 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVcUwaEQXjM.ttf

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6 ms

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7 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgshZ1x4gaVcUwaEQXjM.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgshZ1x4gaVcUwaEQXjM.ttf

15 ms

ultimate-social.woff

ultimate-social.woff

1140 ms

flexslider-nav.png

flexslider-nav.png

778 ms

slider-arrows.png

slider-arrows.png

796 ms

revicons.woff

revicons.woff

489 ms

doormatic.jpg

doormatic.jpg

294 ms

4ourfone.jpg

4ourfone.jpg

323 ms

genuine-solutions.jpg

genuine-solutions.jpg

314 ms

o2.jpg

o2.jpg

409 ms

peninsula.jpg

peninsula.jpg

49 ms

van-compare.jpg

van-compare.jpg

134 ms

anjoy.jpg

anjoy.jpg

135 ms

jiucy-cigs.jpg

jiucy-cigs.jpg

23 ms

lilian.jpg

lilian.jpg

23 ms

paleo-recipe.jpg

paleo-recipe.jpg

386 ms

mulgas.jpg

mulgas.jpg

353 ms

desktop.png

desktop.png

22 ms

Accessibility Review

purplefruit.co.uk accessibility score

75

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-hidden="true"] elements contain focusable descendents

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

purplefruit.co.uk best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

purplefruit.co.uk SEO score

84

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Purplefruit.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Purplefruit.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

purplefruit.co.uk

Open Graph data is detected on the main page of Purple Fruit. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: