Tools & Wizards About Us
purplemoose.co.uk screenshot

Report Summary

  • 21

    Performance

    Renders faster than
    39% of other websites

  • 82

    Accessibility

    Visual factors better than
    that of 52% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 97

    SEO

    Google-friendlier than
    91% of websites

purplemoose.co.uk

Purple Moose Brewery Ltd | Bragdy Mŵs Piws - Purple Moose Brewery

Page Load Speed

6.2 sec in total

First Response

259 ms

Resources Loaded

2.8 sec

Page Rendered

3.1 sec

purplemoose.co.uk screenshot

About Website

Visit purplemoose.co.uk now to see the best up-to-date Purple Moose content and also check out these interesting facts you probably never knew about purplemoose.co.uk

Y Bragdy Mŵs Piws / The Purple Moose Brewery is a '40-Barrel' micro-brewery based in the historic harbour town of Porthmadog, North Wales,

Visit purplemoose.co.uk

Key Findings

We analyzed Purplemoose.co.uk page load time and found that the first response time was 259 ms and then it took 5.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

purplemoose.co.uk performance score

21

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.8 s

55/100

10%

LCP (Largest Contentful Paint)

Value17.3 s

0/100

25%

SI (Speed Index)

Value8.9 s

15/100

10%

TBT (Total Blocking Time)

Value690 ms

43/100

30%

CLS (Cumulative Layout Shift)

Value0.852

4/100

15%

TTI (Time to Interactive)

Value25.1 s

0/100

10%

Network Requests Diagram

purplemoose.co.uk

259 ms

preloads.js

46 ms

load_feature-9f951eb7d8d53973c719de211f807d63af81c644e5b9a6ae72661ac408d472f6.js

37 ms

storefront-80e528be853eac23af2454534897ca9536b1d3d04aa043b042f34879a3c111c8.js

38 ms

features-1c0b396bd4d054b94abae1eb6a1bd6ba47beb35525c57a217c77a862ff06d83f.js

38 ms

Our browser made a total of 90 requests to load all elements on the main page. We found that 57% of them (51 requests) were addressed to the original Purplemoose.co.uk, 20% (18 requests) were made to Static.lipscore.com and 7% (6 requests) were made to Cdn.shopify.com. The less responsive or slowest element that took the longest time to load (1.5 sec) relates to the external source Static.lipscore.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 357.9 kB (1%)

Content Size

30.6 MB

After Optimization

30.3 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Purplemoose.co.uk main page is 30.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 29.9 MB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 329.5 kB

  • Original 398.9 kB
  • After minification 378.5 kB
  • After compression 69.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 329.5 kB or 83% of the original size.

Image Optimization

-0%

Potential reduce by 27.1 kB

  • Original 29.9 MB
  • After minification 29.9 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Purple Moose images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 1.0 kB

  • Original 349.1 kB
  • After minification 349.1 kB
  • After compression 348.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-1%

Potential reduce by 182 B

  • Original 22.0 kB
  • After minification 22.0 kB
  • After compression 21.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Purplemoose.co.uk has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 34 (48%)

Requests Now

71

After Optimization

37

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 71 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Purple Moose. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 31 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

purplemoose.co.uk

purplemoose.co.uk

259 ms

preloads.js

preloads.js

46 ms

load_feature-9f951eb7d8d53973c719de211f807d63af81c644e5b9a6ae72661ac408d472f6.js

load_feature-9f951eb7d8d53973c719de211f807d63af81c644e5b9a6ae72661ac408d472f6.js

37 ms

storefront-80e528be853eac23af2454534897ca9536b1d3d04aa043b042f34879a3c111c8.js

storefront-80e528be853eac23af2454534897ca9536b1d3d04aa043b042f34879a3c111c8.js

38 ms

features-1c0b396bd4d054b94abae1eb6a1bd6ba47beb35525c57a217c77a862ff06d83f.js

features-1c0b396bd4d054b94abae1eb6a1bd6ba47beb35525c57a217c77a862ff06d83f.js

38 ms

tipo.booking.index.min.js

tipo.booking.index.min.js

46 ms

servicify-asset.js

servicify-asset.js

49 ms

css

css

56 ms

css_master.css

css_master.css

51 ms

css_liquid.css

css_liquid.css

48 ms

shopify_common-33bb9d312118840468a53f36b59c62c1e8f2b7d1a0a77250db9e300441827470.js

shopify_common-33bb9d312118840468a53f36b59c62c1e8f2b7d1a0a77250db9e300441827470.js

52 ms

option_selection-86cdd286ddf3be7e25d68b9fc5965d7798a3ff6228ff79af67b3f4e41d6a34be.js

option_selection-86cdd286ddf3be7e25d68b9fc5965d7798a3ff6228ff79af67b3f4e41d6a34be.js

53 ms

jquery.min.js

jquery.min.js

43 ms

nova-cookie-app-embed.js

nova-cookie-app-embed.js

46 ms

nova-cookie.css

nova-cookie.css

66 ms

analytics.js

analytics.js

39 ms

icon_moose_2019.png

icon_moose_2019.png

413 ms

js_cart.min.js

js_cart.min.js

63 ms

js_slick.min.js

js_slick.min.js

120 ms

js_scripts.js

js_scripts.js

117 ms

icon_burger.svg

icon_burger.svg

117 ms

DSC05928_1200x1200@2x.png

DSC05928_1200x1200@2x.png

261 ms

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191 ms

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166 ms

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251 ms

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Madogs_1200x1200@2x.png

249 ms

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Elderflower_1200x1200@2x.png

257 ms

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255 ms

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Whakahari_1200x1200@2x.png

349 ms

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355 ms

Black_Rock_1200x1200@2x.png

Black_Rock_1200x1200@2x.png

362 ms

Mwsh_1200x1200@2x.png

Mwsh_1200x1200@2x.png

357 ms

Antlered_1200x1200@2x.png

Antlered_1200x1200@2x.png

353 ms

High_Hops_Web_Tile_1200x1200@2x.png

High_Hops_Web_Tile_1200x1200@2x.png

369 ms

pm-inverse_1200x1200@2x.png

pm-inverse_1200x1200@2x.png

365 ms

Blog_quality_mwsh_gold_w_and_w_2024_800x600_crop_center.jpg

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638 ms

MAYDAY_4x5_2_800x600_crop_center.jpg

MAYDAY_4x5_2_800x600_crop_center.jpg

775 ms

Nigel_1x1_39f7715b-d8aa-485a-95ed-67c97cc0e647_800x600_crop_center.jpg

Nigel_1x1_39f7715b-d8aa-485a-95ed-67c97cc0e647_800x600_crop_center.jpg

377 ms

icon_facebook.png

icon_facebook.png

403 ms

icon_twitter.png

icon_twitter.png

427 ms

icon_instagram.png

icon_instagram.png

439 ms

master-173035bc8124581983d4efa50cf8626e8553c2b311353fbf67485f9c1a2b88d1.svg

master-173035bc8124581983d4efa50cf8626e8553c2b311353fbf67485f9c1a2b88d1.svg

414 ms

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visa-319d545c6fd255c9aad5eeaad21fd6f7f7b4fdbdb1a35ce83b89cca12a187f00.svg

402 ms

paypal-49e4c1e03244b6d2de0d270ca0d22dd15da6e92cc7266e93eb43762df5aa355d.svg

paypal-49e4c1e03244b6d2de0d270ca0d22dd15da6e92cc7266e93eb43762df5aa355d.svg

419 ms

lipscore-v1.js

lipscore-v1.js

111 ms

trekkie.storefront.dd626a6a6fbdab104f8779acc4331c330134c832.min.js

trekkie.storefront.dd626a6a6fbdab104f8779acc4331c330134c832.min.js

386 ms

shop_events_listener-61fa9e0a912c675e178777d2b27f6cbd482f8912a6b0aa31fa3515985a8cd626.js

shop_events_listener-61fa9e0a912c675e178777d2b27f6cbd482f8912a6b0aa31fa3515985a8cd626.js

395 ms

shopify-boomerang-1.0.0.min.js

shopify-boomerang-1.0.0.min.js

397 ms

Eryri_1080x1920_web_banner_1920x1080@2x.jpg

Eryri_1080x1920_web_banner_1920x1080@2x.jpg

403 ms

v2_Penmon_Web_Banner_bg_1920x1080@2x.jpg

v2_Penmon_Web_Banner_bg_1920x1080@2x.jpg

397 ms

madogs-bg_1920x1080@2x.jpg

madogs-bg_1920x1080@2x.jpg

410 ms

shop-bg_60630a28-f86e-4c47-aac9-5a3466c05c26_1920x1080@2x.jpg

shop-bg_60630a28-f86e-4c47-aac9-5a3466c05c26_1920x1080@2x.jpg

410 ms

bg_gen.png

bg_gen.png

454 ms

collect

collect

76 ms

madogs-bg_1200x@2x.jpg

madogs-bg_1200x@2x.jpg

379 ms

brew_1200x@2x.jpg

brew_1200x@2x.jpg

388 ms

shop-bg_60630a28-f86e-4c47-aac9-5a3466c05c26_1200x@2x.jpg

shop-bg_60630a28-f86e-4c47-aac9-5a3466c05c26_1200x@2x.jpg

345 ms

8QINdiTajsj_87rMuMdKyqDiOO4.woff

8QINdiTajsj_87rMuMdKyqDiOO4.woff

59 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVQ.woff

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVQ.woff

69 ms

pub_1200x@2x.jpg

pub_1200x@2x.jpg

361 ms

lipscore-v1.css

lipscore-v1.css

14 ms

js

js

94 ms

shopify.js

shopify.js

132 ms

script.js

script.js

203 ms

header.min.js

header.min.js

66 ms

v1-purplemoose.myshopify.com.js

v1-purplemoose.myshopify.com.js

84 ms

booster_eu_cookie_15521603.js

booster_eu_cookie_15521603.js

33 ms

scripts.js

scripts.js

66 ms

notifyStock.js

notifyStock.js

248 ms

tipo.booking.init.js

tipo.booking.init.js

62 ms

embed.js

embed.js

120 ms

quickannouncementbar.js

quickannouncementbar.js

86 ms

cookie_constent_shopify_secure.js

cookie_constent_shopify_secure.js

27 ms

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490 ms

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490 ms

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498 ms

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515 ms

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522 ms

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530 ms

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984 ms

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971 ms

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994 ms

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1001 ms

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1035 ms

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1032 ms

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1456 ms

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1481 ms

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1508 ms

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1473 ms

launcher-v2.js

launcher-v2.js

29 ms

Accessibility Review

purplemoose.co.uk accessibility score

82

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA input fields do not have accessible names

High

ARIA IDs are not unique

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

Best Practices

purplemoose.co.uk best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

purplemoose.co.uk SEO score

97

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Purplemoose.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Purplemoose.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

purplemoose.co.uk

Open Graph description is not detected on the main page of Purple Moose. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: