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sg.pico.com screenshot

Report Summary

  • 14

    Performance

    Renders faster than
    26% of other websites

  • 100

    Accessibility

    Visual factors better than
    that of 97% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 91

    SEO

    Google-friendlier than
    70% of websites

sg.pico.com

Global Brand Activation Agency | Experience-led, Digital-first | Pico

Page Load Speed

8.1 sec in total

First Response

451 ms

Resources Loaded

6.3 sec

Page Rendered

1.3 sec

sg.pico.com screenshot

About Website

Welcome to sg.pico.com homepage info - get ready to check Sg Pico best content for Singapore right away, or after learning these important things about sg.pico.com

The Pico Group is a world-wide network of agencies that merge experiential, communications and technology talent to create powerful and engaging experiences that activate brands.

Visit sg.pico.com

Key Findings

We analyzed Sg.pico.com page load time and found that the first response time was 451 ms and then it took 7.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

sg.pico.com performance score

14

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.8 s

1/100

10%

LCP (Largest Contentful Paint)

Value9.1 s

1/100

25%

SI (Speed Index)

Value12.2 s

3/100

10%

TBT (Total Blocking Time)

Value1,030 ms

26/100

30%

CLS (Cumulative Layout Shift)

Value0.332

34/100

15%

TTI (Time to Interactive)

Value16.0 s

6/100

10%

Network Requests Diagram

sg.pico.com

451 ms

991 ms

pico-article.css

48 ms

content.css

57 ms

js-offcanvas.css

420 ms

Our browser made a total of 89 requests to load all elements on the main page. We found that 35% of them (31 requests) were addressed to the original Sg.pico.com, 31% (28 requests) were made to Picowebcdn.pico.com and 13% (12 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (2.1 sec) relates to the external source Hm.baidu.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 171.3 kB (24%)

Content Size

706.6 kB

After Optimization

535.3 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Sg.pico.com main page is 706.6 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Javascripts take 313.4 kB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 123.4 kB

  • Original 151.9 kB
  • After minification 128.1 kB
  • After compression 28.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 23.8 kB, which is 16% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 123.4 kB or 81% of the original size.

Image Optimization

-24%

Potential reduce by 12.6 kB

  • Original 52.9 kB
  • After minification 40.3 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Sg Pico needs image optimization as it can save up to 12.6 kB or 24% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-8%

Potential reduce by 24.3 kB

  • Original 313.4 kB
  • After minification 313.4 kB
  • After compression 289.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-6%

Potential reduce by 11.0 kB

  • Original 188.5 kB
  • After minification 188.5 kB
  • After compression 177.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Sg.pico.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 64 (88%)

Requests Now

73

After Optimization

9

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 73 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Sg Pico. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 40 to 1 for JavaScripts and from 26 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

sg.pico.com

sg.pico.com

451 ms

991 ms

pico-article.css

pico-article.css

48 ms

content.css

content.css

57 ms

js-offcanvas.css

js-offcanvas.css

420 ms

css

css

33 ms

template.css

template.css

67 ms

9.css

9.css

63 ms

custom.css

custom.css

64 ms

pico-form.css

pico-form.css

83 ms

request-for-proposal.css

request-for-proposal.css

84 ms

cookie.css

cookie.css

82 ms

responsive.css

responsive.css

95 ms

awards.css

awards.css

84 ms

we-are-global.css

we-are-global.css

86 ms

total-brand-activation.css

total-brand-activation.css

84 ms

we-are-digital.css

we-are-digital.css

95 ms

template.css

template.css

84 ms

reset.inline.min.css

reset.inline.min.css

85 ms

site.inline.min.css

site.inline.min.css

85 ms

semantic.min.css

semantic.min.css

104 ms

text.css

text.css

86 ms

fixes.semantic.css

fixes.semantic.css

93 ms

wk-styles-c74c9444.css

wk-styles-c74c9444.css

86 ms

jquery.min.js

jquery.min.js

831 ms

bootstrap.bundle.js

bootstrap.bundle.js

850 ms

jquery-migrate.min.js

jquery-migrate.min.js

639 ms

js-offcanvas.pkgd.js

js-offcanvas.pkgd.js

653 ms

bodyScrollLock.min.js

bodyScrollLock.min.js

651 ms

offcanvas.js

offcanvas.js

653 ms

base.js

base.js

867 ms

jquery-noconflict.js

jquery-noconflict.js

868 ms

cookie_script.js

cookie_script.js

868 ms

semantic.min.js

semantic.min.js

1250 ms

g2.js

g2.js

1058 ms

g2.boot.js

g2.boot.js

1063 ms

g2.forms.js

g2.forms.js

1075 ms

g2.actions.js

g2.actions.js

1074 ms

uikit2-0a76df6c.js

uikit2-0a76df6c.js

1286 ms

wk-scripts-3df5abbf.js

wk-scripts-3df5abbf.js

1270 ms

style.css

style.css

87 ms

fontello.css

fontello.css

90 ms

featherlight.min.css

featherlight.min.css

91 ms

elements.css

elements.css

90 ms

core.js

core.js

1274 ms

TweenMax.min.js

TweenMax.min.js

1508 ms

ScrollMagic.min.js

ScrollMagic.min.js

1310 ms

debug.addIndicators.min.js

debug.addIndicators.min.js

1456 ms

animation.gsap.min.js

animation.gsap.min.js

1479 ms

jarallax.min.js

jarallax.min.js

1488 ms

jarallax-video.min.js

jarallax-video.min.js

1498 ms

featherlight.min.js

featherlight.min.js

1498 ms

lazyload.min.js

lazyload.min.js

1665 ms

pagination.min.js

pagination.min.js

1690 ms

js.cookie.min.js

js.cookie.min.js

1700 ms

global.js

global.js

1710 ms

gtm.js

gtm.js

130 ms

hjpqsakh7h

hjpqsakh7h

129 ms

hm.js

hm.js

2144 ms

pico_logo_white.svg

pico_logo_white.svg

48 ms

6xKydSBYKcSV-LCoeQqfX1RYOo3ik4zwlxdr.ttf

6xKydSBYKcSV-LCoeQqfX1RYOo3ik4zwlxdr.ttf

73 ms

6xKydSBYKcSV-LCoeQqfX1RYOo3i94_wlxdr.ttf

6xKydSBYKcSV-LCoeQqfX1RYOo3i94_wlxdr.ttf

74 ms

6xK3dSBYKcSV-LCoeQqfX1RYOo3qOK7g.ttf

6xK3dSBYKcSV-LCoeQqfX1RYOo3qOK7g.ttf

552 ms

6xKydSBYKcSV-LCoeQqfX1RYOo3i54rwlxdr.ttf

6xKydSBYKcSV-LCoeQqfX1RYOo3i54rwlxdr.ttf

553 ms

6xKydSBYKcSV-LCoeQqfX1RYOo3ig4vwlxdr.ttf

6xKydSBYKcSV-LCoeQqfX1RYOo3ig4vwlxdr.ttf

625 ms

6xKydSBYKcSV-LCoeQqfX1RYOo3iu4nwlxdr.ttf

6xKydSBYKcSV-LCoeQqfX1RYOo3iu4nwlxdr.ttf

625 ms

fontello.woff

fontello.woff

32 ms

6xK1dSBYKcSV-LCoeQqfX1RYOo3qPZ7nsDc.ttf

6xK1dSBYKcSV-LCoeQqfX1RYOo3qPZ7nsDc.ttf

622 ms

6xKwdSBYKcSV-LCoeQqfX1RYOo3qPZZMkids18E.ttf

6xKwdSBYKcSV-LCoeQqfX1RYOo3qPZZMkids18E.ttf

625 ms

6xKwdSBYKcSV-LCoeQqfX1RYOo3qPZYokSds18E.ttf

6xKwdSBYKcSV-LCoeQqfX1RYOo3qPZYokSds18E.ttf

625 ms

6xKwdSBYKcSV-LCoeQqfX1RYOo3qPZY4lCds18E.ttf

6xKwdSBYKcSV-LCoeQqfX1RYOo3qPZY4lCds18E.ttf

624 ms

6xKwdSBYKcSV-LCoeQqfX1RYOo3qPZZclSds18E.ttf

6xKwdSBYKcSV-LCoeQqfX1RYOo3qPZZclSds18E.ttf

684 ms

6xKwdSBYKcSV-LCoeQqfX1RYOo3qPZZklyds18E.ttf

6xKwdSBYKcSV-LCoeQqfX1RYOo3qPZZklyds18E.ttf

684 ms

we-activate-brands-image.png

we-activate-brands-image.png

51 ms

clarity.js

clarity.js

517 ms

js

js

500 ms

js

js

698 ms

analytics.js

analytics.js

808 ms

847 ms

insight.min.js

insight.min.js

845 ms

fbevents.js

fbevents.js

842 ms

369d0e000c411c1fa16a526aa.js

369d0e000c411c1fa16a526aa.js

890 ms

Socicon.ttf

Socicon.ttf

431 ms

collect

collect

81 ms

collect

collect

68 ms

75 ms

collect

collect

25 ms

js

js

54 ms

ga-audiences

ga-audiences

22 ms

Accessibility Review

sg.pico.com accessibility score

100

Accessibility Issues

Best Practices

sg.pico.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

sg.pico.com SEO score

91

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Sg.pico.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Sg.pico.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

sg.pico.com

Open Graph description is not detected on the main page of Sg Pico. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: