Tools & Wizards About Us
destinations.rei.com screenshot

Report Summary

  • 31

    Performance

    Renders faster than
    51% of other websites

  • 98

    Accessibility

    Visual factors better than
    that of 94% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

destinations.rei.com

Guided Tours & Gear Rentals | REI Co-op Adventure Center

Page Load Speed

23 sec in total

First Response

717 ms

Resources Loaded

21.5 sec

Page Rendered

695 ms

destinations.rei.com screenshot

About Website

Visit destinations.rei.com now to see the best up-to-date Destinations REI content for United States and also check out these interesting facts you probably never knew about destinations.rei.com

Join REI on an exciting guided tour or rent some gear from one of the REI Adventure Centers to get outside and explore in amazing destinations.

Visit destinations.rei.com

Key Findings

We analyzed Destinations.rei.com page load time and found that the first response time was 717 ms and then it took 22.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 95% of websites can load faster. Unfortunately, there were 2 request timeouts, which can generally increase the web page load time, as the browser stays idle while waiting for website response.

Performance Metrics

destinations.rei.com performance score

31

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.2 s

20/100

10%

LCP (Largest Contentful Paint)

Value23.4 s

0/100

25%

SI (Speed Index)

Value5.1 s

61/100

10%

TBT (Total Blocking Time)

Value1,060 ms

25/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value21.5 s

1/100

10%

Network Requests Diagram

destinations.rei.com

717 ms

gtm.js

85 ms

hotjar-407483.js

153 ms

nri7tmh.css

175 ms

js

114 ms

Our browser made a total of 81 requests to load all elements on the main page. We found that 78% of them (63 requests) were addressed to the original Destinations.rei.com, 4% (3 requests) were made to Static.addtoany.com and 2% (2 requests) were made to Rei.com. The less responsive or slowest element that took the longest time to load (20.5 sec) relates to the external source Rei.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 64.9 kB (2%)

Content Size

3.9 MB

After Optimization

3.9 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Destinations.rei.com main page is 3.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 3.2 MB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 55.0 kB

  • Original 68.7 kB
  • After minification 63.6 kB
  • After compression 13.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 55.0 kB or 80% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 3.2 MB
  • After minification 3.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Destinations REI images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 2.1 kB

  • Original 584.0 kB
  • After minification 584.0 kB
  • After compression 581.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-7%

Potential reduce by 7.8 kB

  • Original 113.2 kB
  • After minification 113.1 kB
  • After compression 105.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Destinations.rei.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 38 (63%)

Requests Now

60

After Optimization

22

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 60 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Destinations REI. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 22 to 1 for JavaScripts and from 18 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

destinations.rei.com

destinations.rei.com

717 ms

gtm.js

gtm.js

85 ms

hotjar-407483.js

hotjar-407483.js

153 ms

nri7tmh.css

nri7tmh.css

175 ms

js

js

114 ms

style.min.css

style.min.css

37 ms

shortcodes.css

shortcodes.css

63 ms

wpcloudy.min.css

wpcloudy.min.css

61 ms

bootstrap.min.css

bootstrap.min.css

64 ms

jquery-ui.min.css

jquery-ui.min.css

63 ms

flickity.min.css

flickity.min.css

63 ms

select2.min.css

select2.min.css

64 ms

slick.css

slick.css

75 ms

style.css

style.css

100 ms

style.css

style.css

81 ms

main.min.css

main.min.css

20441 ms

font-awesome.min.css

font-awesome.min.css

77 ms

default.css

default.css

77 ms

tablepress-responsive.min.css

tablepress-responsive.min.css

96 ms

addtoany.min.css

addtoany.min.css

78 ms

page.js

page.js

97 ms

jquery.min.js

jquery.min.js

98 ms

jquery-migrate.min.js

jquery-migrate.min.js

99 ms

addtoany.min.js

addtoany.min.js

97 ms

3928130.js

3928130.js

256 ms

wp-cloudy-ajax.js

wp-cloudy-ajax.js

99 ms

api.js

api.js

79 ms

comment-reply.min.js

comment-reply.min.js

98 ms

jquery-ui.min.js

jquery-ui.min.js

111 ms

flickity.pkgd.min.js

flickity.pkgd.min.js

112 ms

select2.min.js

select2.min.js

107 ms

slick.min.js

slick.min.js

108 ms

shave.min.js

shave.min.js

108 ms

even-columns.js

even-columns.js

115 ms

script.js

script.js

126 ms

main.min.js

main.min.js

20456 ms

rei-metrics-lite.js

rei-metrics-lite.js

122 ms

general.js

general.js

131 ms

p.css

p.css

25 ms

css

css

34 ms

css

css

49 ms

result.svg

result.svg

26 ms

20180905-Parks_180906_0019-4.jpg

20180905-Parks_180906_0019-4.jpg

107 ms

half-day-raft-tour-fun.jpg

half-day-raft-tour-fun.jpg

111 ms

untitled-135.jpg

untitled-135.jpg

28 ms

Cathedral-Lakes-Hike-Yosemite-NP-Diana-Zalucky-2-12.jpg

Cathedral-Lakes-Hike-Yosemite-NP-Diana-Zalucky-2-12.jpg

29 ms

Andy-Parker-e1540940518521-50x50.jpg

Andy-Parker-e1540940518521-50x50.jpg

30 ms

megan-anderson-50x50.jpg

megan-anderson-50x50.jpg

106 ms

the-rei-difference-banner.svg

the-rei-difference-banner.svg

107 ms

Graphik-Regular-Web.woff

Graphik-Regular-Web.woff

97 ms

Graphik-Medium-Web.woff

Graphik-Medium-Web.woff

95 ms

Graphik-Light-Web.woff

Graphik-Light-Web.woff

128 ms

Graphik-Extralight-Web.woff

Graphik-Extralight-Web.woff

98 ms

Graphik-Thin-Web.woff

Graphik-Thin-Web.woff

129 ms

Graphik-Semibold-Web.woff

Graphik-Semibold-Web.woff

97 ms

Graphik-Bold-Web.woff

Graphik-Bold-Web.woff

98 ms

Graphik-Black-Web.woff

Graphik-Black-Web.woff

137 ms

Graphik-Super-Web.woff

Graphik-Super-Web.woff

204 ms

home-hero.jpg

home-hero.jpg

89 ms

Mountain-Biking-in-Arizona-with-REI.jpg

Mountain-Biking-in-Arizona-with-REI.jpg

87 ms

golden-gate-san-francisco-bay-tile-1.jpg

golden-gate-san-francisco-bay-tile-1.jpg

110 ms

kayaking-belleviue-seattle-tile-1.jpg

kayaking-belleviue-seattle-tile-1.jpg

109 ms

about-bg_02_compressed.jpg

about-bg_02_compressed.jpg

126 ms

title-icon.svg

title-icon.svg

116 ms

river-kayaking-555x450.jpg

river-kayaking-555x450.jpg

143 ms

CA_Yosemite_MistTrail009_2017_July-555x450.jpg

CA_Yosemite_MistTrail009_2017_July-555x450.jpg

146 ms

tiktok.svg

tiktok.svg

145 ms

privacyoptions.svg

privacyoptions.svg

142 ms

sm.25.html

sm.25.html

68 ms

eso.D0Uc7kY6.js

eso.D0Uc7kY6.js

41 ms

utag.js

utag.js

135 ms

REIStuart-Semibold-Web.woff

REIStuart-Semibold-Web.woff

101 ms

REIStuart-Bold-Web.woff

REIStuart-Bold-Web.woff

127 ms

REIStuart-Heavy-Web.woff

REIStuart-Heavy-Web.woff

136 ms

REIStuart-Medium-Web.woff

REIStuart-Medium-Web.woff

101 ms

REIStuart-RegularItalic-Web.woff

REIStuart-RegularItalic-Web.woff

99 ms

REIStuart-Light-Web.woff

REIStuart-Light-Web.woff

183 ms

rei-icons.svg

rei-icons.svg

100 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

32 ms

recaptcha__en.js

recaptcha__en.js

50 ms

rei-icons.woff

rei-icons.woff

24 ms

Accessibility Review

destinations.rei.com accessibility score

98

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

destinations.rei.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

destinations.rei.com SEO score

86

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Destinations.rei.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Destinations.rei.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

destinations.rei.com

Open Graph data is detected on the main page of Destinations REI. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: