Access marketing.rakuten.com. Performance Advertising Network

Report Summary

About Website

Welcome to marketing.rakuten.com homepage info - get ready to check Marketing Rakuten best content for United States right away, or after learning these important things about marketing.rakuten.com

We are a performance advertising network that provides global customer acquisition solutions. Find out how we can help you reach your target audience today.

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name

value

score

weighting

FCP (First Contentful Paint)

Value2.9 s

53/100

10%

LCP (Largest Contentful Paint)

Value5.9 s

14/100

25%

SI (Speed Index)

Value6.4 s

40/100

10%

TBT (Total Blocking Time)

Value240 ms

85/100

30%

CLS (Cumulative Layout Shift)

Value0.022

100/100

15%

TTI (Time to Interactive)

Value13.6 s

11/100

10%

marketing.rakuten.com

30 ms

rakutenadvertising.com

24 ms

3 ms

16 ms

otSDKStub.js

51 ms

Our browser made a total of 52 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original Marketing.rakuten.com, 83% (43 requests) were made to Rakutenadvertising.com and 6% (3 requests) were made to Cdn.cookielaw.org. The less responsive or slowest element that took the longest time to load (84 ms) relates to the external source Geolocation.onetrust.com.

Content Size

2.1 MB

After Optimization

2.0 MB

In fact, the total size of Marketing.rakuten.com main page is 2.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 1.8 MB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 64.8 kB

Original 79.0 kB
After minification 72.2 kB
After compression 14.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 64.8 kB or 82% of the original size.

Image Optimization

-2%

Potential reduce by 35.6 kB

Original 1.8 MB
After minification 1.8 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Marketing Rakuten images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 1.0 kB

Original 197.4 kB
After minification 197.4 kB
After compression 196.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Now

After Optimization

The browser has sent 42 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Marketing Rakuten. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 6 to 1 for JavaScripts and as a result speed up the page load time.

Accessibility Issues

These are opportunities to improve the legibility of your content.

High

Background and foreground colors do not have a sufficient contrast ratio.

These are opportunities to improve keyboard navigation in your application.

High

Heading elements are not in a sequentially-descending order

Areas of Improvement

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

Search Engine Optimization Advices

Format your HTML in a way that enables crawlers to better understand your app’s content.

High

Links do not have descriptive text

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

High

Document uses legible font sizes

Language and Encoding

Language Detected

EN
Language Claimed

EN
Encoding

UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Marketing.rakuten.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Marketing.rakuten.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

marketing.rakuten.com

Open Graph data is detected on the main page of Marketing Rakuten. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook:

Report Summary

Performance

Accessibility

Best Practices

SEO

Performance Advertising Network | Rakuten Advertising

Page Load Speed

First Response

Resources Loaded

Page Rendered

About Website

Key Findings

Performance Metrics

Measured Metrics

FCP (First Contentful Paint)

LCP (Largest Contentful Paint)

SI (Speed Index)

TBT (Total Blocking Time)

CLS (Cumulative Layout Shift)

TTI (Time to Interactive)