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optoutside.rei.com screenshot

Report Summary

  • 26

    Performance

    Renders faster than
    45% of other websites

  • 91

    Accessibility

    Visual factors better than
    that of 76% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 83

    SEO

    Google-friendlier than
    46% of websites

optoutside.rei.com

#OptOutside on Black Friday and every day | REI Co-op

Page Load Speed

2.4 sec in total

First Response

38 ms

Resources Loaded

1.7 sec

Page Rendered

683 ms

optoutside.rei.com screenshot

About Website

Click here to check amazing Opt Outside REI content for United States. Otherwise, check out these important facts you probably never knew about optoutside.rei.com

We made #OptOutside official. Every Black Friday, REI Co-op will always close its doors to get outside. We hope you join us in spending time outdoors.

Visit optoutside.rei.com

Key Findings

We analyzed Optoutside.rei.com page load time and found that the first response time was 38 ms and then it took 2.4 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

optoutside.rei.com performance score

26

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.5 s

34/100

10%

LCP (Largest Contentful Paint)

Value5.6 s

17/100

25%

SI (Speed Index)

Value6.8 s

35/100

10%

TBT (Total Blocking Time)

Value7,580 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.02

100/100

15%

TTI (Time to Interactive)

Value20.1 s

2/100

10%

Network Requests Diagram

optoutside.rei.com

38 ms

bundle.css

8 ms

utag.sync.js

22 ms

bundle.js

36 ms

video-transparent-ratio.png

34 ms

Our browser made a total of 63 requests to load all elements on the main page. We found that 19% of them (12 requests) were addressed to the original Optoutside.rei.com, 21% (13 requests) were made to D36i2kont0saxx.cloudfront.net and 6% (4 requests) were made to S.ytimg.com. The less responsive or slowest element that took the longest time to load (469 ms) relates to the external source Facebook.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.1 MB (35%)

Content Size

3.2 MB

After Optimization

2.1 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Optoutside.rei.com main page is 3.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 1.7 MB which makes up the majority of the site volume.

HTML Optimization

-74%

Potential reduce by 22.0 kB

  • Original 29.6 kB
  • After minification 29.6 kB
  • After compression 7.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 22.0 kB or 74% of the original size.

Image Optimization

-1%

Potential reduce by 16.0 kB

  • Original 1.7 MB
  • After minification 1.7 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Opt Outside REI images are well optimized though.

JavaScript Optimization

-70%

Potential reduce by 873.4 kB

  • Original 1.3 MB
  • After minification 1.3 MB
  • After compression 379.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 873.4 kB or 70% of the original size.

CSS Optimization

-83%

Potential reduce by 202.6 kB

  • Original 244.2 kB
  • After minification 244.1 kB
  • After compression 41.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Optoutside.rei.com needs all CSS files to be minified and compressed as it can save up to 202.6 kB or 83% of the original size.

Requests Breakdown

Number of requests can be reduced by 28 (50%)

Requests Now

56

After Optimization

28

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 56 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Opt Outside REI. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 21 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

optoutside.rei.com

optoutside.rei.com

38 ms

bundle.css

bundle.css

8 ms

utag.sync.js

utag.sync.js

22 ms

bundle.js

bundle.js

36 ms

video-transparent-ratio.png

video-transparent-ratio.png

34 ms

bg-pattern.png

bg-pattern.png

17 ms

topTilesBg-phase3-desktop.jpg

topTilesBg-phase3-desktop.jpg

256 ms

conversation-video-bg-desktop.jpg

conversation-video-bg-desktop.jpg

254 ms

trails-bg-desktop.jpg

trails-bg-desktop.jpg

252 ms

trails-map-all.jpg

trails-map-all.jpg

251 ms

id

id

239 ms

utag.js

utag.js

238 ms

optoutside.json

optoutside.json

89 ms

iframe_api

iframe_api

169 ms

all.js

all.js

34 ms

Anderson_1938_Regular.woff

Anderson_1938_Regular.woff

30 ms

DINOT-Medium.woff

DINOT-Medium.woff

137 ms

DINOT.woff

DINOT.woff

225 ms

K6VEA-83LEU-K9GWC-3SYBW-9RCSJ

K6VEA-83LEU-K9GWC-3SYBW-9RCSJ

113 ms

zurRVxBshr18PoiseauO0vOSR74mGjfgq7Na8v3s_5I=

zurRVxBshr18PoiseauO0vOSR74mGjfgq7Na8v3s_5I=

140 ms

nV52LJnt4VA53O94POr-Pvvn4GacskqN2bIumq7yEaA=

nV52LJnt4VA53O94POr-Pvvn4GacskqN2bIumq7yEaA=

101 ms

ZnOiNHxx21P1CTM48WonwNdMi_ojxIvGhp3up2RlFPM=

ZnOiNHxx21P1CTM48WonwNdMi_ojxIvGhp3up2RlFPM=

105 ms

Z5RQAEYaEwmo1j10x0pFVS86rhU6ntnDp99Wyf3Rnr8=

Z5RQAEYaEwmo1j10x0pFVS86rhU6ntnDp99Wyf3Rnr8=

100 ms

oOVXc9dgrom7wSx3GEAeD2sNsJK4oGVfDT8Ny4kZjPI=

oOVXc9dgrom7wSx3GEAeD2sNsJK4oGVfDT8Ny4kZjPI=

105 ms

5LCz6sG2tGVyJPQ2RZ8Fhlfss2oglnfSS6zRGU9G4_0=

5LCz6sG2tGVyJPQ2RZ8Fhlfss2oglnfSS6zRGU9G4_0=

105 ms

HJd_XpUmHot0eCbFzZmjfXaNrjAmo-d196yI1YSEFcw=

HJd_XpUmHot0eCbFzZmjfXaNrjAmo-d196yI1YSEFcw=

101 ms

uj498Ta_DdUBvysJvfqNKtrfgdDHufdEVYwm-k8vfRk=

uj498Ta_DdUBvysJvfqNKtrfgdDHufdEVYwm-k8vfRk=

108 ms

LICZBgcRUkKQXcccBwA9h4TNfHLwGqeGrWQWr8WayHo=

LICZBgcRUkKQXcccBwA9h4TNfHLwGqeGrWQWr8WayHo=

107 ms

d2XBJW61c9v-MW3yhvjRphPHUfJOjhnBYWiPQSKviMU=

d2XBJW61c9v-MW3yhvjRphPHUfJOjhnBYWiPQSKviMU=

111 ms

dDk02q-YB_sD2AibG6nxysROiMNz4rZTjk7bgmpBZ1Y=

dDk02q-YB_sD2AibG6nxysROiMNz4rZTjk7bgmpBZ1Y=

112 ms

5wsz8OI4gwbc0bIWnrCYuv50umvOAn9MDH5oy69hc38=

5wsz8OI4gwbc0bIWnrCYuv50umvOAn9MDH5oy69hc38=

114 ms

xUdOLY3wBKOlpnnJZt4Mx3v9LcxQZb-55HrG-132dYo=

xUdOLY3wBKOlpnnJZt4Mx3v9LcxQZb-55HrG-132dYo=

111 ms

id

id

69 ms

channel.js

channel.js

63 ms

ga.js

ga.js

166 ms

njyg83w5a0.js

njyg83w5a0.js

61 ms

fbevents.js

fbevents.js

60 ms

oct.js

oct.js

164 ms

ga.js

ga.js

70 ms

activityi;src=4362844;type=wb_ho346;cat=rei_h0;ord=2970251976512.3726

activityi;src=4362844;type=wb_ho346;cat=rei_h0;ord=2970251976512.3726

54 ms

conversion_async.js

conversion_async.js

150 ms

469 ms

config.js

config.js

43 ms

www-widgetapi.js

www-widgetapi.js

139 ms

tp

tp

114 ms

s08297069270629

s08297069270629

135 ms

194 ms

xd_arbiter.php

xd_arbiter.php

99 ms

xd_arbiter.php

xd_arbiter.php

127 ms

164 ms

__utm.gif

__utm.gif

131 ms

adsct

adsct

315 ms

adsct

adsct

98 ms

dr9ttZflG1Y

dr9ttZflG1Y

64 ms

361576.gif

361576.gif

31 ms

94 ms

www-embed-player-vflfNyN_r.css

www-embed-player-vflfNyN_r.css

26 ms

www-embed-player.js

www-embed-player.js

62 ms

base.js

base.js

85 ms

fBnyGA8Aionz5086-mElmoOSPUuyQ1M9Un647_EjucU.js

fBnyGA8Aionz5086-mElmoOSPUuyQ1M9Un647_EjucU.js

35 ms

ad_status.js

ad_status.js

46 ms

2UX7WLTfW3W8TclTUvlFyQ.woff

2UX7WLTfW3W8TclTUvlFyQ.woff

52 ms

RxZJdnzeo3R5zSexge8UUT8E0i7KZn-EPnyo3HZu7kw.woff

RxZJdnzeo3R5zSexge8UUT8E0i7KZn-EPnyo3HZu7kw.woff

54 ms

Accessibility Review

optoutside.rei.com accessibility score

91

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

Best Practices

optoutside.rei.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

optoutside.rei.com SEO score

83

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Optoutside.rei.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Optoutside.rei.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

optoutside.rei.com

Open Graph data is detected on the main page of Opt Outside REI. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: