Tools & Wizards About Us
rainbowjeans.com screenshot

Report Summary

  • 21

    Performance

    Renders faster than
    39% of other websites

  • 82

    Accessibility

    Visual factors better than
    that of 52% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 90

    SEO

    Google-friendlier than
    68% of websites

rainbowjeans.com

Toronto's #1 Premium Denim Store | Over the Rainbow – Over the Rainbow

Page Load Speed

3.8 sec in total

First Response

490 ms

Resources Loaded

2.5 sec

Page Rendered

836 ms

rainbowjeans.com screenshot

About Website

Welcome to rainbowjeans.com homepage info - get ready to check Rainbow Jeans best content for Canada right away, or after learning these important things about rainbowjeans.com

An independent retailer of premium denim and fashion for women and men since 1975. Explore Citizens of Humanity, Agolde, Nudie Jeans, Mother Denim, AG Jeans and Levi's

Visit rainbowjeans.com

Key Findings

We analyzed Rainbowjeans.com page load time and found that the first response time was 490 ms and then it took 3.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

rainbowjeans.com performance score

21

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.1 s

20/100

10%

LCP (Largest Contentful Paint)

Value9.4 s

0/100

25%

SI (Speed Index)

Value7.4 s

28/100

10%

TBT (Total Blocking Time)

Value3,360 ms

2/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value19.2 s

2/100

10%

Network Requests Diagram

www.rainbowjeans.com

490 ms

css-vars-ponyfill@2

35 ms

preloads.js

46 ms

load_feature-9f951eb7d8d53973c719de211f807d63af81c644e5b9a6ae72661ac408d472f6.js

38 ms

features-1c0b396bd4d054b94abae1eb6a1bd6ba47beb35525c57a217c77a862ff06d83f.js

55 ms

Our browser made a total of 79 requests to load all elements on the main page. We found that 48% of them (38 requests) were addressed to the original Rainbowjeans.com, 14% (11 requests) were made to Cdn.shopify.com and 4% (3 requests) were made to Static.klaviyo.com. The less responsive or slowest element that took the longest time to load (704 ms) relates to the external source Gravity-software.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 336.7 kB (30%)

Content Size

1.1 MB

After Optimization

781.9 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Rainbowjeans.com main page is 1.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Javascripts take 661.0 kB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 302.1 kB

  • Original 353.0 kB
  • After minification 303.5 kB
  • After compression 50.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 49.5 kB, which is 14% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 302.1 kB or 86% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 59.6 kB
  • After minification 59.6 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Rainbow Jeans images are well optimized though.

JavaScript Optimization

-4%

Potential reduce by 24.5 kB

  • Original 661.0 kB
  • After minification 661.0 kB
  • After compression 636.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-22%

Potential reduce by 10.1 kB

  • Original 45.0 kB
  • After minification 45.0 kB
  • After compression 34.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Rainbowjeans.com needs all CSS files to be minified and compressed as it can save up to 10.1 kB or 22% of the original size.

Requests Breakdown

Number of requests can be reduced by 69 (92%)

Requests Now

75

After Optimization

6

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 75 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Rainbow Jeans. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 45 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.rainbowjeans.com

www.rainbowjeans.com

490 ms

css-vars-ponyfill@2

css-vars-ponyfill@2

35 ms

preloads.js

preloads.js

46 ms

load_feature-9f951eb7d8d53973c719de211f807d63af81c644e5b9a6ae72661ac408d472f6.js

load_feature-9f951eb7d8d53973c719de211f807d63af81c644e5b9a6ae72661ac408d472f6.js

38 ms

features-1c0b396bd4d054b94abae1eb6a1bd6ba47beb35525c57a217c77a862ff06d83f.js

features-1c0b396bd4d054b94abae1eb6a1bd6ba47beb35525c57a217c77a862ff06d83f.js

55 ms

theme.css

theme.css

58 ms

lazysizes.min.js

lazysizes.min.js

46 ms

libs.min.js

libs.min.js

84 ms

theme.js

theme.js

79 ms

custom.js

custom.js

81 ms

pac_shop25829.js

pac_shop25829.js

670 ms

klaviyo.js

klaviyo.js

55 ms

pac_shopbystore21108703.js

pac_shopbystore21108703.js

704 ms

3668fbab-9047-44d7-a1f3-0a7acf350db8.js

3668fbab-9047-44d7-a1f3-0a7acf350db8.js

39 ms

storepickup.js

storepickup.js

79 ms

pickup.js

pickup.js

86 ms

shipping.js

shipping.js

103 ms

sdk.js

sdk.js

107 ms

s3340b1d9cf54.js

s3340b1d9cf54.js

124 ms

ccf2dff1a1a65.css

ccf2dff1a1a65.css

100 ms

inbox-chat-loader.js

inbox-chat-loader.js

99 ms

shopify-perf-kit-unstable.min.js

shopify-perf-kit-unstable.min.js

74 ms

api.jquery-b0af070cfe3f5cf7c92f9e2a5da2665ee07ed2aad63bb408f8d6672f894a5996.js

api.jquery-b0af070cfe3f5cf7c92f9e2a5da2665ee07ed2aad63bb408f8d6672f894a5996.js

73 ms

fender_analytics.113876fdc67592e7cbfd.js

fender_analytics.113876fdc67592e7cbfd.js

29 ms

static.047f24ade89e4aff54a9.js

static.047f24ade89e4aff54a9.js

29 ms

runtime.7dea67c1e75d4ade908e.js

runtime.7dea67c1e75d4ade908e.js

2 ms

sharedUtils.b8fb4661ff3d238a94d7.js

sharedUtils.b8fb4661ff3d238a94d7.js

15 ms

storepickup.css

storepickup.css

23 ms

loader.min.js

loader.min.js

289 ms

trekkie.storefront.72278931d43be9cf54de64f928f82f2eef1fa047.min.js

trekkie.storefront.72278931d43be9cf54de64f928f82f2eef1fa047.min.js

55 ms

shop_events_listener-61fa9e0a912c675e178777d2b27f6cbd482f8912a6b0aa31fa3515985a8cd626.js

shop_events_listener-61fa9e0a912c675e178777d2b27f6cbd482f8912a6b0aa31fa3515985a8cd626.js

55 ms

shopify-boomerang-1.0.0.min.js

shopify-boomerang-1.0.0.min.js

53 ms

Over-The-Rainbow-_FNL_140x.png

Over-The-Rainbow-_FNL_140x.png

36 ms

50_OFF_ALL_MARKDOWNS_-_Summer_Sale_Mobile_banner-_800_x_1080_141b955d-eca9-43fb-9dcb-bae819404595_1x1.jpg

50_OFF_ALL_MARKDOWNS_-_Summer_Sale_Mobile_banner-_800_x_1080_141b955d-eca9-43fb-9dcb-bae819404595_1x1.jpg

36 ms

Neutra2Text-Book.otf

Neutra2Text-Book.otf

206 ms

Nav-_Wide_Leg_Jeans_1x1.jpg

Nav-_Wide_Leg_Jeans_1x1.jpg

24 ms

Nav-Hiroshi_Katojpg_1x1.jpg

Nav-Hiroshi_Katojpg_1x1.jpg

244 ms

Nav-_Shorts_Skirts_1x1.jpg

Nav-_Shorts_Skirts_1x1.jpg

117 ms

Nav-Tees_Polo_1x1.jpg

Nav-Tees_Polo_1x1.jpg

114 ms

Nav-Boy_Smells_1x1.jpg

Nav-Boy_Smells_1x1.jpg

23 ms

Nav-_Corpus_1x1.jpg

Nav-_Corpus_1x1.jpg

118 ms

sprite-icon-a2763f0c.svg

sprite-icon-a2763f0c.svg

133 ms

50__OFF_ALL_MARKDOWNS_-_Summer_Sale_Hero_banner-_2880_x_1280_1x1.jpg

50__OFF_ALL_MARKDOWNS_-_Summer_Sale_Hero_banner-_2880_x_1280_1x1.jpg

129 ms

W-Jeans_-Option_2_1x1.jpg

W-Jeans_-Option_2_1x1.jpg

56 ms

W-Shirts-Option_1_1x1.jpg

W-Shirts-Option_1_1x1.jpg

57 ms

1120_x_1200_1x1.jpg

1120_x_1200_1x1.jpg

56 ms

M-Jeans_-Option_1_1x1.jpg

M-Jeans_-Option_1_1x1.jpg

55 ms

M-Shirts-Option_1_1x1.jpg

M-Shirts-Option_1_1x1.jpg

59 ms

1120_x_1200_px_1x1.jpg

1120_x_1200_px_1x1.jpg

57 ms

1200_X_1200_1x1.jpg

1200_X_1200_1x1.jpg

59 ms

1201_X_1200_1x1.jpg

1201_X_1200_1x1.jpg

57 ms

Snapinsta.app_445529057_1144030210078263_4852581114602850300_n_1080_1x1.jpg

Snapinsta.app_445529057_1144030210078263_4852581114602850300_n_1080_1x1.jpg

124 ms

JK2featuredimage_1x1.jpg

JK2featuredimage_1x1.jpg

125 ms

CRAG1391_1x1.jpg

CRAG1391_1x1.jpg

126 ms

OTR_x_519_Poster_Draft_2_1x1.png.jpg

OTR_x_519_Poster_Draft_2_1x1.png.jpg

127 ms

50__OFF_ALL_MARKDOWNS_-_Summer_Sale_Hero_banner-_2880_x_1280_1800x.jpg

50__OFF_ALL_MARKDOWNS_-_Summer_Sale_Hero_banner-_2880_x_1280_1800x.jpg

149 ms

theme.css

theme.css

81 ms

storepickup.css

storepickup.css

166 ms

ccf2dff1a1a65.css

ccf2dff1a1a65.css

195 ms

script-tag.js

script-tag.js

442 ms

shopify_rolling_bootstrap_v2.js

shopify_rolling_bootstrap_v2.js

468 ms

storepickup.js

storepickup.js

469 ms

redirect-app.js

redirect-app.js

468 ms

tabs-by-station.js

tabs-by-station.js

553 ms

embed.js

embed.js

554 ms

swym-shopify.js

swym-shopify.js

467 ms

returngo.min.js

returngo.min.js

552 ms

shopify.js

shopify.js

432 ms

covet-pics-widget-inject.js

covet-pics-widget-inject.js

470 ms

pixelpop.js

pixelpop.js

439 ms

iagree

iagree

473 ms

shopify.widget.js

shopify.widget.js

465 ms

pixel-collector.js

pixel-collector.js

550 ms

roundtrip.js

roundtrip.js

167 ms

covet-pics-widget.js

covet-pics-widget.js

100 ms

tingle.min.css

tingle.min.css

173 ms

tingle.min.js

tingle.min.js

219 ms

seamless.auto-polyfill.min.js

seamless.auto-polyfill.min.js

76 ms

instances

instances

122 ms

Accessibility Review

rainbowjeans.com accessibility score

82

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

rainbowjeans.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

rainbowjeans.com SEO score

90

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Rainbowjeans.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Rainbowjeans.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

rainbowjeans.com

Open Graph data is detected on the main page of Rainbow Jeans. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: