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rapidfire.com screenshot

Report Summary

  • 21

    Performance

    Renders faster than
    39% of other websites

  • 87

    Accessibility

    Visual factors better than
    that of 66% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 77

    SEO

    Google-friendlier than
    36% of websites

rapidfire.com

RapidFire | In-Game Advertising Company & Video Game Ad Network

Page Load Speed

2.1 sec in total

First Response

94 ms

Resources Loaded

1.5 sec

Page Rendered

503 ms

rapidfire.com screenshot

About Website

Visit rapidfire.com now to see the best up-to-date Rapid Fire content for United States and also check out these interesting facts you probably never knew about rapidfire.com

RapidFire is the #1 in-game advertising network, allowing brands and media buyers to advertise inside of Console and PC video games. Request our media kit!

Visit rapidfire.com

Key Findings

We analyzed Rapidfire.com page load time and found that the first response time was 94 ms and then it took 2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

rapidfire.com performance score

21

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.0 s

50/100

10%

LCP (Largest Contentful Paint)

Value15.4 s

0/100

25%

SI (Speed Index)

Value40.6 s

0/100

10%

TBT (Total Blocking Time)

Value2,630 ms

4/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value46.3 s

0/100

10%

Network Requests Diagram

rapidfire.com

94 ms

www.rapidfire.com

88 ms

theme.min.css

17 ms

custom-frontend-lite.min.css

20 ms

general.min.css

30 ms

Our browser made a total of 133 requests to load all elements on the main page. We found that 99% of them (132 requests) were addressed to the original Rapidfire.com, 1% (1 request) were made to Static.zdassets.com. The less responsive or slowest element that took the longest time to load (424 ms) belongs to the original domain Rapidfire.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 763.6 kB (6%)

Content Size

11.9 MB

After Optimization

11.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Rapidfire.com main page is 11.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 10.9 MB which makes up the majority of the site volume.

HTML Optimization

-88%

Potential reduce by 277.3 kB

  • Original 316.0 kB
  • After minification 304.2 kB
  • After compression 38.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 277.3 kB or 88% of the original size.

Image Optimization

-3%

Potential reduce by 364.5 kB

  • Original 10.9 MB
  • After minification 10.6 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Rapid Fire images are well optimized though.

JavaScript Optimization

-13%

Potential reduce by 65.4 kB

  • Original 486.6 kB
  • After minification 486.6 kB
  • After compression 421.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 65.4 kB or 13% of the original size.

CSS Optimization

-28%

Potential reduce by 56.4 kB

  • Original 203.9 kB
  • After minification 202.6 kB
  • After compression 147.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Rapidfire.com needs all CSS files to be minified and compressed as it can save up to 56.4 kB or 28% of the original size.

Requests Breakdown

Number of requests can be reduced by 75 (63%)

Requests Now

120

After Optimization

45

  • Images
  • JavaScript
  • CSS

The browser has sent 120 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Rapid Fire. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 35 to 1 for JavaScripts and from 42 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

rapidfire.com

rapidfire.com

94 ms

www.rapidfire.com

www.rapidfire.com

88 ms

theme.min.css

theme.min.css

17 ms

custom-frontend-lite.min.css

custom-frontend-lite.min.css

20 ms

general.min.css

general.min.css

30 ms

eael-9030.css

eael-9030.css

33 ms

eael-762.css

eael-762.css

32 ms

prettyPhoto.css

prettyPhoto.css

29 ms

wp-video-lightbox.css

wp-video-lightbox.css

28 ms

bdt-uikit.css

bdt-uikit.css

34 ms

prime-slider-site.css

prime-slider-site.css

42 ms

frontend.css

frontend.css

40 ms

preloader-plus.min.css

preloader-plus.min.css

40 ms

style.min.css

style.min.css

44 ms

header-footer.min.css

header-footer.min.css

42 ms

post-4.css

post-4.css

40 ms

post-2294.css

post-2294.css

46 ms

post-2313.css

post-2313.css

47 ms

elementor-icons.min.css

elementor-icons.min.css

48 ms

swiper.min.css

swiper.min.css

47 ms

custom-pro-frontend-lite.min.css

custom-pro-frontend-lite.min.css

47 ms

she-header-style.css

she-header-style.css

48 ms

global.css

global.css

53 ms

post-10.css

post-10.css

49 ms

post-9030.css

post-9030.css

58 ms

post-2009.css

post-2009.css

55 ms

post-762.css

post-762.css

54 ms

ecs-style.css

ecs-style.css

100 ms

post-513.css

post-513.css

62 ms

fontawesome.min.css

fontawesome.min.css

58 ms

regular.min.css

regular.min.css

63 ms

solid.min.css

solid.min.css

64 ms

brands.min.css

brands.min.css

63 ms

twitter_x.css

twitter_x.css

64 ms

jquery.min.js

jquery.min.js

66 ms

jquery-migrate.min.js

jquery-migrate.min.js

65 ms

jquery.prettyPhoto.js

jquery.prettyPhoto.js

66 ms

snippet.js

snippet.js

78 ms

custom-pro-widget-nav-menu.min.css

custom-pro-widget-nav-menu.min.css

59 ms

widget-theme-elements.min.css

widget-theme-elements.min.css

60 ms

widget-carousel.min.css

widget-carousel.min.css

55 ms

widget-posts.min.css

widget-posts.min.css

49 ms

custom-widget-icon-list.min.css

custom-widget-icon-list.min.css

50 ms

all.min.css

all.min.css

47 ms

v4-shims.min.css

v4-shims.min.css

424 ms

post-9759.css

post-9759.css

43 ms

animations.min.css

animations.min.css

44 ms

rs6.css

rs6.css

42 ms

video-lightbox.js

video-lightbox.js

41 ms

preloader-plus.min.js

preloader-plus.min.js

39 ms

she-header.js

she-header.js

40 ms

ecs_ajax_pagination.js

ecs_ajax_pagination.js

41 ms

ecs.js

ecs.js

42 ms

general.min.js

general.min.js

38 ms

eael-9030.js

eael-9030.js

35 ms

eael-762.js

eael-762.js

37 ms

rbtools.min.js

rbtools.min.js

37 ms

rs6.min.js

rs6.min.js

39 ms

hello-frontend.min.js

hello-frontend.min.js

39 ms

jquery.smartmenus.min.js

jquery.smartmenus.min.js

33 ms

v4-shims.min.js

v4-shims.min.js

33 ms

imagesloaded.min.js

imagesloaded.min.js

31 ms

make-column-clickable.js

make-column-clickable.js

31 ms

frontend.js

frontend.js

27 ms

bdt-uikit.min.js

bdt-uikit.min.js

29 ms

webpack.runtime.min.js

webpack.runtime.min.js

25 ms

frontend-modules.min.js

frontend-modules.min.js

28 ms

waypoints.min.js

waypoints.min.js

25 ms

core.min.js

core.min.js

26 ms

frontend.min.js

frontend.min.js

28 ms

prime-slider-site.min.js

prime-slider-site.min.js

25 ms

webpack-pro.runtime.min.js

webpack-pro.runtime.min.js

26 ms

wp-polyfill-inert.min.js

wp-polyfill-inert.min.js

27 ms

regenerator-runtime.min.js

regenerator-runtime.min.js

26 ms

wp-polyfill.min.js

wp-polyfill.min.js

26 ms

hooks.min.js

hooks.min.js

25 ms

i18n.min.js

i18n.min.js

25 ms

frontend.min.js

frontend.min.js

310 ms

elements-handlers.min.js

elements-handlers.min.js

23 ms

rapidfire-logo-white4.png

rapidfire-logo-white4.png

77 ms

cropped-rapidfire-logo-white4-1.png

cropped-rapidfire-logo-white4-1.png

75 ms

Group-648.png

Group-648.png

76 ms

redbull-xfighters-in-game-advertising-campaign-1.jpg

redbull-xfighters-in-game-advertising-campaign-1.jpg

81 ms

avicii-true-in-game-advertising-campaign-24.jpg

avicii-true-in-game-advertising-campaign-24.jpg

79 ms

transformers-4-in-game-advertising-campaign-10.jpg

transformers-4-in-game-advertising-campaign-10.jpg

180 ms

hasbro-nerf-modulus-in-game-advertising-3-2.jpg

hasbro-nerf-modulus-in-game-advertising-3-2.jpg

84 ms

wiz-khalifa-aeg-presents-in-game-advertising-campaign-61.jpg

wiz-khalifa-aeg-presents-in-game-advertising-campaign-61.jpg

174 ms

esso-mclarenhonda-in-game-advertising-campaign-1-1.jpg

esso-mclarenhonda-in-game-advertising-campaign-1-1.jpg

93 ms

dummy.png

dummy.png

82 ms

4135992.png

4135992.png

85 ms

playstation_cecece-1.png

playstation_cecece-1.png

86 ms

Xbox-Logo-CECECE.png

Xbox-Logo-CECECE.png

87 ms

Steam-Logo-CECECE-1.png

Steam-Logo-CECECE-1.png

88 ms

rapidfire-flame-FFFFFF-2.gif

rapidfire-flame-FFFFFF-2.gif

104 ms

BG.png

BG.png

94 ms

Clock-1.svg

Clock-1.svg

95 ms

Bucks.svg

Bucks.svg

98 ms

target.svg

target.svg

100 ms

Check.svg

Check.svg

102 ms

Rectangle-168-8.png

Rectangle-168-8.png

105 ms

dynamic-in-game-advertising-example-6-McDonalds-1024x576.jpg

dynamic-in-game-advertising-example-6-McDonalds-1024x576.jpg

107 ms

static-in-game-advertising-example-1600x900-1-1024x576.jpg

static-in-game-advertising-example-1600x900-1-1024x576.jpg

107 ms

advergaming-chuck-e-cheese-example-23-1024x576.png

advergaming-chuck-e-cheese-example-23-1024x576.png

176 ms

Group-511.png

Group-511.png

108 ms

paramountplus-logo.png

paramountplus-logo.png

109 ms

Old_Spice_logo.png

Old_Spice_logo.png

109 ms

esso-logo2.png

esso-logo2.png

110 ms

disney-logo.png

disney-logo.png

167 ms

RedBull-logo1.png

RedBull-logo1.png

171 ms

dell-logo2.png

dell-logo2.png

176 ms

Amazon_logo-square.png

Amazon_logo-square.png

179 ms

Group-483.png

Group-483.png

179 ms

us-airforce-logo-blue2.png

us-airforce-logo-blue2.png

182 ms

fa-solid-900.woff

fa-solid-900.woff

180 ms

fa-regular-400.woff

fa-regular-400.woff

110 ms

Graphie-Regular.ttf

Graphie-Regular.ttf

111 ms

Graphie-Light.ttf

Graphie-Light.ttf

110 ms

Graphie-ExtraLight.ttf

Graphie-ExtraLight.ttf

204 ms

Graphie-Bold.ttf

Graphie-Bold.ttf

106 ms

Graphie-ExtraBold.ttf

Graphie-ExtraBold.ttf

105 ms

fa-brands-400.woff

fa-brands-400.woff

199 ms

twitter_x.woff

twitter_x.woff

195 ms

t-mobile-logo-3.png

t-mobile-logo-3.png

101 ms

mcdonalds-logo2.png

mcdonalds-logo2.png

101 ms

rapidfire-office-1366x400-red2.jpg

rapidfire-office-1366x400-red2.jpg

102 ms

ProximaNova-Regular.ttf

ProximaNova-Regular.ttf

101 ms

eicons.woff

eicons.woff

188 ms

Twitter-X-White-Logo-58.png

Twitter-X-White-Logo-58.png

93 ms

icons8-facebook-60.png

icons8-facebook-60.png

91 ms

2639840_instagram_icon.png

2639840_instagram_icon.png

179 ms

white-with-subtext2.png

white-with-subtext2.png

90 ms

RapidFire-Preloader-1.gif

RapidFire-Preloader-1.gif

89 ms

play-icon.png

play-icon.png

88 ms

Accessibility Review

rapidfire.com accessibility score

87

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

rapidfire.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

rapidfire.com SEO score

77

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Rapidfire.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Rapidfire.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

rapidfire.com

Open Graph description is not detected on the main page of Rapid Fire. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: