Analyze RapidSMS - Hybrid Messaging - Home

RapidSMS Blog - Insights to a Successful SMS campaign

Page load speed analysis

  • 12/100

    Poor result
  • 3

    Successful tests
  • 5

    Failed tests
  • First response

    170 ms

  • Resources loaded

    1.2 sec

  • Page rendered

    461 ms

  • Total page load time

    1.8 sec

Welcome to homepage info - get ready to check RapidSMS best content for India right away, or after learning these important things about

We analyzed page load time and found that the first response time was 170 ms and then it took 1.6 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 25% of websites can load faster. This domain responded with an error, which can significantly jeopardize rating and web reputation

Page optimization

  • HTML 66.2 kB
    Images 29.1 kB
    Javascripts 737.9 kB
    CSS 206.4 kB

    In fact, the total size of main page is 1.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Javascripts take 737.9 kB which makes up the majority of the site volume.

    • Original 66.2 kB
    • After minification 64.4 kB
    • After compression 11.7 kB

    HTML optimization

    HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 54.5 kB or 82% of the original size.

    • Original 29.1 kB
    • After optimization 28.1 kB

    Image optimization

    Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. RapidSMS images are well optimized though.

    • Original 737.9 kB
    • After minification 698.0 kB
    • After compression 216.2 kB

    JavaScript optimization

    It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 521.7 kB or 71% of the original size.

    • Original 206.4 kB
    • After minification 199.1 kB
    • After compression 31.6 kB

    CSS optimization

    CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. needs all CSS files to be minified and compressed as it can save up to 174.8 kB or 85% of the original size.

Network requests diagram

  • analytics.js
  • sites.css
  • fancybox.css
  • social-icons.css
  • main_style.css
  • css
  • css
  • jquery.min.js
  • main.js
  • commerce-core.js
  • main-commerce-browse.js
  • ftl.js
  • stl.js
  • plugins.js
  • custom.js
  • collect
  • collect
  • ga-audiences
  • 548325092.gif
  • 4907859.png
  • scroll.png
  • 1942189.jpg
  • 6414581_orig.gif
  • 2511017_orig.gif
  • 3774924.jpg
  • 3592339_orig.gif
  • 5170642_orig.gif
  • 1297275_orig.gif
  • 956359_orig.gif
  • 1394372.png
  • 1415892_orig.png
  • 6907025_orig.jpg
  • sp.js
  • ga.js
  • quant.js
  • do7-0avPC2vxor6SN2THGA.ttf
  • ZKwULyCG95tk6mOqHQfRBC3USBnSvpkopQaUR-2r7iU.ttf
  • cbAbzEjxTdN5KKmS-gA0tS3USBnSvpkopQaUR-2r7iU.ttf
  • WmVKXVcOuffP_qmCpFuyzS3USBnSvpkopQaUR-2r7iU.ttf
  • u-WUoqrET9fUeobQW7jkRaCWcynf_cDxXwCLxiixG1c.ttf
  • DXI1ORHCpsQm3Vp6mXoaTdqQynqKV_9Plp7mupa0S4g.ttf
  • k3k702ZOKiLJc3WVjuplzNqQynqKV_9Plp7mupa0S4g.ttf
  • wsocial.woff
  • __utm.gif
  • pixel;r=1480762584;a=p-0dYLvhSGGqUWo;labels=l5%2Cu58496677.u58496677s967402128437591479;fpan=1;fpa=P0-30239106-1458476467942;ns=0;ce=1;cm=;je=0;sr=1024x768x32;enc=n;dst=0;et=1458476467941;tzo=-180;ref=;;ogl=site_name.RapidSMS%20-%20SMS%20Messaging%2Ctitle.RapidSMS%20-%20SMS%20Messaging%2Cdescription.RapidSMS%20Blog%20-%20Insights%20to%20successful%20SMS%20campaign%2Cimage.http%3A%2F%2Fwww%252Erapidsms%252Enet%2Fuploads%2F5%2F8%2F4%2F9%2F58496677%2F1942189%252Ejpg%3F158%2Cimage.http%3A%2F%2Fwww%252Erapidsms%252Enet%2Fuploads%2F5%2F8%2F4%2F9%2F58496677%2F6414581_orig%252Egif%2Cimage.http%3A%2F%2Fwww%252Erapidsms%252Enet%2Fuploads%2F5%2F8%2F4%2F9%2F58496677%2F2511017_orig%252Egif%2Cimage.http%3A%2F%2Fwww%252Erapidsms%252Enet%2Fuploads%2F5%2F8%2F4%2F9%2F58496677%2F3774924%252Ejpg%3F156%2Cimage.http%3A%2F%2Fwww%252Erapidsms%252Enet%2Fuploads%2F5%2F8%2F4%2F9%2F58496677%2F3592339_orig%252Egif%2Cimage.http%3A%2F%2Fwww%252Erapidsms%252Enet%2Fuploads%2F5%2F8%2F4%2F9%2F58496677%2F5170642_orig%252Egif%2Cimage.http%3A%2F%2Fwww%252Erapidsms%252Enet%2Fuploads%2F5%2F8%2F4%2F9%2F58496677%2F1297275_orig%252Egif%2Cimage.http%3A%2F%2Fwww%252Erapidsms%252Enet%2Fuploads%2F5%2F8%2F4%2F9%2F58496677%2F956359_orig%252Egif%2Cimage.http%3A%2F%2Fwww%252Erapidsms%252Enet%2Fuploads%2F5%2F8%2F4%2F9%2F58496677%2F1394372%252Epng%2Cimage.http%3A%2F%2Fwww%252Erapidsms%252Enet%2Fuploads%2F5%2F8%2F4%2F9%2F58496677%2F1415892_orig%252Epng%2Curl.http%3A%2F%2Fwww%252Erapidsms%252Enet%2F
  • widget_v2.135.js

Our browser made a total of 48 requests to load all elements on the main page. We found that 38% of them (18 requests) were addressed to the original, 17% (8 requests) were made to and 15% (7 requests) were made to The less responsive or slowest element that took the longest time to load (556 ms) belongs to the original domain

Additional info on


The browser has sent 35 CSS, Javascripts, AJAX and image requests in order to completely render the main page of RapidSMS. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 13 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.









Possible request optimization











Poor result


As for redirects, our browser was forwarded to before it reached this domain.

IP address uses IP address which is currently shared with 4 other domains. The more sites share the same IP address, the higher the host server’s workload is. It is strongly recommended that the host server should be changed or the hosting provider should be requested to give a different (separate) IP address for this domain.

Poor result

IP Trace

DNS records

Type Host Target/ip TTL Other
A 295
NS 86400
NS 86400

3600 Mname:
Serial: 2038351382
Refresh: 10000
Retry: 2400
Expire: 604800
Minimum-ttl: 3600
MX 300 Pri: 0

Language and encoding

Normal result


EN en language flag


N/A  language flag





Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

HTTPS certificate

SSL Certificate has no SSL certificate. Web browsing can be safer with HTTPS connection, so we suggest that it should be obtained for this site.

Normal result

Visitor World Map

Country of origin for 76.5% of all visits is India. It lies approximately 8250 miles away from the server location (United States) and such a long distance can negatively affect website speed, as it takes some time for data to travel back and forth between those places. That’s why one of the best ways to speed up page load time for the majority of users is moving the server to India or just closer to the user base.

Poor result

Good result

Social Sharing Optimization

Open Graph data is detected on the main page of RapidSMS. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook:

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