Tools & Wizards About Us
rareview.com screenshot

Report Summary

  • 36

    Performance

    Renders faster than
    56% of other websites

  • 98

    Accessibility

    Visual factors better than
    that of 94% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 92

    SEO

    Google-friendlier than
    75% of websites

rareview.com

Rareview® — Full-Service Advertising Agency Awarded for Excellence

Page Load Speed

11.2 sec in total

First Response

4.1 sec

Resources Loaded

5.1 sec

Page Rendered

2.1 sec

rareview.com screenshot

About Website

Welcome to rareview.com homepage info - get ready to check Rareview best content for United States right away, or after learning these important things about rareview.com

Our craft is full-stack creative — design, development, marketing, and media. For 20 years we’ve helped companies grow their business online. Rareview, a digital design and marketing agency located in...

Visit rareview.com

Key Findings

We analyzed Rareview.com page load time and found that the first response time was 4.1 sec and then it took 7.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

rareview.com performance score

36

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value1.9 s

88/100

10%

LCP (Largest Contentful Paint)

Value8.6 s

1/100

25%

SI (Speed Index)

Value5.9 s

48/100

10%

TBT (Total Blocking Time)

Value1,540 ms

13/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value9.1 s

33/100

10%

Network Requests Diagram

rareview.com

4054 ms

wp-emoji-release.min.js

86 ms

222 ms

jquery.js

123 ms

jquery-migrate.min.js

90 ms

Our browser made a total of 48 requests to load all elements on the main page. We found that 67% of them (32 requests) were addressed to the original Rareview.com, 6% (3 requests) were made to Google-analytics.com and 6% (3 requests) were made to Platform.twitter.com. The less responsive or slowest element that took the longest time to load (4.1 sec) belongs to the original domain Rareview.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 179.1 kB (3%)

Content Size

5.5 MB

After Optimization

5.3 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Rareview.com main page is 5.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 5.2 MB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 44.7 kB

  • Original 57.5 kB
  • After minification 54.0 kB
  • After compression 12.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 44.7 kB or 78% of the original size.

Image Optimization

-0%

Potential reduce by 1.5 kB

  • Original 5.2 MB
  • After minification 5.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Rareview images are well optimized though.

JavaScript Optimization

-66%

Potential reduce by 129.8 kB

  • Original 198.2 kB
  • After minification 198.1 kB
  • After compression 68.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 129.8 kB or 66% of the original size.

CSS Optimization

-84%

Potential reduce by 3.1 kB

  • Original 3.7 kB
  • After minification 2.4 kB
  • After compression 577 B

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Rareview.com needs all CSS files to be minified and compressed as it can save up to 3.1 kB or 84% of the original size.

Requests Breakdown

Number of requests can be reduced by 12 (26%)

Requests Now

47

After Optimization

35

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 47 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Rareview. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 13 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

rareview.com

rareview.com

4054 ms

wp-emoji-release.min.js

wp-emoji-release.min.js

86 ms

222 ms

jquery.js

jquery.js

123 ms

jquery-migrate.min.js

jquery-migrate.min.js

90 ms

232 ms

awwwards.css

awwwards.css

114 ms

platform.js

platform.js

1095 ms

js

js

56 ms

214 ms

ssba.min.js

ssba.min.js

125 ms

style.css

style.css

36 ms

analytics.js

analytics.js

49 ms

rareview-logo-black.svg

rareview-logo-black.svg

69 ms

rareview-logo-pin.svg

rareview-logo-pin.svg

293 ms

fwa-award.svg

fwa-award.svg

67 ms

webby-award.svg

webby-award.svg

66 ms

sdk.js

sdk.js

64 ms

Swell.jpg

Swell.jpg

367 ms

CarHagg-iPad.jpg

CarHagg-iPad.jpg

343 ms

Disqus.jpg

Disqus.jpg

472 ms

Oracle.jpg

Oracle.jpg

523 ms

staffmeup.jpg

staffmeup.jpg

380 ms

contentwriters.jpg

contentwriters.jpg

450 ms

personify.jpg

personify.jpg

460 ms

Projecturf.jpg

Projecturf.jpg

455 ms

givebug.jpg

givebug.jpg

429 ms

usability-600x600.jpg

usability-600x600.jpg

476 ms

executors-600x600.jpg

executors-600x600.jpg

493 ms

Experiential-Mockup-600x600.jpg

Experiential-Mockup-600x600.jpg

495 ms

Below-the-fold-600x600.jpg

Below-the-fold-600x600.jpg

494 ms

widgets.js

widgets.js

241 ms

collect

collect

234 ms

rv_light-webfont.svg

rv_light-webfont.svg

463 ms

rv-webfont.svg

rv-webfont.svg

464 ms

rareview-website.woff

rareview-website.woff

514 ms

rv_bold-webfont.svg

rv_bold-webfont.svg

513 ms

76 ms

awwwards_nominee_green_right.png

awwwards_nominee_green_right.png

300 ms

collect

collect

33 ms

xd_arbiter.php

xd_arbiter.php

53 ms

xd_arbiter.php

xd_arbiter.php

82 ms

button.831500944bc3eb7ea5276ccdc3f71d2e.js

button.831500944bc3eb7ea5276ccdc3f71d2e.js

143 ms

like.php

like.php

65 ms

vpc6VNjRPXV.js

vpc6VNjRPXV.js

74 ms

LVx-xkvaJ0b.png

LVx-xkvaJ0b.png

74 ms

follow_button.6a78875565a912489e9aef879c881358.en.html

follow_button.6a78875565a912489e9aef879c881358.en.html

54 ms

jot

jot

79 ms

Accessibility Review

rareview.com accessibility score

98

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

rareview.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

rareview.com SEO score

92

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Rareview.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Rareview.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

rareview.com

Open Graph data is detected on the main page of Rareview. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: