Tools & Wizards About Us
rawessentials.co.nz screenshot

Report Summary

  • 30

    Performance

    Renders faster than
    50% of other websites

  • 86

    Accessibility

    Visual factors better than
    that of 61% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 82

    SEO

    Google-friendlier than
    44% of websites

rawessentials.co.nz

NZ's Raw Pet Food Experts - Wildly Good Nutrition | Raw Essentials

Page Load Speed

10.2 sec in total

First Response

398 ms

Resources Loaded

7.8 sec

Page Rendered

2 sec

rawessentials.co.nz screenshot

About Website

Click here to check amazing Raw Essentials content for New Zealand. Otherwise, check out these important facts you probably never knew about rawessentials.co.nz

Raw Essentials is the leading source of high-quality, free-range raw pet food and nutrition advice for your pet, online! We supply 100% natural raw…

Visit rawessentials.co.nz

Key Findings

We analyzed Rawessentials.co.nz page load time and found that the first response time was 398 ms and then it took 9.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

rawessentials.co.nz performance score

30

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.8 s

11/100

10%

LCP (Largest Contentful Paint)

Value10.4 s

0/100

25%

SI (Speed Index)

Value9.0 s

14/100

10%

TBT (Total Blocking Time)

Value760 ms

39/100

30%

CLS (Cumulative Layout Shift)

Value0.007

100/100

15%

TTI (Time to Interactive)

Value15.9 s

6/100

10%

Network Requests Diagram

rawessentials.co.nz

398 ms

rawessentials.co.nz

795 ms

www.rawessentials.co.nz

1505 ms

fs.js

28 ms

font-awesome.min.css

45 ms

Our browser made a total of 62 requests to load all elements on the main page. We found that 52% of them (32 requests) were addressed to the original Rawessentials.co.nz, 10% (6 requests) were made to Scontent-fra5-2.cdninstagram.com and 6% (4 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (3.7 sec) relates to the external source Scontent-fra5-2.cdninstagram.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 833.3 kB (12%)

Content Size

7.1 MB

After Optimization

6.3 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Rawessentials.co.nz main page is 7.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 6.5 MB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 300.4 kB

  • Original 362.4 kB
  • After minification 347.7 kB
  • After compression 62.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 300.4 kB or 83% of the original size.

Image Optimization

-8%

Potential reduce by 522.0 kB

  • Original 6.5 MB
  • After minification 6.0 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Raw Essentials images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 1.3 kB

  • Original 182.5 kB
  • After minification 182.5 kB
  • After compression 181.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-13%

Potential reduce by 9.6 kB

  • Original 76.4 kB
  • After minification 76.4 kB
  • After compression 66.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Rawessentials.co.nz needs all CSS files to be minified and compressed as it can save up to 9.6 kB or 13% of the original size.

Requests Breakdown

Number of requests can be reduced by 35 (61%)

Requests Now

57

After Optimization

22

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 57 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Raw Essentials. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 16 to 1 for JavaScripts and from 11 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

rawessentials.co.nz

rawessentials.co.nz

398 ms

rawessentials.co.nz

rawessentials.co.nz

795 ms

www.rawessentials.co.nz

www.rawessentials.co.nz

1505 ms

fs.js

fs.js

28 ms

font-awesome.min.css

font-awesome.min.css

45 ms

slick.css

slick.css

205 ms

slick-theme.css

slick-theme.css

401 ms

bulma-extensions.min.css

bulma-extensions.min.css

795 ms

bulma-calendar.min.css

bulma-calendar.min.css

594 ms

load5.css

load5.css

321 ms

main.css

main.css

804 ms

home.css

home.css

597 ms

about.css

about.css

596 ms

lightwidget.js

lightwidget.js

58 ms

jquery-3.4.1.min.js

jquery-3.4.1.min.js

601 ms

masonry.pkgd.min.js

masonry.pkgd.min.js

789 ms

featherlight.min.js

featherlight.min.js

791 ms

background-check-min.js

background-check-min.js

792 ms

slick.min.js

slick.min.js

814 ms

addycomplete-min.js

addycomplete-min.js

1008 ms

main.js

main.js

1009 ms

css

css

30 ms

css

css

58 ms

gtm.js

gtm.js

68 ms

fbevents.js

fbevents.js

90 ms

analytics.js

analytics.js

88 ms

raw-home-page-banners-labpup.png

raw-home-page-banners-labpup.png

837 ms

home-logo-horiz-png@2x.png

home-logo-horiz-png@2x.png

248 ms

home-icon-1@2x.png

home-icon-1@2x.png

248 ms

home-account-icon@2x.png

home-account-icon@2x.png

247 ms

home-icon@2x.png

home-icon@2x.png

311 ms

Species-Appropriate-Nutrition.png

Species-Appropriate-Nutrition.png

706 ms

Nothing-Added.png

Nothing-Added.png

834 ms

Personal-Advice.png

Personal-Advice.png

640 ms

Raw-Benefits.png

Raw-Benefits.png

639 ms

RAW-STORIES-18-1.jpg

RAW-STORIES-18-1.jpg

703 ms

RAW-STORIES-1-1.jpg

RAW-STORIES-1-1.jpg

1034 ms

269881260_444582443780960_8214543412923568303_n-1-1.jpg

269881260_444582443780960_8214543412923568303_n-1-1.jpg

1035 ms

landscape-flipped.jpg

landscape-flipped.jpg

1274 ms

Ear-Up-Dog.png

Ear-Up-Dog.png

1279 ms

TradeGothic-Bold.woff

TradeGothic-Bold.woff

1014 ms

KFOmCnqEu92Fr1Mu4mxP.ttf

KFOmCnqEu92Fr1Mu4mxP.ttf

120 ms

31ef847fdbf45e4a850e382d49fb8cdc.html

31ef847fdbf45e4a850e382d49fb8cdc.html

487 ms

js

js

62 ms

ecommerce.js

ecommerce.js

30 ms

ec.js

ec.js

38 ms

collect

collect

83 ms

collect

collect

95 ms

ga-audiences

ga-audiences

34 ms

446555786_1479742882917838_6199028571759836700_n.jpg

446555786_1479742882917838_6199028571759836700_n.jpg

1928 ms

446254059_1454222508521954_5875049259834210288_n.jpg

446254059_1454222508521954_5875049259834210288_n.jpg

748 ms

445433195_995566965514867_542100314472653631_n.jpg

445433195_995566965514867_542100314472653631_n.jpg

683 ms

445538750_426228706868733_7330668289897217794_n.jpg

445538750_426228706868733_7330668289897217794_n.jpg

1823 ms

441217919_939916117868887_8462010003727374011_n.jpg

441217919_939916117868887_8462010003727374011_n.jpg

1913 ms

441019755_1123077698960188_8057507563699188425_n.jpg

441019755_1123077698960188_8057507563699188425_n.jpg

1391 ms

445482923_1407468123467551_5812293038665952158_n.jpg

445482923_1407468123467551_5812293038665952158_n.jpg

1219 ms

446121100_1186050875901843_1263181635720475146_n.jpg

446121100_1186050875901843_1263181635720475146_n.jpg

2514 ms

446081178_1179466809896424_3755680225401878314_n.jpg

446081178_1179466809896424_3755680225401878314_n.jpg

3680 ms

443228292_984805616541151_5976761675959401987_n.jpg

443228292_984805616541151_5976761675959401987_n.jpg

2646 ms

442447223_346321501793795_8527516084104448723_n.jpg

442447223_346321501793795_8527516084104448723_n.jpg

2737 ms

442062715_1856493181480382_6392360533131890930_n.jpg

442062715_1856493181480382_6392360533131890930_n.jpg

3263 ms

xxcgitgo

xxcgitgo

24 ms

Accessibility Review

rawessentials.co.nz accessibility score

86

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Form elements do not have associated labels

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

rawessentials.co.nz best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

rawessentials.co.nz SEO score

82

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Rawessentials.co.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Rawessentials.co.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

rawessentials.co.nz

Open Graph data is detected on the main page of Raw Essentials. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: