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reachlocal.co.nz screenshot

Report Summary

  • 18

    Performance

    Renders faster than
    34% of other websites

  • 84

    Accessibility

    Visual factors better than
    that of 56% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 84

    SEO

    Google-friendlier than
    52% of websites

reachlocal.co.nz

Your Trusted Digital Marketing Agency in New Zealand

Page Load Speed

5.6 sec in total

First Response

1.6 sec

Resources Loaded

2.9 sec

Page Rendered

1 sec

reachlocal.co.nz screenshot

About Website

Visit reachlocal.co.nz now to see the best up-to-date Reachlocal content for New Zealand and also check out these interesting facts you probably never knew about reachlocal.co.nz

LocaliQ helps businesses across New Zealand build their brand, generate quality leads and drive conversions. Contact us today to see how we can grow your brand.

Visit reachlocal.co.nz

Key Findings

We analyzed Reachlocal.co.nz page load time and found that the first response time was 1.6 sec and then it took 3.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

reachlocal.co.nz performance score

18

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.8 s

28/100

10%

LCP (Largest Contentful Paint)

Value32.2 s

0/100

25%

SI (Speed Index)

Value27.0 s

0/100

10%

TBT (Total Blocking Time)

Value2,780 ms

3/100

30%

CLS (Cumulative Layout Shift)

Value0.075

95/100

15%

TTI (Time to Interactive)

Value41.1 s

0/100

10%

Network Requests Diagram

localiq.nz

1636 ms

83848dda2737cc77ce550a1.js

633 ms

invitation.ashx

437 ms

sidebarv2.js

118 ms

gtm.js

134 ms

Our browser made a total of 104 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Reachlocal.co.nz, 8% (8 requests) were made to Live-reachlocal-nz.pantheonsite.io and 5% (5 requests) were made to Youtube.com. The less responsive or slowest element that took the longest time to load (1.6 sec) relates to the external source Localiq.nz.

Page Optimization Overview & Recommendations

Page size can be reduced by 679.8 kB (10%)

Content Size

6.7 MB

After Optimization

6.0 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Reachlocal.co.nz main page is 6.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 5.2 MB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 168.6 kB

  • Original 206.8 kB
  • After minification 197.7 kB
  • After compression 38.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 168.6 kB or 82% of the original size.

Image Optimization

-6%

Potential reduce by 328.5 kB

  • Original 5.2 MB
  • After minification 4.9 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Reachlocal images are well optimized though.

JavaScript Optimization

-13%

Potential reduce by 120.7 kB

  • Original 962.4 kB
  • After minification 962.4 kB
  • After compression 841.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 120.7 kB or 13% of the original size.

CSS Optimization

-20%

Potential reduce by 62.0 kB

  • Original 305.0 kB
  • After minification 290.0 kB
  • After compression 243.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Reachlocal.co.nz needs all CSS files to be minified and compressed as it can save up to 62.0 kB or 20% of the original size.

Requests Breakdown

Number of requests can be reduced by 59 (63%)

Requests Now

93

After Optimization

34

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 93 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Reachlocal. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 40 to 1 for JavaScripts and from 21 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

localiq.nz

localiq.nz

1636 ms

83848dda2737cc77ce550a1.js

83848dda2737cc77ce550a1.js

633 ms

invitation.ashx

invitation.ashx

437 ms

sidebarv2.js

sidebarv2.js

118 ms

gtm.js

gtm.js

134 ms

style.min.css

style.min.css

48 ms

slick.min.css

slick.min.css

71 ms

magnific-popup.min.css

magnific-popup.min.css

69 ms

frontend.css

frontend.css

70 ms

public-main.css

public-main.css

63 ms

front.min.css

front.min.css

73 ms

style.css

style.css

77 ms

style.css

style.css

118 ms

owl.carousel.min.css

owl.carousel.min.css

117 ms

app.css

app.css

128 ms

css

css

110 ms

formreset.min.css

formreset.min.css

75 ms

formsmain.min.css

formsmain.min.css

104 ms

readyclass.min.css

readyclass.min.css

113 ms

browsers.min.css

browsers.min.css

102 ms

dashicons.min.css

dashicons.min.css

107 ms

jquery.min.js

jquery.min.js

108 ms

jquery-migrate.min.js

jquery-migrate.min.js

109 ms

public-main.js

public-main.js

110 ms

ie-compat.min.js

ie-compat.min.js

110 ms

jquery.json.min.js

jquery.json.min.js

113 ms

gravityforms.min.js

gravityforms.min.js

111 ms

api.js

api.js

109 ms

utils.min.js

utils.min.js

115 ms

js

js

124 ms

slick.min.js

slick.min.js

105 ms

jquery.magnific-popup.min.js

jquery.magnific-popup.min.js

109 ms

wp-polyfill-inert.min.js

wp-polyfill-inert.min.js

106 ms

regenerator-runtime.min.js

regenerator-runtime.min.js

110 ms

wp-polyfill.min.js

wp-polyfill.min.js

109 ms

react.min.js

react.min.js

109 ms

react-dom.min.js

react-dom.min.js

110 ms

frontend.js

frontend.js

111 ms

front.min.js

front.min.js

110 ms

owl.carousel.min.js

owl.carousel.min.js

354 ms

app.js

app.js

355 ms

js

js

354 ms

custom.unified.js

custom.unified.js

115 ms

dom-ready.min.js

dom-ready.min.js

116 ms

hooks.min.js

hooks.min.js

115 ms

i18n.min.js

i18n.min.js

82 ms

a11y.min.js

a11y.min.js

68 ms

placeholders.jquery.min.js

placeholders.jquery.min.js

69 ms

vendor-theme.min.js

vendor-theme.min.js

68 ms

scripts-theme.min.js

scripts-theme.min.js

69 ms

common.js

common.js

68 ms

embed.js

embed.js

293 ms

font.css

font.css

26 ms

fontawesome.css

fontawesome.css

29 ms

brands.css

brands.css

27 ms

solid.css

solid.css

33 ms

LocaliQ_Logo_Primary_Color_Cream_RGB_600.png

LocaliQ_Logo_Primary_Color_Cream_RGB_600.png

318 ms

header_search-engine-optimisation-e1697597664379.png

header_search-engine-optimisation-e1697597664379.png

378 ms

KJp0iyE3Um4

KJp0iyE3Um4

430 ms

cut-out-images-02.png

cut-out-images-02.png

274 ms

cut-out-images-04.png

cut-out-images-04.png

277 ms

cut-out-images-01.png

cut-out-images-01.png

277 ms

icon-search.svg

icon-search.svg

255 ms

icon-menu.svg

icon-menu.svg

256 ms

buil-your-presence.jpg

buil-your-presence.jpg

258 ms

drive-leads-and-conversions.jpg

drive-leads-and-conversions.jpg

257 ms

reporting.jpg

reporting.jpg

265 ms

PremierPartner-RGB.png

PremierPartner-RGB.png

254 ms

Partner-Badges-2024_Elite.png

Partner-Badges-2024_Elite.png

266 ms

PowerPair_blog-header.jpg

PowerPair_blog-header.jpg

271 ms

The-Small-Yet-Powerful-Impact-of-AI-on-Local-Business-Efficiency-2-710x434-1.jpg

The-Small-Yet-Powerful-Impact-of-AI-on-Local-Business-Efficiency-2-710x434-1.jpg

269 ms

geo-tagging-for-multiple-locations-710x434-1.jpg

geo-tagging-for-multiple-locations-710x434-1.jpg

269 ms

testimonial_aim-dental.jpg

testimonial_aim-dental.jpg

275 ms

testimonial_todds-plumbing-and-electrical.jpg

testimonial_todds-plumbing-and-electrical.jpg

276 ms

testimonial_hetherington-funerals.jpg

testimonial_hetherington-funerals.jpg

274 ms

testimonial_sydney-animal-hospital.jpg

testimonial_sydney-animal-hospital.jpg

278 ms

testimonial_crazy-clarkes.jpg

testimonial_crazy-clarkes.jpg

280 ms

LocaliQ_Logo_Primary_Color_Cream_RGB_600.png

LocaliQ_Logo_Primary_Color_Cream_RGB_600.png

280 ms

Maori-flag.png

Maori-flag.png

281 ms

australia-new-zealand_map-02.png

australia-new-zealand_map-02.png

349 ms

australia-new-zealand_map.png

australia-new-zealand_map.png

378 ms

australia-new-zealand_map-04.png

australia-new-zealand_map-04.png

377 ms

australia-new-zealand_map-05.png

australia-new-zealand_map-05.png

378 ms

UnifySans-Regular.woff

UnifySans-Regular.woff

318 ms

ProximaNova-ExtraBold.woff

ProximaNova-ExtraBold.woff

172 ms

modules.ttf

modules.ttf

151 ms

fa-brands-400.woff

fa-brands-400.woff

203 ms

fa-solid-900.woff

fa-solid-900.woff

197 ms

ProximaNova.woff

ProximaNova.woff

199 ms

ProximaNova-SemiBold.woff

ProximaNova-SemiBold.woff

262 ms

localiq_auckland-city_Header_1440x680.jpg

localiq_auckland-city_Header_1440x680.jpg

203 ms

localiq_partnership_Header_1440x680.jpg

localiq_partnership_Header_1440x680.jpg

202 ms

localiq_local-business_Header_1440x680.jpg

localiq_local-business_Header_1440x680.jpg

200 ms

recaptcha__en.js

recaptcha__en.js

72 ms

MBP-Badge-Dark-backgrounds@4x-300x172.png

MBP-Badge-Dark-backgrounds@4x-300x172.png

94 ms

www-player.css

www-player.css

32 ms

www-embed-player.js

www-embed-player.js

71 ms

base.js

base.js

109 ms

ad_status.js

ad_status.js

219 ms

jDVVIT4ZwDHfBiET8TcWj790JrYgF6qU1g_sOcBWI_w.js

jDVVIT4ZwDHfBiET8TcWj790JrYgF6qU1g_sOcBWI_w.js

122 ms

embed.js

embed.js

68 ms

KFOlCnqEu92Fr1MmEU9fBBc9.ttf

KFOlCnqEu92Fr1MmEU9fBBc9.ttf

141 ms

KFOmCnqEu92Fr1Mu4mxP.ttf

KFOmCnqEu92Fr1Mu4mxP.ttf

142 ms

id

id

42 ms

Accessibility Review

reachlocal.co.nz accessibility score

84

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

Best Practices

reachlocal.co.nz best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

reachlocal.co.nz SEO score

84

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Reachlocal.co.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Reachlocal.co.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

reachlocal.co.nz

Open Graph data is detected on the main page of Reachlocal. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: