Tools & Wizards About Us
reason.agency screenshot

Report Summary

  • 73

    Performance

    Renders faster than
    82% of other websites

  • 100

    Accessibility

    Visual factors better than
    that of 97% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 100

    SEO

    Google-friendlier than
    94% of websites

reason.agency

Reason Agency Aberdeen - Brand - Digital - Marketing - Social

Page Load Speed

1.8 sec in total

First Response

272 ms

Resources Loaded

1.5 sec

Page Rendered

70 ms

reason.agency screenshot

About Website

Click here to check amazing Reason content. Otherwise, check out these important facts you probably never knew about reason.agency

We love solving business needs with creative solutions, by providing branding, digital, social media and marketing solutions that can really help your business

Visit reason.agency

Key Findings

We analyzed Reason.agency page load time and found that the first response time was 272 ms and then it took 1.6 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster.

Performance Metrics

reason.agency performance score

73

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.8 s

57/100

10%

LCP (Largest Contentful Paint)

Value3.9 s

51/100

25%

SI (Speed Index)

Value6.5 s

39/100

10%

TBT (Total Blocking Time)

Value150 ms

95/100

30%

CLS (Cumulative Layout Shift)

Value0.002

100/100

15%

TTI (Time to Interactive)

Value5.4 s

72/100

10%

Network Requests Diagram

reason.agency

272 ms

reason.agency

446 ms

bootstrap.min.css

49 ms

fullpage.js

177 ms

hamburgers.min.css

245 ms

Our browser made a total of 46 requests to load all elements on the main page. We found that 70% of them (32 requests) were addressed to the original Reason.agency, 11% (5 requests) were made to Fonts.gstatic.com and 4% (2 requests) were made to Stackpath.bootstrapcdn.com. The less responsive or slowest element that took the longest time to load (573 ms) belongs to the original domain Reason.agency.

Page Optimization Overview & Recommendations

Page size can be reduced by 57.1 kB (10%)

Content Size

578.9 kB

After Optimization

521.7 kB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Reason.agency main page is 578.9 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Images take 524.9 kB which makes up the majority of the site volume.

HTML Optimization

-77%

Potential reduce by 25.4 kB

  • Original 33.0 kB
  • After minification 28.2 kB
  • After compression 7.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 4.8 kB, which is 15% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 25.4 kB or 77% of the original size.

Image Optimization

-6%

Potential reduce by 31.7 kB

  • Original 524.9 kB
  • After minification 493.1 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Reason images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 50 B

  • Original 21.0 kB
  • After minification 21.0 kB
  • After compression 20.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

Number of requests can be reduced by 10 (26%)

Requests Now

39

After Optimization

29

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 39 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Reason. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 6 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

reason.agency

reason.agency

272 ms

reason.agency

reason.agency

446 ms

bootstrap.min.css

bootstrap.min.css

49 ms

fullpage.js

fullpage.js

177 ms

hamburgers.min.css

hamburgers.min.css

245 ms

css

css

107 ms

fullpage.css

fullpage.css

245 ms

product.css

product.css

247 ms

REASON-nav.css

REASON-nav.css

246 ms

jquery-3.3.1.slim.min.js

jquery-3.3.1.slim.min.js

65 ms

bootstrap.min.js

bootstrap.min.js

61 ms

js

js

157 ms

homeIcon.svg

homeIcon.svg

109 ms

dribble.png

dribble.png

171 ms

linkedin.png

linkedin.png

170 ms

instagram.png

instagram.png

321 ms

facebook.png

facebook.png

170 ms

scroll.gif

scroll.gif

174 ms

filpumps.jpg

filpumps.jpg

257 ms

daf.jpg

daf.jpg

334 ms

scott.jpg

scott.jpg

332 ms

mears-ghyll.jpg

mears-ghyll.jpg

330 ms

vimto.jpg

vimto.jpg

263 ms

aberclean.jpg

aberclean.jpg

333 ms

nandos.jpg

nandos.jpg

340 ms

nts.jpg

nts.jpg

404 ms

kingstone-press.jpg

kingstone-press.jpg

412 ms

stobart.jpg

stobart.jpg

413 ms

morrice.jpg

morrice.jpg

414 ms

frosty-jacks.jpg

frosty-jacks.jpg

415 ms

phonak.jpg

phonak.jpg

422 ms

branston.jpg

branston.jpg

488 ms

old-speckled-hen.jpg

old-speckled-hen.jpg

493 ms

reuters.jpg

reuters.jpg

496 ms

socialReason.jpg

socialReason.jpg

573 ms

reasonWait.webp

reasonWait.webp

502 ms

speaker.svg

speaker.svg

430 ms

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVvaorCIPrc.woff

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVvaorCIPrc.woff

102 ms

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVuEorCIPrc.woff

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVuEorCIPrc.woff

111 ms

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVsEpbCIPrc.woff

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVsEpbCIPrc.woff

147 ms

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVs9pbCIPrc.woff

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVs9pbCIPrc.woff

147 ms

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVtzpbCIPrc.woff

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVtzpbCIPrc.woff

125 ms

xfbml.customerchat.js

xfbml.customerchat.js

65 ms

analytics.js

analytics.js

69 ms

collect

collect

20 ms

collect

collect

78 ms

Accessibility Review

reason.agency accessibility score

100

Accessibility Issues

Best Practices

reason.agency best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

reason.agency SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Reason.agency can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Reason.agency main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

reason.agency

Open Graph data is detected on the main page of Reason. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: