Tools & Wizards About Us
redbrickroad.com screenshot

Report Summary

  • 41

    Performance

    Renders faster than
    60% of other websites

  • 98

    Accessibility

    Visual factors better than
    that of 94% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 100

    SEO

    Google-friendlier than
    94% of websites

redbrickroad.com

Red Brick Road: Fast Forward your brand

Page Load Speed

7.2 sec in total

First Response

283 ms

Resources Loaded

6.3 sec

Page Rendered

587 ms

redbrickroad.com screenshot

About Website

Visit redbrickroad.com now to see the best up-to-date Red Brick Road content and also check out these interesting facts you probably never knew about redbrickroad.com

Red Brick Road is an integrated creative agency covering all disciplines from brand strategy, advertising, PR, Social and Content to CRM and CX.

Visit redbrickroad.com

Key Findings

We analyzed Redbrickroad.com page load time and found that the first response time was 283 ms and then it took 6.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

redbrickroad.com performance score

41

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.7 s

2/100

10%

LCP (Largest Contentful Paint)

Value7.8 s

3/100

25%

SI (Speed Index)

Value13.7 s

2/100

10%

TBT (Total Blocking Time)

Value310 ms

78/100

30%

CLS (Cumulative Layout Shift)

Value0.035

100/100

15%

TTI (Time to Interactive)

Value13.7 s

10/100

10%

Network Requests Diagram

redbrickroad.com

283 ms

www.redbrickroad.com

2736 ms

idy7ieq.css

70 ms

style.min.css

168 ms

ajax-load-more.min.css

344 ms

Our browser made a total of 61 requests to load all elements on the main page. We found that 75% of them (46 requests) were addressed to the original Redbrickroad.com, 7% (4 requests) were made to Use.typekit.net and 3% (2 requests) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (2.7 sec) belongs to the original domain Redbrickroad.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 87.6 kB (6%)

Content Size

1.5 MB

After Optimization

1.4 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Redbrickroad.com main page is 1.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 1.1 MB which makes up the majority of the site volume.

HTML Optimization

-79%

Potential reduce by 67.6 kB

  • Original 85.5 kB
  • After minification 83.1 kB
  • After compression 17.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 67.6 kB or 79% of the original size.

Image Optimization

-1%

Potential reduce by 13.5 kB

  • Original 1.1 MB
  • After minification 1.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Red Brick Road images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 1.1 kB

  • Original 165.3 kB
  • After minification 165.3 kB
  • After compression 164.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-6%

Potential reduce by 5.4 kB

  • Original 96.0 kB
  • After minification 96.0 kB
  • After compression 90.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Redbrickroad.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 37 (66%)

Requests Now

56

After Optimization

19

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 56 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Red Brick Road. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 23 to 1 for JavaScripts and from 16 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

redbrickroad.com

redbrickroad.com

283 ms

www.redbrickroad.com

www.redbrickroad.com

2736 ms

idy7ieq.css

idy7ieq.css

70 ms

style.min.css

style.min.css

168 ms

ajax-load-more.min.css

ajax-load-more.min.css

344 ms

styles.css

styles.css

262 ms

cookie-law-info-public.css

cookie-law-info-public.css

459 ms

cookie-law-info-gdpr.css

cookie-law-info-gdpr.css

459 ms

dashicons.min.css

dashicons.min.css

592 ms

animate.min.css

animate.min.css

345 ms

pagenavi-css.css

pagenavi-css.css

535 ms

bootstrap.min.css

bootstrap.min.css

508 ms

style.css

style.css

430 ms

style-home.css

style-home.css

517 ms

style-single.css

style-single.css

537 ms

royalslider.css

royalslider.css

539 ms

rs-default-inverted.css

rs-default-inverted.css

590 ms

jquery.min.js

jquery.min.js

684 ms

jquery-migrate.min.js

jquery-migrate.min.js

617 ms

cookie-law-info-public.js

cookie-law-info-public.js

620 ms

p.css

p.css

24 ms

rmp-menu.js

rmp-menu.js

548 ms

797513.js

797513.js

93 ms

js

js

57 ms

imagesloaded.min.js

imagesloaded.min.js

598 ms

masonry.min.js

masonry.min.js

598 ms

imagesloaded.pkgd.min.js

imagesloaded.pkgd.min.js

711 ms

ajaxCategory.js

ajaxCategory.js

711 ms

regenerator-runtime.min.js

regenerator-runtime.min.js

714 ms

wp-polyfill.min.js

wp-polyfill.min.js

729 ms

index.js

index.js

729 ms

ellipsis.js

ellipsis.js

53 ms

detectmobilebrowser.js

detectmobilebrowser.js

728 ms

mystickymenu.min.js

mystickymenu.min.js

728 ms

wow.min.js

wow.min.js

728 ms

jquery.royalslider.min.js

jquery.royalslider.min.js

828 ms

wp-emoji-release.min.js

wp-emoji-release.min.js

792 ms

analytics.js

analytics.js

124 ms

who.js

who.js

363 ms

906011879

906011879

260 ms

top-hero-bg-1.png

top-hero-bg-1.png

362 ms

red-brick-road-london.svg

red-brick-road-london.svg

204 ms

red-brick-road-red.svg

red-brick-road-red.svg

201 ms

a24.svg

a24.svg

202 ms

for-the-window-wise-.jpg

for-the-window-wise-.jpg

445 ms

Angel-tube_Banana-food-smile-scaled.jpg

Angel-tube_Banana-food-smile-scaled.jpg

1014 ms

1708965743696.jpeg

1708965743696.jpeg

282 ms

RBR_WEBSITE_LOGO_BOARD-AUG-24-scaled.jpg

RBR_WEBSITE_LOGO_BOARD-AUG-24-scaled.jpg

928 ms

testi-bg-1.jpg

testi-bg-1.jpg

445 ms

carbon-neutral-logo-web1.png

carbon-neutral-logo-web1.png

362 ms

instagram-square-brands.svg

instagram-square-brands.svg

443 ms

twitterred.svg

twitterred.svg

446 ms

linkedin-brands-3.svg

linkedin-brands-3.svg

526 ms

facebook-square-brands-3.svg

facebook-square-brands-3.svg

529 ms

d

d

82 ms

d

d

82 ms

d

d

83 ms

collect

collect

16 ms

js

js

79 ms

a.js

a.js

51 ms

who.ashx

who.ashx

319 ms

Accessibility Review

redbrickroad.com accessibility score

98

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

redbrickroad.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

redbrickroad.com SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Redbrickroad.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Redbrickroad.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

redbrickroad.com

Open Graph data is detected on the main page of Red Brick Road. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: