Tools & Wizards About Us
redcrayon.com.au screenshot

Report Summary

  • 16

    Performance

    Renders faster than
    30% of other websites

  • 98

    Accessibility

    Visual factors better than
    that of 94% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 99

    SEO

    Google-friendlier than
    93% of websites

redcrayon.com.au

Red Crayon - Advertising, Marketing, Digital, Creative Agency Melbourne

Page Load Speed

2.3 sec in total

First Response

83 ms

Resources Loaded

2 sec

Page Rendered

175 ms

redcrayon.com.au screenshot

About Website

Welcome to redcrayon.com.au homepage info - get ready to check Red Crayon best content for Australia right away, or after learning these important things about redcrayon.com.au

Red Crayon is a Creative Advertising Agency in Melbourne specialising in digital, marketing, advertising, branding, social media, graphic design & production. A full-service agency with a focus on dig...

Visit redcrayon.com.au

Key Findings

We analyzed Redcrayon.com.au page load time and found that the first response time was 83 ms and then it took 2.2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

redcrayon.com.au performance score

16

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.3 s

7/100

10%

LCP (Largest Contentful Paint)

Value25.8 s

0/100

25%

SI (Speed Index)

Value13.4 s

2/100

10%

TBT (Total Blocking Time)

Value5,310 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value21.8 s

1/100

10%

Network Requests Diagram

redcrayon.com.au

83 ms

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108 ms

css2

103 ms

legacy.js

103 ms

modern.js

122 ms

Our browser made a total of 32 requests to load all elements on the main page. We found that 3% of them (1 request) were addressed to the original Redcrayon.com.au, 28% (9 requests) were made to Assets.squarespace.com and 25% (8 requests) were made to Use.typekit.net. The less responsive or slowest element that took the longest time to load (1.4 sec) relates to the external source Images.squarespace-cdn.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 291.4 kB (19%)

Content Size

1.5 MB

After Optimization

1.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Redcrayon.com.au main page is 1.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Javascripts take 1.0 MB which makes up the majority of the site volume.

HTML Optimization

-87%

Potential reduce by 164.6 kB

  • Original 189.4 kB
  • After minification 170.6 kB
  • After compression 24.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 164.6 kB or 87% of the original size.

Image Optimization

-40%

Potential reduce by 119.0 kB

  • Original 293.9 kB
  • After minification 174.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Red Crayon needs image optimization as it can save up to 119.0 kB or 40% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-0%

Potential reduce by 4.7 kB

  • Original 1.0 MB
  • After minification 1.0 MB
  • After compression 1.0 MB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-17%

Potential reduce by 3.1 kB

  • Original 18.7 kB
  • After minification 18.7 kB
  • After compression 15.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Redcrayon.com.au needs all CSS files to be minified and compressed as it can save up to 3.1 kB or 17% of the original size.

Requests Breakdown

Number of requests can be reduced by 11 (46%)

Requests Now

24

After Optimization

13

  • Images
  • JavaScript
  • CSS

The browser has sent 24 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Red Crayon. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 12 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

redcrayon.com.au

redcrayon.com.au

83 ms

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Fuu9VVHuXKG-wisHWO_ucm-LXJ-EqyMydSmvTwRrxeJfeGbIfFHN4UJLFRbh52jhWDjXw2IajD8y5QiyjhJhwQbowQS35QZKjUnoMKG0jAFu-WsoShFGZAsude80ZkoRdhXCHKoyjamTiY8Djhy8ZYmC-Ao1Oco8if37OcBDOcu8OfG0Scmqja4ypAN0O1FUiABkZWF3jAF8OcFzdP37O1FUiABkZWF3jAF8ShFGZAsude80ZkoRdhXCjAFu-WsoShFGZAsude80ZkoRdhXCjAFu-WsoShFGZAsude80Zko0ZWbCjWw0dA9CdeNRjAUGdaFXOY48ZeFkjW8zdKoRdhX0jW9CScmqja4ypAN0O1FUiABkZWF3jAF8OcFzdPUDSWmyScmDSeBRZWFR-emqiAUTdcS0jhNlOYiaikoyjamTiY8Djhy8ZYmC-Ao1OcFzdPUaiaS0jAFu-WsoShFGZAsude80Zko0ZWbCiaiaOcBDOcu8OYiaikokZAsRScBodht0jhNlOcBuOYiaikokZAsRScBodht0SaBujW48Sagyjh90jhNlOYiaikoDSWmyScmDSeBRZWFR-emqiAUTdcS0jhNlJ6U3ScNt-AuyOAozicI7fbKzMsMMeMb6MKGHfO2IMsMMeM96MKG4fJCgIMMjgkMfH6qJ7bIbMg6JJMJ7fbK3MsMMeMt6MKG4fJ3gIMMjIPMfH6qJ76IbMg6PJMHbMLhMKHwe.js

108 ms

css2

css2

103 ms

legacy.js

legacy.js

103 ms

modern.js

modern.js

122 ms

extract-css-runtime-3eaeab0e9f7425695fb9-min.en-US.js

extract-css-runtime-3eaeab0e9f7425695fb9-min.en-US.js

107 ms

extract-css-moment-js-vendor-379ed1f073b5f6832d4f-min.en-US.js

extract-css-moment-js-vendor-379ed1f073b5f6832d4f-min.en-US.js

331 ms

cldr-resource-pack-219949f05eae3cb7495a-min.en-US.js

cldr-resource-pack-219949f05eae3cb7495a-min.en-US.js

119 ms

common-vendors-stable-4bb1a6cceec2067d881f-min.en-US.js

common-vendors-stable-4bb1a6cceec2067d881f-min.en-US.js

330 ms

common-vendors-5bc6e08f4a1f84e136c5-min.en-US.js

common-vendors-5bc6e08f4a1f84e136c5-min.en-US.js

123 ms

common-895f2f5ba950f6fe0ee5-min.en-US.js

common-895f2f5ba950f6fe0ee5-min.en-US.js

388 ms

performance-6af4ff36772d274ff113-min.en-US.js

performance-6af4ff36772d274ff113-min.en-US.js

120 ms

site.css

site.css

132 ms

js

js

674 ms

static.css

static.css

101 ms

site-bundle.41eaa1fb6d43514105e3007066fe136d.js

site-bundle.41eaa1fb6d43514105e3007066fe136d.js

109 ms

rc-logo.png

rc-logo.png

491 ms

services-strategy.png

services-strategy.png

423 ms

services-creative.png

services-creative.png

1414 ms

services-advertising.png

services-advertising.png

422 ms

services-media.png

services-media.png

1380 ms

services-digital.png

services-digital.png

424 ms

services-social.png

services-social.png

422 ms

services-production.png

services-production.png

439 ms

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25 ms

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50 ms

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50 ms

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52 ms

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64 ms

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63 ms

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65 ms

p.gif

p.gif

34 ms

Accessibility Review

redcrayon.com.au accessibility score

98

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

redcrayon.com.au best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

redcrayon.com.au SEO score

99

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Redcrayon.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Redcrayon.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

redcrayon.com.au

Open Graph data is detected on the main page of Red Crayon. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: