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redken.com.au screenshot

Report Summary

  • 20

    Performance

    Renders faster than
    37% of other websites

  • 88

    Accessibility

    Visual factors better than
    that of 68% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 91

    SEO

    Google-friendlier than
    70% of websites

redken.com.au

Redken Australia & NZ | Professional Salon Hair Products

Page Load Speed

2.8 sec in total

First Response

125 ms

Resources Loaded

2.4 sec

Page Rendered

313 ms

redken.com.au screenshot

About Website

Welcome to redken.com.au homepage info - get ready to check Redken best content for Australia right away, or after learning these important things about redken.com.au

Explore professional salon hair care and hair styling products at Redken Australia and New Zealand. Discover our wide range of collections now.

Visit redken.com.au

Key Findings

We analyzed Redken.com.au page load time and found that the first response time was 125 ms and then it took 2.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

redken.com.au performance score

20

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.7 s

29/100

10%

LCP (Largest Contentful Paint)

Value5.3 s

22/100

25%

SI (Speed Index)

Value8.3 s

19/100

10%

TBT (Total Blocking Time)

Value2,450 ms

5/100

30%

CLS (Cumulative Layout Shift)

Value0.244

51/100

15%

TTI (Time to Interactive)

Value14.3 s

9/100

10%

Network Requests Diagram

redken.com.au

125 ms

www.redken.com.au

1785 ms

redken-bundle.css

87 ms

jquery-3.4.1.min.js

69 ms

jquery.validate.min.js

66 ms

Our browser made a total of 22 requests to load all elements on the main page. We found that 73% of them (16 requests) were addressed to the original Redken.com.au, 14% (3 requests) were made to Cdn.cookielaw.org and 5% (1 request) were made to Cdnjs.cloudflare.com. The less responsive or slowest element that took the longest time to load (1.8 sec) belongs to the original domain Redken.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 334.8 kB (40%)

Content Size

839.5 kB

After Optimization

504.7 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Redken.com.au main page is 839.5 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 30% of websites need less resources to load. Javascripts take 386.2 kB which makes up the majority of the site volume.

HTML Optimization

-87%

Potential reduce by 217.6 kB

  • Original 249.6 kB
  • After minification 202.0 kB
  • After compression 32.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 47.6 kB, which is 19% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 217.6 kB or 87% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 38.5 kB
  • After minification 38.5 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Redken images are well optimized though.

JavaScript Optimization

-16%

Potential reduce by 62.9 kB

  • Original 386.2 kB
  • After minification 386.2 kB
  • After compression 323.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 62.9 kB or 16% of the original size.

CSS Optimization

-33%

Potential reduce by 54.4 kB

  • Original 165.2 kB
  • After minification 165.2 kB
  • After compression 110.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Redken.com.au needs all CSS files to be minified and compressed as it can save up to 54.4 kB or 33% of the original size.

Requests Breakdown

Number of requests can be reduced by 13 (72%)

Requests Now

18

After Optimization

5

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 18 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Redken. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 14 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

redken.com.au

redken.com.au

125 ms

www.redken.com.au

www.redken.com.au

1785 ms

redken-bundle.css

redken-bundle.css

87 ms

jquery-3.4.1.min.js

jquery-3.4.1.min.js

69 ms

jquery.validate.min.js

jquery.validate.min.js

66 ms

jquery.validate.unobtrusive.min.js

jquery.validate.unobtrusive.min.js

62 ms

jquery.unobtrusive-ajax.min.js

jquery.unobtrusive-ajax.min.js

31 ms

form.validate.js

form.validate.js

156 ms

form.tracking.js

form.tracking.js

155 ms

form.conditions.js

form.conditions.js

156 ms

clobs.js

clobs.js

158 ms

redkenlogo.png

redkenlogo.png

72 ms

helveticanowdisplay-regular.woff

helveticanowdisplay-regular.woff

70 ms

helveticanowdisplay-bold.woff

helveticanowdisplay-bold.woff

44 ms

redken-bundle.js

redken-bundle.js

60 ms

secondary-bundle.js

secondary-bundle.js

66 ms

otSDKStub.js

otSDKStub.js

39 ms

8913da08-0cd8-424f-a340-e699d777f1d6.json

8913da08-0cd8-424f-a340-e699d777f1d6.json

31 ms

coll.aspx

coll.aspx

391 ms

location

location

48 ms

main.js

main.js

61 ms

otBannerSdk.js

otBannerSdk.js

18 ms

Accessibility Review

redken.com.au accessibility score

88

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

redken.com.au best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

redken.com.au SEO score

91

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Redken.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Redken.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

redken.com.au

Open Graph description is not detected on the main page of Redken. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: