Tools & Wizards About Us
redken.it screenshot

Report Summary

  • 36

    Performance

    Renders faster than
    55% of other websites

  • 88

    Accessibility

    Visual factors better than
    that of 68% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 84

    SEO

    Google-friendlier than
    52% of websites

redken.it

Hair Colour, Hair Care & Hair Styling Products | Redken

Page Load Speed

409 ms in total

First Response

155 ms

Resources Loaded

190 ms

Page Rendered

64 ms

redken.it screenshot

About Website

Welcome to redken.it homepage info - get ready to check Redken best content for Italy right away, or after learning these important things about redken.it

Browse our range of professional hair colour, hair care & hair styling products. Discover conditioners, shampoos, hair masks, dry shampoos, hair dyes & more.

Visit redken.it

Key Findings

We analyzed Redken.it page load time and found that the first response time was 155 ms and then it took 254 ms to load all DOM resources and completely render a web page. This is an excellent result, as only a small number of websites can load faster. This domain responded with an error, which can significantly jeopardize Redken.it rating and web reputation

Performance Metrics

redken.it performance score

36

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.1 s

46/100

10%

LCP (Largest Contentful Paint)

Value8.1 s

2/100

25%

SI (Speed Index)

Value6.5 s

38/100

10%

TBT (Total Blocking Time)

Value1,030 ms

26/100

30%

CLS (Cumulative Layout Shift)

Value0.003

100/100

15%

TTI (Time to Interactive)

Value8.3 s

40/100

10%

Network Requests Diagram

redken.it

155 ms

cf.errors.css

4 ms

browser-bar.png

7 ms

cf-no-screenshot-error.png

6 ms

Our browser made a total of 4 requests to load all elements on the main page. We found that all of those requests were addressed to Redken.it and no external sources were called. The less responsive or slowest element that took the longest time to load (155 ms) belongs to the original domain Redken.it.

Page Optimization Overview & Recommendations

Page size can be reduced by 3.7 kB (26%)

Content Size

14.2 kB

After Optimization

10.5 kB

  • HTML
  • Images
  • CSS

In fact, the total size of Redken.it main page is 14.2 kB. This result falls within a vast category (top 1 000 000) of heavyweight, probably not optimized, and thus slow loading web pages. Only 5% of websites need less resources to load. HTML takes 5.7 kB which makes up the majority of the site volume.

HTML Optimization

-63%

Potential reduce by 3.6 kB

  • Original 5.7 kB
  • After minification 5.2 kB
  • After compression 2.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 3.6 kB or 63% of the original size.

Image Optimization

-0%

Potential reduce by 5 B

  • Original 3.9 kB
  • After minification 3.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Redken images are well optimized though.

CSS Optimization

-2%

Potential reduce by 75 B

  • Original 4.5 kB
  • After minification 4.5 kB
  • After compression 4.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Redken.it has all CSS files already compressed.

Requests Breakdown

We found no issues to fix!

Requests Now

3

After Optimization

3

  • Images
  • CSS

The browser has sent 3 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Redken. According to our analytics all requests are already optimized.

Network Requests Diagram

redken.it

redken.it

155 ms

cf.errors.css

cf.errors.css

4 ms

browser-bar.png

browser-bar.png

7 ms

cf-no-screenshot-error.png

cf-no-screenshot-error.png

6 ms

Accessibility Review

redken.it accessibility score

88

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

redken.it best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

redken.it SEO score

84

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    IT

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Redken.it can be misinterpreted by Google and other search engines. Our service has detected that Italian is used on the page, and it does not match the claimed English language. Our system also found out that Redken.it main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

redken.it

Open Graph description is not detected on the main page of Redken. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: