Tools & Wizards About Us
redpill.co screenshot

Report Summary

  • 70

    Performance

    Renders faster than
    81% of other websites

  • 90

    Accessibility

    Visual factors better than
    that of 74% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 95

    SEO

    Google-friendlier than
    90% of websites

redpill.co

REDPILL: Influencer Performance Marketing Agency, UK

Page Load Speed

1.7 sec in total

First Response

11 ms

Resources Loaded

581 ms

Page Rendered

1.1 sec

redpill.co screenshot

About Website

Click here to check amazing REDPILL content for United Kingdom. Otherwise, check out these important facts you probably never knew about redpill.co

The leading influencer performance marketing agency. Our mission is to deliver on your business objectives and acquisition targets.

Visit redpill.co

Key Findings

We analyzed Redpill.co page load time and found that the first response time was 11 ms and then it took 1.7 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 35% of websites can load faster.

Performance Metrics

redpill.co performance score

70

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.2 s

42/100

10%

LCP (Largest Contentful Paint)

Value3.7 s

58/100

25%

SI (Speed Index)

Value3.3 s

91/100

10%

TBT (Total Blocking Time)

Value320 ms

76/100

30%

CLS (Cumulative Layout Shift)

Value0.002

100/100

15%

TTI (Time to Interactive)

Value7.8 s

44/100

10%

Network Requests Diagram

redpill.co

11 ms

redpill.co

41 ms

www.redpill.co

32 ms

redpill-staging.webflow.46e6e8bc3.css

37 ms

webfont.js

25 ms

Our browser made a total of 58 requests to load all elements on the main page. We found that 7% of them (4 requests) were addressed to the original Redpill.co, 76% (44 requests) were made to Cdn.prod.website-files.com and 5% (3 requests) were made to Cdn.jsdelivr.net. The less responsive or slowest element that took the longest time to load (384 ms) relates to the external source Cdn.prod.website-files.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 583.0 kB (5%)

Content Size

12.3 MB

After Optimization

11.7 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Redpill.co main page is 12.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 12.0 MB which makes up the majority of the site volume.

HTML Optimization

-79%

Potential reduce by 62.2 kB

  • Original 78.4 kB
  • After minification 78.2 kB
  • After compression 16.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 62.2 kB or 79% of the original size.

Image Optimization

-4%

Potential reduce by 518.9 kB

  • Original 12.0 MB
  • After minification 11.5 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. REDPILL images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 453 B

  • Original 134.8 kB
  • After minification 134.8 kB
  • After compression 134.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-6%

Potential reduce by 1.4 kB

  • Original 23.2 kB
  • After minification 23.2 kB
  • After compression 21.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Redpill.co has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 7 (13%)

Requests Now

54

After Optimization

47

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 54 CSS, Javascripts, AJAX and image requests in order to completely render the main page of REDPILL. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 8 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

redpill.co

redpill.co

11 ms

redpill.co

redpill.co

41 ms

www.redpill.co

www.redpill.co

32 ms

redpill-staging.webflow.46e6e8bc3.css

redpill-staging.webflow.46e6e8bc3.css

37 ms

webfont.js

webfont.js

25 ms

scrolldisable.js

scrolldisable.js

45 ms

swiper-bundle.min.css

swiper-bundle.min.css

65 ms

jquery-3.5.1.min.dc5e7f18c8.js

jquery-3.5.1.min.dc5e7f18c8.js

27 ms

webflow.3c0393c73.js

webflow.3c0393c73.js

65 ms

lenis.min.js

lenis.min.js

43 ms

swiper-bundle.min.js

swiper-bundle.min.js

65 ms

form-124.js

form-124.js

79 ms

css

css

45 ms

gtm.js

gtm.js

85 ms

65c0db5a4eadbe3384442553_Home-Shape-Crop.svg

65c0db5a4eadbe3384442553_Home-Shape-Crop.svg

36 ms

www.redpill.co

www.redpill.co

37 ms

65c112e96bdbd64b4fa3969f_Waitrose-Logo.png

65c112e96bdbd64b4fa3969f_Waitrose-Logo.png

29 ms

65c0b007dfce11a03944d620_TikTok-Logo.svg

65c0b007dfce11a03944d620_TikTok-Logo.svg

80 ms

65c112b26c9cafa9650bcbe7_Opentable-Logo.png

65c112b26c9cafa9650bcbe7_Opentable-Logo.png

42 ms

65c112a8121affa1b8aa0052_NatWest-Logo.png

65c112a8121affa1b8aa0052_NatWest-Logo.png

34 ms

65c1129cc7da87430d35f32e_Linkedin-Logo.png

65c1129cc7da87430d35f32e_Linkedin-Logo.png

37 ms

65c11291c190f03e57a7f861_L%27Oreal-Logo.png

65c11291c190f03e57a7f861_L%27Oreal-Logo.png

35 ms

65c112857c193c9c4192f81b_Google-Logo.png

65c112857c193c9c4192f81b_Google-Logo.png

40 ms

65c112785dab873ed096ff89_EA-Logo.png

65c112785dab873ed096ff89_EA-Logo.png

43 ms

65c11263a411d43cce72c5ce_Coca-Cola-Logo.png

65c11263a411d43cce72c5ce_Coca-Cola-Logo.png

46 ms

65ddd0141f0e7fb2dffe0dd7_Cineworld-Logo.png

65ddd0141f0e7fb2dffe0dd7_Cineworld-Logo.png

50 ms

65c11248955dcc74fbbfed25_Canon-Logo.png

65c11248955dcc74fbbfed25_Canon-Logo.png

52 ms

65c1123cb49f6d2960a5df7e_Arla-Logo.png

65c1123cb49f6d2960a5df7e_Arla-Logo.png

52 ms

66434438f9987e146a6b041c_redpill%20Influencer%20Marketing%20TikTok%20Italy.jpeg

66434438f9987e146a6b041c_redpill%20Influencer%20Marketing%20TikTok%20Italy.jpeg

55 ms

65d8aeceae1ce14712917ce9_L%27Oreal-Paris-Logo.svg

65d8aeceae1ce14712917ce9_L%27Oreal-Paris-Logo.svg

84 ms

65d8af3d4c2cbc32b10dfba2_L%27Oreal-Project-Header.jpg

65d8af3d4c2cbc32b10dfba2_L%27Oreal-Project-Header.jpg

62 ms

65d8a88e8cd7f55a1125da44_Volvo_Logo.svg

65d8a88e8cd7f55a1125da44_Volvo_Logo.svg

61 ms

65df15a8db588d3bddb8a35d_Volvo_Zlatan_V90_MadeBySweden_Photo_3_redpill.jpg

65df15a8db588d3bddb8a35d_Volvo_Zlatan_V90_MadeBySweden_Photo_3_redpill.jpg

77 ms

65ddd06bbbb4d2b055edcae4_Beaches-Resorts-Logo.png

65ddd06bbbb4d2b055edcae4_Beaches-Resorts-Logo.png

76 ms

65d8a6fd57d1e6b19e410468_Beaches-Resorts-Project-Header.jpg

65d8a6fd57d1e6b19e410468_Beaches-Resorts-Project-Header.jpg

80 ms

65c0da6c6cea1861e095ffc2_Shape-Crop.svg

65c0da6c6cea1861e095ffc2_Shape-Crop.svg

79 ms

65d4963326e9331233a35f10_Redpill-Culture-Scroller-01.jpg

65d4963326e9331233a35f10_Redpill-Culture-Scroller-01.jpg

83 ms

65d496337989cfdd29b6aa66_Redpill-Culture-Scroller-02.jpg

65d496337989cfdd29b6aa66_Redpill-Culture-Scroller-02.jpg

82 ms

65d49633af62c462477dd750_Redpill-Culture-Scroller-03.jpg

65d49633af62c462477dd750_Redpill-Culture-Scroller-03.jpg

90 ms

65d49633ab360bcb7958035f_Redpill-Culture-Scroller-04.jpg

65d49633ab360bcb7958035f_Redpill-Culture-Scroller-04.jpg

384 ms

65d496331453edf99dc572ca_Redpill-Culture-Scroller-05.jpg

65d496331453edf99dc572ca_Redpill-Culture-Scroller-05.jpg

93 ms

65d49633aff8912de828c8d0_Redpill-Culture-Scroller-06.jpg

65d49633aff8912de828c8d0_Redpill-Culture-Scroller-06.jpg

96 ms

65d4963352764cb1b7e70adf_Redpill-Culture-Scroller-07.jpg

65d4963352764cb1b7e70adf_Redpill-Culture-Scroller-07.jpg

96 ms

65cdf54b726bbde7f765c3b4_Redpill-Culture-09.jpg

65cdf54b726bbde7f765c3b4_Redpill-Culture-09.jpg

101 ms

65cdf56cebd69569efea14a2_Redpill-Culture-11.jpg

65cdf56cebd69569efea14a2_Redpill-Culture-11.jpg

107 ms

65c0f6ca0f7ecb3d0b95311f_CTA-Shape-Crop.svg

65c0f6ca0f7ecb3d0b95311f_CTA-Shape-Crop.svg

106 ms

66c7536e8c8463269eb76191_B-Corp-Logo.svg

66c7536e8c8463269eb76191_B-Corp-Logo.svg

105 ms

65c107100315ba9be6ed0a3e_APA-Member.png

65c107100315ba9be6ed0a3e_APA-Member.png

110 ms

65c10710c0720af50cb206ba_Campaign-Magazine.png

65c10710c0720af50cb206ba_Campaign-Magazine.png

113 ms

65c10710ebe159dbf245759d_Climate-Action-Workforce.png

65c10710ebe159dbf245759d_Climate-Action-Workforce.png

117 ms

65c10710ba04957cab5ab0f5_Cyber-Essentials.png

65c10710ba04957cab5ab0f5_Cyber-Essentials.png

113 ms

font

font

93 ms

65c10710341185f44c7b3a1e_Drum-Network-Member.png

65c10710341185f44c7b3a1e_Drum-Network-Member.png

104 ms

65c107103775a2828a8ab912_Google-Ads-Certified.png

65c107103775a2828a8ab912_Google-Ads-Certified.png

95 ms

65c10710dd798acb4fc54261_IMA-2023.png

65c10710dd798acb4fc54261_IMA-2023.png

96 ms

65c10710595807266e9b3cea_IMTB.png

65c10710595807266e9b3cea_IMTB.png

91 ms

65c10711931cde8b03f56512_The-Drum-Creative.png

65c10711931cde8b03f56512_The-Drum-Creative.png

220 ms

65c1071155785ab70bff92f4_TikTok-Marketing-Partner.png

65c1071155785ab70bff92f4_TikTok-Marketing-Partner.png

95 ms

Accessibility Review

redpill.co accessibility score

90

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

redpill.co best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

redpill.co SEO score

95

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Redpill.co can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Redpill.co main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

redpill.co

Open Graph data is detected on the main page of REDPILL. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: