Tools & Wizards About Us
reeds.com screenshot

Report Summary

  • 16

    Performance

    Renders faster than
    30% of other websites

  • 61

    Accessibility

    Visual factors better than
    that of 27% of websites

  • 58

    Best Practices

    More advanced features
    available than in
    20% of websites

  • 75

    SEO

    Google-friendlier than
    32% of websites

reeds.com

REEDS Jewelers - Shop Fine Jewelry and Luxury Timepieces Online and In Our Stores | REEDS Jewelers

Page Load Speed

4.8 sec in total

First Response

254 ms

Resources Loaded

3.7 sec

Page Rendered

900 ms

reeds.com screenshot

About Website

Click here to check amazing REEDS content for United States. Otherwise, check out these important facts you probably never knew about reeds.com

A family-owned and operated jewelry store for more than 78 years, shop REEDS Jewelers to find jewelry for you including diamonds, engagement rings, wedding bands, charms, watches, gemstones and gold j...

Visit reeds.com

Key Findings

We analyzed Reeds.com page load time and found that the first response time was 254 ms and then it took 4.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

reeds.com performance score

16

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.4 s

2/100

10%

LCP (Largest Contentful Paint)

Value21.3 s

0/100

25%

SI (Speed Index)

Value14.4 s

1/100

10%

TBT (Total Blocking Time)

Value3,750 ms

1/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value29.4 s

0/100

10%

Network Requests Diagram

www.reeds.com

254 ms

edbd3694cf0ad73723fd124d41025b70.min.css

106 ms

styles-l.min.css

141 ms

473505f8bde1c80824615593d95833ad.min.css

387 ms

107528937f8d4094d686e90b89668c8d.min.js

244 ms

Our browser made a total of 121 requests to load all elements on the main page. We found that 66% of them (80 requests) were addressed to the original Reeds.com, 8% (10 requests) were made to Static.rolex.com and 7% (9 requests) were made to Use.typekit.net. The less responsive or slowest element that took the longest time to load (1.3 sec) belongs to the original domain Reeds.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.2 MB (48%)

Content Size

2.6 MB

After Optimization

1.3 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Reeds.com main page is 2.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. CSS take 932.1 kB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 408.7 kB

  • Original 478.8 kB
  • After minification 467.6 kB
  • After compression 70.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 408.7 kB or 85% of the original size.

Image Optimization

-3%

Potential reduce by 18.2 kB

  • Original 635.7 kB
  • After minification 617.5 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. REEDS images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 3.1 kB

  • Original 518.7 kB
  • After minification 518.7 kB
  • After compression 515.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-86%

Potential reduce by 804.2 kB

  • Original 932.1 kB
  • After minification 931.2 kB
  • After compression 127.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Reeds.com needs all CSS files to be minified and compressed as it can save up to 804.2 kB or 86% of the original size.

Requests Breakdown

Number of requests can be reduced by 24 (23%)

Requests Now

103

After Optimization

79

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 103 CSS, Javascripts, AJAX and image requests in order to completely render the main page of REEDS. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 18 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.reeds.com

www.reeds.com

254 ms

edbd3694cf0ad73723fd124d41025b70.min.css

edbd3694cf0ad73723fd124d41025b70.min.css

106 ms

styles-l.min.css

styles-l.min.css

141 ms

473505f8bde1c80824615593d95833ad.min.css

473505f8bde1c80824615593d95833ad.min.css

387 ms

107528937f8d4094d686e90b89668c8d.min.js

107528937f8d4094d686e90b89668c8d.min.js

244 ms

hello.js

hello.js

51 ms

khg7fsm.css

khg7fsm.css

57 ms

pa-63f8de4d9034fb00110019db.js

pa-63f8de4d9034fb00110019db.js

45 ms

init.js

init.js

39 ms

retailercall.js

retailercall.js

50 ms

tags.js

tags.js

50 ms

country

country

55 ms

p.css

p.css

67 ms

bundle-common.min.js

bundle-common.min.js

257 ms

es6-collections.min.js

es6-collections.min.js

335 ms

FormData.min.js

FormData.min.js

338 ms

reflektion.js

reflektion.js

78 ms

translation

translation

107 ms

US.png

US.png

35 ms

114 ms

32.gif

32.gif

131 ms

610_1.jpeg

610_1.jpeg

78 ms

blue-CC-popup.png

blue-CC-popup.png

78 ms

logo_reeds_transparent.png

logo_reeds_transparent.png

91 ms

diamond_1.png

diamond_1.png

91 ms

round_1.png

round_1.png

103 ms

oval_1.png

oval_1.png

102 ms

cushion_1.png

cushion_1.png

102 ms

pear_1.png

pear_1.png

160 ms

princess_1.png

princess_1.png

160 ms

emerald_1.png

emerald_1.png

159 ms

marquise_1.png

marquise_1.png

170 ms

solitaire_1.png

solitaire_1.png

172 ms

halo_1.png

halo_1.png

170 ms

vintageinspired_1.png

vintageinspired_1.png

183 ms

three-stone_1.png

three-stone_1.png

183 ms

multi-centerstone_1.png

multi-centerstone_1.png

184 ms

bridalsets_1.png

bridalsets_1.png

233 ms

settings_1.png

settings_1.png

232 ms

yellow-gold_1.png

yellow-gold_1.png

233 ms

white-gold_1.png

white-gold_1.png

233 ms

rose-gold_1.png

rose-gold_1.png

233 ms

mixedmetals_1.png

mixedmetals_1.png

235 ms

Tudor-plaque-240x120_us_jeweler.jpg

Tudor-plaque-240x120_us_jeweler.jpg

235 ms

engagement-rings-icon.png

engagement-rings-icon.png

234 ms

wedding-bands-icon1.png

wedding-bands-icon1.png

236 ms

earrings-icon.png

earrings-icon.png

266 ms

necklaces-icon.png

necklaces-icon.png

267 ms

bracelets-icon.png

bracelets-icon.png

267 ms

all-watches-icon.png

all-watches-icon.png

268 ms

200x200-GreyBG.png

200x200-GreyBG.png

269 ms

Solitaire_295x295.jpg

Solitaire_295x295.jpg

270 ms

Mikimoto_295x295.jpg

Mikimoto_295x295.jpg

271 ms

Engagement_A.jpg

Engagement_A.jpg

269 ms

APTH4-Z4KQH-RZ239-4GCBD-CE8AM

APTH4-Z4KQH-RZ239-4GCBD-CE8AM

211 ms

an

an

92 ms

rfk.css

rfk.css

150 ms

jquery-1.11.0.js

jquery-1.11.0.js

27 ms

made_mirage_medium-webfont.woff

made_mirage_medium-webfont.woff

220 ms

d

d

24 ms

d

d

63 ms

d

d

63 ms

d

d

63 ms

d

d

74 ms

d

d

80 ms

d

d

80 ms

d

d

81 ms

made_mirage_regular-webfont.woff

made_mirage_regular-webfont.woff

216 ms

country

country

53 ms

made_mirage_thin-webfont.woff

made_mirage_thin-webfont.woff

283 ms

made_mirage_bold-webfont.woff

made_mirage_bold-webfont.woff

277 ms

made_mirage_black-webfont.woff

made_mirage_black-webfont.woff

272 ms

Same-Day-Icon.png

Same-Day-Icon.png

173 ms

free-returns-icon.png

free-returns-icon.png

193 ms

personal-service-icon.png

personal-service-icon.png

214 ms

reeds-card-icon.png

reeds-card-icon.png

213 ms

footer_logo.png

footer_logo.png

213 ms

promet_web_accessibility_reviewed_tile.png

promet_web_accessibility_reviewed_tile.png

268 ms

bbb_logo_gray.png

bbb_logo_gray.png

270 ms

gia_logo_gray.png

gia_logo_gray.png

290 ms

jvc_logo_gray.png

jvc_logo_gray.png

257 ms

joa_logo_gray.png

joa_logo_gray.png

256 ms

config.json

config.json

168 ms

Reeds_Icons.ttf

Reeds_Icons.ttf

185 ms

tag.js

tag.js

157 ms

146 ms

clock

clock

165 ms

languages.js

languages.js

105 ms

clock.js

clock.js

106 ms

style.css

style.css

106 ms

logo_rolex.svg

logo_rolex.svg

95 ms

print.min.css

print.min.css

1289 ms

HP_715x505_opt1.jpg

HP_715x505_opt1.jpg

619 ms

GradGifts_505x505.jpg

GradGifts_505x505.jpg

618 ms

Pandora_610x610_3.jpg

Pandora_610x610_3.jpg

617 ms

REEDSCC_Update.jpg

REEDSCC_Update.jpg

617 ms

rw

rw

596 ms

clock.js

clock.js

155 ms

style.css

style.css

156 ms

logo_rolex.svg

logo_rolex.svg

146 ms

newsletter-subscribe.png

newsletter-subscribe.png

387 ms

background_plaque.jpg

background_plaque.jpg

71 ms

accutron_electrostatic_dna_casino_orange_rubber_strap_watch_45.1mm-28a205-1-20450102-hxc3d424d8.jpg

accutron_electrostatic_dna_casino_orange_rubber_strap_watch_45.1mm-28a205-1-20450102-hxc3d424d8.jpg

236 ms

accutron_electrostatic_dna_casino_red_rubber_strap_watch_45.1mm-28a206-1-20450110-hxb5227df8.jpg

accutron_electrostatic_dna_casino_red_rubber_strap_watch_45.1mm-28a206-1-20450110-hxb5227df8.jpg

238 ms

accutron_electrostatic_dna_casino_blue_rubber_strap_watch_45.1mm-28a208-1-20450144-hxf4350d58.jpg

accutron_electrostatic_dna_casino_blue_rubber_strap_watch_45.1mm-28a208-1-20450144-hxf4350d58.jpg

235 ms

accutron_electrostatic_dna_casino_green_rubber_strap_watch_45.1mm-28a207-1-20450136-hx1265da85.jpg

accutron_electrostatic_dna_casino_green_rubber_strap_watch_45.1mm-28a207-1-20450136-hx1265da85.jpg

236 ms

1_3ctw_diamond_white_gold_engagement_ring_setting-1-20401147-hxa389ecbb.jpg

1_3ctw_diamond_white_gold_engagement_ring_setting-1-20401147-hxa389ecbb.jpg

236 ms

downton_abbey_3ctw_emerald_lab_grown_diamond_white_gold_engagement_ring-lady_mary-1-20441994-hx6338e5f2_1.jpg

downton_abbey_3ctw_emerald_lab_grown_diamond_white_gold_engagement_ring-lady_mary-1-20441994-hx6338e5f2_1.jpg

237 ms

pandora_metallic_red_heart_charm-1-20440590-hx676404b3.jpg

pandora_metallic_red_heart_charm-1-20440590-hx676404b3.jpg

238 ms

pandora_love_abuelita_engravable_charm-1-20462354-hx6c1a21fb.jpg

pandora_love_abuelita_engravable_charm-1-20462354-hx6c1a21fb.jpg

238 ms

pelagos_fxd_chrono_cycling_black_dial_fabric_strap_watch__43mm__m25827kn-0001-1-m25827kn-0001-hx461160ef.jpg

pelagos_fxd_chrono_cycling_black_dial_fabric_strap_watch__43mm__m25827kn-0001-1-m25827kn-0001-hx461160ef.jpg

239 ms

omega_speedmaster_moonwatch_professional_co-axial_master_chronometer_chronograph_moonshine_gold_and_green_leather_strap_watch_42mm-o31063425010001-1-20370581-hx676533a5.jpg

omega_speedmaster_moonwatch_professional_co-axial_master_chronometer_chronograph_moonshine_gold_and_green_leather_strap_watch_42mm-o31063425010001-1-20370581-hx676533a5.jpg

240 ms

pandora_metallic_pink_heart_charm-1-20440608-hx86b1e447.jpg

pandora_metallic_pink_heart_charm-1-20440608-hx86b1e447.jpg

240 ms

tag_heuer_formula_1_senna_automatic_chronograph_stainless_steel_special_edition_watch_44mm-caz201d.ba0633-1-20152948-hx40134f98.jpg

tag_heuer_formula_1_senna_automatic_chronograph_stainless_steel_special_edition_watch_44mm-caz201d.ba0633-1-20152948-hx40134f98.jpg

238 ms

downton_abbey_3_1_3ctw_oval_lab_grown_diamond_yellow_gold_engagement_ring-lady_rose-1-20445219-hxdac22a8c_1.jpg

downton_abbey_3_1_3ctw_oval_lab_grown_diamond_yellow_gold_engagement_ring-lady_rose-1-20445219-hxdac22a8c_1.jpg

242 ms

breitling_navitimer_automatic_gmt_41_brown_leather_strap_watch_41mm-u17329f41g1p1-1-20460887-hx6e9aaf0f_4.jpg

breitling_navitimer_automatic_gmt_41_brown_leather_strap_watch_41mm-u17329f41g1p1-1-20460887-hx6e9aaf0f_4.jpg

239 ms

tag_heuer_carrera_chronograph_bi-compax_panda_dial_stainless_steel_watch_39mm-cbs2216.ba0041-1-20460788-hx72c3365e.jpg

tag_heuer_carrera_chronograph_bi-compax_panda_dial_stainless_steel_watch_39mm-cbs2216.ba0041-1-20460788-hx72c3365e.jpg

241 ms

breitling_superocean_automatic_36_steel_and_red_gold_white_rubber_strap_limited_edition_watch_36mm-a17377211o1s1-1-20460838-hxaca30b35_4.jpg

breitling_superocean_automatic_36_steel_and_red_gold_white_rubber_strap_limited_edition_watch_36mm-a17377211o1s1-1-20460838-hxaca30b35_4.jpg

240 ms

tp.widget.bootstrap.min.js

tp.widget.bootstrap.min.js

129 ms

tp.min.js

tp.min.js

131 ms

badge_new.png

badge_new.png

119 ms

Accessibility Review

reeds.com accessibility score

61

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

High

[aria-hidden="true"] elements contain focusable descendents

High

ARIA input fields do not have accessible names

High

[role]s do not have all required [aria-*] attributes

High

Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.

High

ARIA IDs are not unique

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

Best Practices

reeds.com best practices score

58

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Requests the geolocation permission on page load

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

reeds.com SEO score

75

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Reeds.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Reeds.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

reeds.com

Open Graph description is not detected on the main page of REEDS. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: