Tools & Wizards About Us
reklamombudsmannen.org screenshot

Report Summary

  • 77

    Performance

    Renders faster than
    84% of other websites

  • 82

    Accessibility

    Visual factors better than
    that of 52% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 77

    SEO

    Google-friendlier than
    36% of websites

reklamombudsmannen.org

Stiftelsen Reklamombudsmannen är näringslivets självreglering av reklam. - RO

Page Load Speed

7.8 sec in total

First Response

853 ms

Resources Loaded

4.5 sec

Page Rendered

2.5 sec

reklamombudsmannen.org screenshot

About Website

Welcome to reklamombudsmannen.org homepage info - get ready to check Reklamombudsmannen best content for Sweden right away, or after learning these important things about reklamombudsmannen.org

Stiftelsen Reklamombudsmannen (RO) är näringslivets självreglering av reklam. RO verkar för en hög etisk nivå i all kommersiell marknadskommunikation riktad mot den svenska marknaden.

Visit reklamombudsmannen.org

Key Findings

We analyzed Reklamombudsmannen.org page load time and found that the first response time was 853 ms and then it took 7 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

reklamombudsmannen.org performance score

77

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.2 s

42/100

10%

LCP (Largest Contentful Paint)

Value4.3 s

42/100

25%

SI (Speed Index)

Value3.7 s

86/100

10%

TBT (Total Blocking Time)

Value40 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0.001

100/100

15%

TTI (Time to Interactive)

Value4.1 s

86/100

10%

Network Requests Diagram

reklamombudsmannen.org

853 ms

qle1rhb.css

119 ms

style

695 ms

email-decode.min.js

26 ms

script

1276 ms

Our browser made a total of 31 requests to load all elements on the main page. We found that 65% of them (20 requests) were addressed to the original Reklamombudsmannen.org, 26% (8 requests) were made to Use.typekit.net and 3% (1 request) were made to P.typekit.net. The less responsive or slowest element that took the longest time to load (1.8 sec) belongs to the original domain Reklamombudsmannen.org.

Page Optimization Overview & Recommendations

Page size can be reduced by 313.4 kB (20%)

Content Size

1.6 MB

After Optimization

1.3 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Reklamombudsmannen.org main page is 1.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. Images take 1.5 MB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 45.5 kB

  • Original 53.4 kB
  • After minification 38.3 kB
  • After compression 7.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 15.2 kB, which is 28% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 45.5 kB or 85% of the original size.

Image Optimization

-18%

Potential reduce by 267.6 kB

  • Original 1.5 MB
  • After minification 1.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Reklamombudsmannen needs image optimization as it can save up to 267.6 kB or 18% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-3%

Potential reduce by 17 B

  • Original 655 B
  • After minification 655 B
  • After compression 638 B

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-1%

Potential reduce by 237 B

  • Original 30.7 kB
  • After minification 30.6 kB
  • After compression 30.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Reklamombudsmannen.org has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 3 (14%)

Requests Now

22

After Optimization

19

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 22 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Reklamombudsmannen. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

reklamombudsmannen.org

reklamombudsmannen.org

853 ms

qle1rhb.css

qle1rhb.css

119 ms

style

style

695 ms

email-decode.min.js

email-decode.min.js

26 ms

script

script

1276 ms

p.css

p.css

28 ms

style-fallback.css

style-fallback.css

576 ms

polyfill.min.js

polyfill.min.js

84 ms

NewsletterForm.html

NewsletterForm.html

736 ms

Eng-flag.svg

Eng-flag.svg

984 ms

ro-logo.svg

ro-logo.svg

736 ms

chevron-right.svg

chevron-right.svg

735 ms

pro-%C3%AAva120px.png

pro-%C3%AAva120px.png

1434 ms

utbilda1200px.png

utbilda1200px.png

1376 ms

va-%C3%AAgleda1200px.png

va-%C3%AAgleda1200px.png

1416 ms

desk.jpg

desk.jpg

1771 ms

woman-with-phone.png

woman-with-phone.png

1780 ms

d

d

61 ms

d

d

61 ms

d

d

93 ms

d

d

92 ms

d

d

92 ms

d

d

111 ms

d

d

111 ms

externalMonitoring

externalMonitoring

589 ms

GetSelectedDecisions

GetSelectedDecisions

756 ms

cookiewarning

cookiewarning

679 ms

e7e3cf9d-0f9d-4301-ad12-fb72d349ae43.png

e7e3cf9d-0f9d-4301-ad12-fb72d349ae43.png

1131 ms

default-decisions.png

default-decisions.png

171 ms

upheld-dark.png

upheld-dark.png

116 ms

not-upheld-dark.png

not-upheld-dark.png

101 ms

Accessibility Review

reklamombudsmannen.org accessibility score

82

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

reklamombudsmannen.org best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

SEO Factors

reklamombudsmannen.org SEO score

77

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Page is blocked from indexing

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    SV

  • Language Claimed

    SV

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Reklamombudsmannen.org can be misinterpreted by Google and other search engines. Our service has detected that Swedish is used on the page, and it matches the claimed language. Our system also found out that Reklamombudsmannen.org main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

reklamombudsmannen.org

Open Graph data is detected on the main page of Reklamombudsmannen. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: