Tools & Wizards About Us
retaildirect.co.uk screenshot

Report Summary

  • 97

    Performance

    Renders faster than
    94% of other websites

  • 81

    Accessibility

    Visual factors better than
    that of 51% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 58

    SEO

    Google-friendlier than
    21% of websites

retaildirect.co.uk

Page Load Speed

693 ms in total

First Response

59 ms

Resources Loaded

550 ms

Page Rendered

84 ms

retaildirect.co.uk screenshot

About Website

Welcome to retaildirect.co.uk homepage info - get ready to check Retaildirect best content right away, or after learning these important things about retaildirect.co.uk

Visit retaildirect.co.uk

Key Findings

We analyzed Retaildirect.co.uk page load time and found that the first response time was 59 ms and then it took 634 ms to load all DOM resources and completely render a web page. This is quite a good result, as only 10% of websites can load faster.

Performance Metrics

retaildirect.co.uk performance score

97

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value1.4 s

97/100

10%

LCP (Largest Contentful Paint)

Value2.6 s

88/100

25%

SI (Speed Index)

Value1.6 s

100/100

10%

TBT (Total Blocking Time)

Value0 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0.012

100/100

15%

TTI (Time to Interactive)

Value1.4 s

100/100

10%

Network Requests Diagram

retaildirect.co.uk

59 ms

retaildirect.co.uk

298 ms

maintanance1.png

181 ms

Our browser made a total of 3 requests to load all elements on the main page. We found that 67% of them (2 requests) were addressed to the original Retaildirect.co.uk, 33% (1 request) were made to Static-media.laptopoutlet.co.uk. The less responsive or slowest element that took the longest time to load (298 ms) belongs to the original domain Retaildirect.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 129 B (1%)

Content Size

13.8 kB

After Optimization

13.6 kB

  • HTML
  • Images

In fact, the total size of Retaildirect.co.uk main page is 13.8 kB. This result falls within a vast category (top 1 000 000) of heavyweight, probably not optimized, and thus slow loading web pages. Only a small number of websites need less resources to load. Images take 13.3 kB which makes up the majority of the site volume.

HTML Optimization

-29%

Potential reduce by 129 B

  • Original 448 B
  • After minification 445 B
  • After compression 319 B

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 129 B or 29% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 13.3 kB
  • After minification 13.3 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Retaildirect images are well optimized though.

Requests Breakdown

We found no issues to fix!

Requests Now

1

After Optimization

1

  • Images

The browser has sent 1 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Retaildirect. According to our analytics all requests are already optimized.

Network Requests Diagram

retaildirect.co.uk

retaildirect.co.uk

59 ms

retaildirect.co.uk

retaildirect.co.uk

298 ms

maintanance1.png

maintanance1.png

181 ms

Accessibility Review

retaildirect.co.uk accessibility score

81

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Document doesn't have a <title> element

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best Practices

retaildirect.co.uk best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

SEO Factors

retaildirect.co.uk SEO score

58

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Document doesn't have a <title> element

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    N/A

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Retaildirect.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Retaildirect.co.uk main page’s claimed encoding is . Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

retaildirect.co.uk

Open Graph description is not detected on the main page of Retaildirect. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: