Tools & Wizards About Us
rethinkcreative.org screenshot

Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

rethinkcreative.org

Rethink Creative

Page Load Speed

5.3 sec in total

First Response

321 ms

Resources Loaded

3.7 sec

Page Rendered

1.3 sec

rethinkcreative.org screenshot

About Website

Click here to check amazing Rethink Creative content for United States. Otherwise, check out these important facts you probably never knew about rethinkcreative.org

We are a brand equity agency that creates raving fans of your brand through stellar content creation.

Visit rethinkcreative.org

Key Findings

We analyzed Rethinkcreative.org page load time and found that the first response time was 321 ms and then it took 5 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

rethinkcreative.org performance score

0

Network Requests Diagram

rethinkcreative.org

321 ms

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76 ms

css

50 ms

load.sumome.com

481 ms

jquery-2.1.3.min.js

44 ms

Our browser made a total of 74 requests to load all elements on the main page. We found that 4% of them (3 requests) were addressed to the original Rethinkcreative.org, 30% (22 requests) were made to Static1.squarespace.com and 20% (15 requests) were made to Use.typekit.net. The less responsive or slowest element that took the longest time to load (971 ms) relates to the external source Use.typekit.net.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.3 MB (21%)

Content Size

6.3 MB

After Optimization

5.0 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Rethinkcreative.org main page is 6.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 5.3 MB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 121.4 kB

  • Original 144.4 kB
  • After minification 122.5 kB
  • After compression 23.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 22.0 kB, which is 15% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 121.4 kB or 84% of the original size.

Image Optimization

-10%

Potential reduce by 529.7 kB

  • Original 5.3 MB
  • After minification 4.8 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Rethink Creative images are well optimized though.

JavaScript Optimization

-73%

Potential reduce by 422.3 kB

  • Original 582.4 kB
  • After minification 582.3 kB
  • After compression 160.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 422.3 kB or 73% of the original size.

CSS Optimization

-93%

Potential reduce by 231.9 kB

  • Original 250.7 kB
  • After minification 249.6 kB
  • After compression 18.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Rethinkcreative.org needs all CSS files to be minified and compressed as it can save up to 231.9 kB or 93% of the original size.

Requests Breakdown

Number of requests can be reduced by 17 (33%)

Requests Now

52

After Optimization

35

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 52 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Rethink Creative. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 12 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

rethinkcreative.org

rethinkcreative.org

321 ms

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76 ms

css

css

50 ms

load.sumome.com

load.sumome.com

481 ms

jquery-2.1.3.min.js

jquery-2.1.3.min.js

44 ms

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rethinkcreative.org

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205 ms

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19 ms

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site.css

244 ms

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81 ms

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16 ms

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16 ms

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640 ms

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753 ms

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910 ms

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971 ms

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968 ms

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968 ms

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967 ms

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631 ms

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745 ms

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631 ms

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629 ms

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759 ms

RecordHit

RecordHit

720 ms

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783 ms

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428 ms

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127 ms

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128 ms

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186 ms

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186 ms

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94 ms

SEO Factors

rethinkcreative.org SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Rethinkcreative.org can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Rethinkcreative.org main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

rethinkcreative.org

Open Graph description is not detected on the main page of Rethink Creative. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: