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riceland.com screenshot

Report Summary

  • 55

    Performance

    Renders faster than
    72% of other websites

  • 79

    Accessibility

    Visual factors better than
    that of 47% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 79

    SEO

    Google-friendlier than
    40% of websites

riceland.com

Riceland

Page Load Speed

1.5 sec in total

First Response

159 ms

Resources Loaded

882 ms

Page Rendered

478 ms

riceland.com screenshot

About Website

Click here to check amazing Riceland content for United States. Otherwise, check out these important facts you probably never knew about riceland.com

Riceland is the world's largest miller and marketer of rice and one of the Mid-South's major soybean processors. For further information and inquiries, contact us!

Visit riceland.com

Key Findings

We analyzed Riceland.com page load time and found that the first response time was 159 ms and then it took 1.4 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster.

Performance Metrics

riceland.com performance score

55

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.0 s

48/100

10%

LCP (Largest Contentful Paint)

Value11.6 s

0/100

25%

SI (Speed Index)

Value6.2 s

44/100

10%

TBT (Total Blocking Time)

Value140 ms

95/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value10.8 s

22/100

10%

Network Requests Diagram

riceland.com

159 ms

www.riceland.com

181 ms

screen.css

72 ms

jquery-1.10.1.min.js

8 ms

jquery-migrate-1.2.1.min.js

9 ms

Our browser made a total of 45 requests to load all elements on the main page. We found that 49% of them (22 requests) were addressed to the original Riceland.com, 9% (4 requests) were made to Translate.googleapis.com and 7% (3 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (285 ms) belongs to the original domain Riceland.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 619.6 kB (52%)

Content Size

1.2 MB

After Optimization

577.9 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Riceland.com main page is 1.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. CSS take 432.9 kB which makes up the majority of the site volume.

HTML Optimization

-72%

Potential reduce by 13.3 kB

  • Original 18.5 kB
  • After minification 16.3 kB
  • After compression 5.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 2.1 kB, which is 12% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 13.3 kB or 72% of the original size.

Image Optimization

-20%

Potential reduce by 80.8 kB

  • Original 401.7 kB
  • After minification 320.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Riceland needs image optimization as it can save up to 80.8 kB or 20% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-47%

Potential reduce by 161.8 kB

  • Original 344.5 kB
  • After minification 333.1 kB
  • After compression 182.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 161.8 kB or 47% of the original size.

CSS Optimization

-84%

Potential reduce by 363.7 kB

  • Original 432.9 kB
  • After minification 379.9 kB
  • After compression 69.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Riceland.com needs all CSS files to be minified and compressed as it can save up to 363.7 kB or 84% of the original size.

Requests Breakdown

Number of requests can be reduced by 22 (55%)

Requests Now

40

After Optimization

18

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 40 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Riceland. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 18 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

riceland.com

riceland.com

159 ms

www.riceland.com

www.riceland.com

181 ms

screen.css

screen.css

72 ms

jquery-1.10.1.min.js

jquery-1.10.1.min.js

8 ms

jquery-migrate-1.2.1.min.js

jquery-migrate-1.2.1.min.js

9 ms

jquery.easing.min.js

jquery.easing.min.js

98 ms

jquery.scrollTo.min.js

jquery.scrollTo.min.js

98 ms

modernizr.custom.74326.js

modernizr.custom.74326.js

99 ms

font-awesome.css

font-awesome.css

8 ms

addtohomescreen.css

addtohomescreen.css

112 ms

element.js

element.js

54 ms

webfont.js

webfont.js

19 ms

jquery.visible.min.js

jquery.visible.min.js

129 ms

effects.js

effects.js

130 ms

addtohomescreen.js

addtohomescreen.js

129 ms

analytics.js

analytics.js

21 ms

translateelement.css

translateelement.css

100 ms

main.js

main.js

134 ms

menu-toggle-icon.png

menu-toggle-icon.png

59 ms

riceland_logo.png

riceland_logo.png

60 ms

rice-pilaf-a.jpg.300x300_q85_crop_upscale.jpg

rice-pilaf-a.jpg.300x300_q85_crop_upscale.jpg

243 ms

gp_homepromo.jpg.520x160_q85_crop_upscale.jpg

gp_homepromo.jpg.520x160_q85_crop_upscale.jpg

226 ms

rice-bran_promo.jpg.520x160_q85_crop_upscale.jpg

rice-bran_promo.jpg.520x160_q85_crop_upscale.jpg

224 ms

riceland_blog_banner.jpg

riceland_blog_banner.jpg

127 ms

linkid.js

linkid.js

45 ms

meet_farmers_home_page_background.jpg

meet_farmers_home_page_background.jpg

191 ms

social-icons-sprite.png

social-icons-sprite.png

73 ms

hp_about_rice_background.jpg

hp_about_rice_background.jpg

284 ms

divisions-nav-background.jpg

divisions-nav-background.jpg

285 ms

division-icon-sprite.png

division-icon-sprite.png

186 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

9 ms

collect

collect

9 ms

collect

collect

79 ms

gZWolOc6fYE

gZWolOc6fYE

157 ms

element_main.js

element_main.js

39 ms

translate_24dp.png

translate_24dp.png

43 ms

l

l

45 ms

cleardot.gif

cleardot.gif

120 ms

www-embed-player-vflfNyN_r.css

www-embed-player-vflfNyN_r.css

36 ms

www-embed-player.js

www-embed-player.js

73 ms

Lrq7Jibxdtv2QOPyDSqncpDfQFNs3PE6SoUrUNh2GTU.js

Lrq7Jibxdtv2QOPyDSqncpDfQFNs3PE6SoUrUNh2GTU.js

20 ms

ad_status.js

ad_status.js

46 ms

zN7GBFwfMP4uA6AR0HCoLQ.ttf

zN7GBFwfMP4uA6AR0HCoLQ.ttf

45 ms

RxZJdnzeo3R5zSexge8UUaCWcynf_cDxXwCLxiixG1c.ttf

RxZJdnzeo3R5zSexge8UUaCWcynf_cDxXwCLxiixG1c.ttf

48 ms

print.css

print.css

73 ms

Accessibility Review

riceland.com accessibility score

79

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

Best Practices

riceland.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

riceland.com SEO score

79

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Riceland.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Riceland.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

riceland.com

Open Graph description is not detected on the main page of Riceland. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: