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richards.partners screenshot

Report Summary

  • 61

    Performance

    Renders faster than
    76% of other websites

  • 93

    Accessibility

    Visual factors better than
    that of 80% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 100

    SEO

    Google-friendlier than
    94% of websites

richards.partners

Richards Partners – Brand Strategy and Design | Home

Page Load Speed

3.3 sec in total

First Response

433 ms

Resources Loaded

2.8 sec

Page Rendered

116 ms

richards.partners screenshot

About Website

Welcome to richards.partners homepage info - get ready to check Richards best content for United States right away, or after learning these important things about richards.partners

Richards Partners is a creative agency and consultancy working at the intersection of Strategy and Design and specialising in Branding

Visit richards.partners

Key Findings

We analyzed Richards.partners page load time and found that the first response time was 433 ms and then it took 2.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

richards.partners performance score

61

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.4 s

70/100

10%

LCP (Largest Contentful Paint)

Value8.9 s

1/100

25%

SI (Speed Index)

Value5.8 s

49/100

10%

TBT (Total Blocking Time)

Value130 ms

96/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value7.1 s

52/100

10%

Network Requests Diagram

richards.partners

433 ms

richards.partners

947 ms

normalize.css

200 ms

generalstudios.css

399 ms

richardspartners.css

598 ms

Our browser made a total of 23 requests to load all elements on the main page. We found that 61% of them (14 requests) were addressed to the original Richards.partners, 9% (2 requests) were made to Googletagmanager.com and 9% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (947 ms) belongs to the original domain Richards.partners.

Page Optimization Overview & Recommendations

Page size can be reduced by 19.8 kB (9%)

Content Size

221.3 kB

After Optimization

201.5 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Richards.partners main page is 221.3 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 25% of websites need less resources to load. Images take 132.6 kB which makes up the majority of the site volume.

HTML Optimization

-71%

Potential reduce by 13.5 kB

  • Original 18.9 kB
  • After minification 18.3 kB
  • After compression 5.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 13.5 kB or 71% of the original size.

Image Optimization

-1%

Potential reduce by 1.4 kB

  • Original 132.6 kB
  • After minification 131.2 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Richards images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 68 B

  • Original 50.7 kB
  • After minification 50.7 kB
  • After compression 50.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-25%

Potential reduce by 4.7 kB

  • Original 19.1 kB
  • After minification 18.3 kB
  • After compression 14.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Richards.partners needs all CSS files to be minified and compressed as it can save up to 4.7 kB or 25% of the original size.

Requests Breakdown

Number of requests can be reduced by 9 (50%)

Requests Now

18

After Optimization

9

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 18 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Richards. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 10 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

richards.partners

richards.partners

433 ms

richards.partners

richards.partners

947 ms

normalize.css

normalize.css

200 ms

generalstudios.css

generalstudios.css

399 ms

richardspartners.css

richardspartners.css

598 ms

modernizr.js

modernizr.js

601 ms

jquery.min.js

jquery.min.js

38 ms

generalstudios.js

generalstudios.js

809 ms

rp.js

rp.js

660 ms

froogaloop.min.js

froogaloop.min.js

46 ms

gsap.min.js

gsap.min.js

56 ms

gtm.js

gtm.js

102 ms

analytics.js

analytics.js

66 ms

146195846

146195846

271 ms

richards_partners.png

richards_partners.png

201 ms

button.png

button.png

200 ms

x-grey.png

x-grey.png

265 ms

rp-home-2-opt.jpg

rp-home-2-opt.jpg

803 ms

TheinhardtReg-webfont.woff

TheinhardtReg-webfont.woff

406 ms

TheinhardtMed-webfont.woff

TheinhardtMed-webfont.woff

544 ms

collect

collect

13 ms

js

js

53 ms

api.js

api.js

13 ms

Accessibility Review

richards.partners accessibility score

93

Accessibility Issues

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best Practices

richards.partners best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

richards.partners SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Richards.partners can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Richards.partners main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

richards.partners

Open Graph data is detected on the main page of Richards. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: