Tools & Wizards About Us
rmidirect.com screenshot

Report Summary

  • 26

    Performance

    Renders faster than
    45% of other websites

  • 84

    Accessibility

    Visual factors better than
    that of 56% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 99

    SEO

    Google-friendlier than
    93% of websites

rmidirect.com

RMI Direct Marketing - Connecticut Direct and Digital Marketing Agency

Page Load Speed

1.9 sec in total

First Response

73 ms

Resources Loaded

1.3 sec

Page Rendered

514 ms

rmidirect.com screenshot

About Website

Visit rmidirect.com now to see the best up-to-date RMI Direct content and also check out these interesting facts you probably never knew about rmidirect.com

Leading direct, data and digital media marketing agency. RMI Direct Marketing is your total direct marketing resource, offering Brokerage, Management, Direct Mail, Integrated and Creative services.

Visit rmidirect.com

Key Findings

We analyzed Rmidirect.com page load time and found that the first response time was 73 ms and then it took 1.8 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 35% of websites can load faster.

Performance Metrics

rmidirect.com performance score

26

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.7 s

29/100

10%

LCP (Largest Contentful Paint)

Value6.7 s

8/100

25%

SI (Speed Index)

Value6.8 s

35/100

10%

TBT (Total Blocking Time)

Value2,100 ms

7/100

30%

CLS (Cumulative Layout Shift)

Value0.002

100/100

15%

TTI (Time to Interactive)

Value15.2 s

7/100

10%

Network Requests Diagram

rmidirect.com

73 ms

www.rmidirect.com

96 ms

styles.css

11 ms

modernizr.js

16 ms

jquery.min.js

26 ms

Our browser made a total of 95 requests to load all elements on the main page. We found that 66% of them (63 requests) were addressed to the original Rmidirect.com, 13% (12 requests) were made to App-3qndlq1lkc.marketingautomation.services and 3% (3 requests) were made to Koi-3qndlq1lkc.marketingautomation.services. The less responsive or slowest element that took the longest time to load (311 ms) relates to the external source Promo.rmidirect.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 756.6 kB (24%)

Content Size

3.2 MB

After Optimization

2.4 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Rmidirect.com main page is 3.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 2.3 MB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 48.3 kB

  • Original 59.0 kB
  • After minification 46.3 kB
  • After compression 10.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 12.7 kB, which is 22% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 48.3 kB or 82% of the original size.

Image Optimization

-21%

Potential reduce by 473.5 kB

  • Original 2.3 MB
  • After minification 1.8 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, RMI Direct needs image optimization as it can save up to 473.5 kB or 21% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-20%

Potential reduce by 133.5 kB

  • Original 669.1 kB
  • After minification 666.4 kB
  • After compression 535.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 133.5 kB or 20% of the original size.

CSS Optimization

-78%

Potential reduce by 101.3 kB

  • Original 129.6 kB
  • After minification 100.3 kB
  • After compression 28.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Rmidirect.com needs all CSS files to be minified and compressed as it can save up to 101.3 kB or 78% of the original size.

Requests Breakdown

Number of requests can be reduced by 30 (35%)

Requests Now

85

After Optimization

55

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 85 CSS, Javascripts, AJAX and image requests in order to completely render the main page of RMI Direct. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 26 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

rmidirect.com

rmidirect.com

73 ms

www.rmidirect.com

www.rmidirect.com

96 ms

styles.css

styles.css

11 ms

modernizr.js

modernizr.js

16 ms

jquery.min.js

jquery.min.js

26 ms

signup-form-widget.min.js

signup-form-widget.min.js

61 ms

form.js

form.js

151 ms

main.js

main.js

36 ms

raphael.js

raphael.js

37 ms

service-circle.js

service-circle.js

36 ms

js

js

113 ms

form.js

form.js

311 ms

ss.js

ss.js

77 ms

gtm.js

gtm.js

82 ms

mobile-search.png

mobile-search.png

61 ms

rmi-logo.png

rmi-logo.png

59 ms

phyllis.png

phyllis.png

60 ms

kevin.png

kevin.png

60 ms

guideposts.png

guideposts.png

61 ms

give.png

give.png

65 ms

email-bounce.png

email-bounce.png

61 ms

usps-overhaul-graphic-2.png

usps-overhaul-graphic-2.png

112 ms

whitepaper-item.png

whitepaper-item.png

61 ms

newsletter-graphic.png

newsletter-graphic.png

68 ms

american-institute-for-cancer-research.png

american-institute-for-cancer-research.png

62 ms

american-institute-for-cancer-research.png

american-institute-for-cancer-research.png

65 ms

ala-logo-list-kit-bt-01.png

ala-logo-list-kit-bt-01.png

69 ms

ala-logo-list-kit-bt-01.png

ala-logo-list-kit-bt-01.png

67 ms

beckett-media.png

beckett-media.png

68 ms

beckett-media.png

beckett-media.png

67 ms

belvoir-media-group.png

belvoir-media-group.png

110 ms

belvoir-media-group.png

belvoir-media-group.png

111 ms

cap_log_website_2018.png

cap_log_website_2018.png

110 ms

cap_log_website_2018.png

cap_log_website_2018.png

110 ms

consumers-checkbook.png

consumers-checkbook.png

110 ms

consumers-checkbook.png

consumers-checkbook.png

110 ms

dover_saddlery.png

dover_saddlery.png

112 ms

dover_saddlery.png

dover_saddlery.png

110 ms

garden__gun.png

garden__gun.png

112 ms

garden__gun.png

garden__gun.png

113 ms

guideposts.png

guideposts.png

114 ms

guideposts.png

guideposts.png

113 ms

jdrf.jpg

jdrf.jpg

121 ms

jdrf.jpg

jdrf.jpg

121 ms

list-kit-maw-logo-color.png

list-kit-maw-logo-color.png

122 ms

list-kit-maw-logo-color.png

list-kit-maw-logo-color.png

120 ms

mayoclinicdocumentarygraphic.png

mayoclinicdocumentarygraphic.png

120 ms

mayoclinicdocumentarygraphic.png

mayoclinicdocumentarygraphic.png

157 ms

nwf-new-logov4.png

nwf-new-logov4.png

191 ms

nwf-new-logov4.png

nwf-new-logov4.png

189 ms

underscore-min.js

underscore-min.js

91 ms

nutrition-action.png

nutrition-action.png

140 ms

nutrition-action.png

nutrition-action.png

137 ms

womens-running.png

womens-running.png

152 ms

womens-running.png

womens-running.png

145 ms

homepage-direct.jpg

homepage-direct.jpg

136 ms

homepage-digital.jpg

homepage-digital.jpg

139 ms

icons-sc555b38578.png

icons-sc555b38578.png

137 ms

28EBF4_2_0.woff

28EBF4_2_0.woff

143 ms

28EBF4_1_0.woff

28EBF4_1_0.woff

143 ms

28EBF4_0_0.woff

28EBF4_0_0.woff

142 ms

api.js

api.js

55 ms

28EBF4_4_0.woff

28EBF4_4_0.woff

62 ms

28EBF4_5_0.woff

28EBF4_5_0.woff

79 ms

28EBF4_3_0.woff

28EBF4_3_0.woff

79 ms

ga.js

ga.js

18 ms

insight.min.js

insight.min.js

46 ms

koi

koi

146 ms

__utm.gif

__utm.gif

21 ms

recaptcha__en.js

recaptcha__en.js

48 ms

insight_tag_errors.gif

insight_tag_errors.gif

202 ms

M7I0ME40SUvSTUoySNU1MTBN0bVMSjbTNTAwNrc0MU8zMk9LAwA

M7I0ME40SUvSTUoySNU1MTBN0bVMSjbTNTAwNrc0MU8zMk9LAwA

101 ms

visitor.gif

visitor.gif

84 ms

formbasics.css

formbasics.css

24 ms

jquery-ui.min.css

jquery-ui.min.css

104 ms

base.css

base.css

38 ms

datetimepicker.css

datetimepicker.css

38 ms

jquery-1.7.2.min.js

jquery-1.7.2.min.js

40 ms

jquery.validate.min.js

jquery.validate.min.js

37 ms

additional-methods.min.js

additional-methods.min.js

101 ms

jquery.form.js

jquery.form.js

102 ms

jquery-ui.min.js

jquery-ui.min.js

61 ms

datetimepicker.js

datetimepicker.js

57 ms

jquery.placeholder.js

jquery.placeholder.js

102 ms

api.js

api.js

22 ms

signup-form-widget.css

signup-form-widget.css

21 ms

efea13605b44a5063645af3665fe770b.json

efea13605b44a5063645af3665fe770b.json

65 ms

28EBF4_5_0.ttf

28EBF4_5_0.ttf

16 ms

28EBF4_3_0.ttf

28EBF4_3_0.ttf

15 ms

roundtrip.js

roundtrip.js

18 ms

service-circle-creative.png

service-circle-creative.png

12 ms

service-circle-brokerage.png

service-circle-brokerage.png

9 ms

service-circle-management.png

service-circle-management.png

9 ms

service-circle-alternative-media.png

service-circle-alternative-media.png

10 ms

service-circle-digital.png

service-circle-digital.png

12 ms

Accessibility Review

rmidirect.com accessibility score

84

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-hidden="true"] elements contain focusable descendents

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Links do not have a discernible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best Practices

rmidirect.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

rmidirect.com SEO score

99

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Rmidirect.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Rmidirect.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

rmidirect.com

Open Graph data is detected on the main page of RMI Direct. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: