Tools & Wizards About Us
rogerssaleslincoln.com screenshot

Report Summary

  • 11

    Performance

    Renders faster than
    24% of other websites

  • 98

    Accessibility

    Visual factors better than
    that of 94% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 77

    SEO

    Google-friendlier than
    36% of websites

rogerssaleslincoln.com

Midland Lincoln Dealer in Midland TX | Big Spring Lamesa Odessa Lincoln Dealership Texas

Page Load Speed

20.9 sec in total

First Response

85 ms

Resources Loaded

20.4 sec

Page Rendered

374 ms

rogerssaleslincoln.com screenshot

About Website

Visit rogerssaleslincoln.com now to see the best up-to-date Rogerssales Lincoln content and also check out these interesting facts you probably never knew about rogerssaleslincoln.com

Rogers Lincoln of Midland TX serving Big Spring, Lamesa, Odessa, is one of the finest Midland Lincoln dealers.

Visit rogerssaleslincoln.com

Key Findings

We analyzed Rogerssaleslincoln.com page load time and found that the first response time was 85 ms and then it took 20.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 95% of websites can load faster. Unfortunately, there was 1 request timeout, which can generally increase the web page load time, as the browser stays idle while waiting for website response.

Performance Metrics

rogerssaleslincoln.com performance score

11

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.8 s

4/100

10%

LCP (Largest Contentful Paint)

Value8.9 s

1/100

25%

SI (Speed Index)

Value15.8 s

0/100

10%

TBT (Total Blocking Time)

Value18,100 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.162

72/100

15%

TTI (Time to Interactive)

Value41.5 s

0/100

10%

Network Requests Diagram

www.rogerslincoln.com

85 ms

blocker.js

108 ms

dotagging.js

56 ms

dealerOnTrack.min.js

12 ms

launch-4cd86146255a.min.js

49 ms

Our browser made a total of 82 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Rogerssaleslincoln.com, 7% (6 requests) were made to Cdn.dlron.us and 7% (6 requests) were made to Youtube.com. The less responsive or slowest element that took the longest time to load (20 sec) relates to the external source Lincoln.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 662.2 kB (16%)

Content Size

4.2 MB

After Optimization

3.5 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Rogerssaleslincoln.com main page is 4.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 2.7 MB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 366.4 kB

  • Original 433.5 kB
  • After minification 431.1 kB
  • After compression 67.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 366.4 kB or 85% of the original size.

Image Optimization

-1%

Potential reduce by 37.4 kB

  • Original 2.7 MB
  • After minification 2.7 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Rogerssales Lincoln images are well optimized though.

JavaScript Optimization

-28%

Potential reduce by 258.0 kB

  • Original 920.9 kB
  • After minification 920.9 kB
  • After compression 662.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 258.0 kB or 28% of the original size.

CSS Optimization

-1%

Potential reduce by 404 B

  • Original 62.3 kB
  • After minification 62.3 kB
  • After compression 61.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Rogerssaleslincoln.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 36 (51%)

Requests Now

71

After Optimization

35

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 71 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Rogerssales Lincoln. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 37 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

www.rogerslincoln.com

www.rogerslincoln.com

85 ms

blocker.js

blocker.js

108 ms

dotagging.js

dotagging.js

56 ms

dealerOnTrack.min.js

dealerOnTrack.min.js

12 ms

launch-4cd86146255a.min.js

launch-4cd86146255a.min.js

49 ms

script.js

script.js

56 ms

slick.min.css

slick.min.css

14 ms

slick-theme.min.css

slick-theme.min.css

21 ms

slick.min.js

slick.min.js

40 ms

iframeInitializer.min.js

iframeInitializer.min.js

45 ms

jquery-3.6.3.min.js

jquery-3.6.3.min.js

44 ms

ua-parser.min.js

ua-parser.min.js

38 ms

dealeron.js

dealeron.js

38 ms

dealeron.static.min.js

dealeron.static.min.js

38 ms

bootstrap.min.js

bootstrap.min.js

46 ms

userAgent-detection.min.js

userAgent-detection.min.js

47 ms

modernizr.min.js

modernizr.min.js

49 ms

jquery.validate.min.js

jquery.validate.min.js

45 ms

dealerOnLeadsBundle.js

dealerOnLeadsBundle.js

61 ms

locationSortInjection.min.js

locationSortInjection.min.js

49 ms

do_utility.min.js

do_utility.min.js

50 ms

formPhoneUtility.min.js

formPhoneUtility.min.js

49 ms

coreBundle.js

coreBundle.js

50 ms

navigation.min.js

navigation.min.js

52 ms

bannerManager.min.js

bannerManager.min.js

50 ms

lazyLoadHomepage.min.js

lazyLoadHomepage.min.js

52 ms

banner.js

banner.js

247 ms

personalization.js

personalization.js

48 ms

banner.js

banner.js

51 ms

analytics.min.js

analytics.min.js

136 ms

js

js

177 ms

base.js

base.js

188 ms

gtm.js

gtm.js

240 ms

gtm.js

gtm.js

239 ms

5vtuDZnEvc4

5vtuDZnEvc4

322 ms

YAC_AdMarker_Icon_Text_77x15.png

YAC_AdMarker_Icon_Text_77x15.png

232 ms

lincoln.png

lincoln.png

53 ms

lincoln-black-label.png

lincoln-black-label.png

53 ms

logo.png

logo.png

71 ms

bgVideo2022.jpg

bgVideo2022.jpg

123 ms

24-Sept_0-60_Aviator_DO_1920x600.jpg

24-Sept_0-60_Aviator_DO_1920x600.jpg

99 ms

RL-Hero1_2024Aviator.jpg

RL-Hero1_2024Aviator.jpg

157 ms

RL-Hero2_2024Navigator.jpg

RL-Hero2_2024Navigator.jpg

157 ms

RL-Hero3_2024Corsair.jpg

RL-Hero3_2024Corsair.jpg

167 ms

RogersLin_Service_1920x600.jpg

RogersLin_Service_1920x600.jpg

242 ms

22_T3_HeroBanner_1920x600_100Years.jpg

22_T3_HeroBanner_1920x600_100Years.jpg

213 ms

LINCOLN_MOBILE.jpg

LINCOLN_MOBILE.jpg

296 ms

LINCOLN_PRIORITY.png

LINCOLN_PRIORITY.png

857 ms

Lincoln_SUVs_1920x600.jpg

Lincoln_SUVs_1920x600.jpg

295 ms

24-T3-MotorTrend__DO_Carousel_1920x600.jpg

24-T3-MotorTrend__DO_Carousel_1920x600.jpg

197 ms

2025-aviator-block-img.jpg

2025-aviator-block-img.jpg

214 ms

quicknav-service.jpg

quicknav-service.jpg

214 ms

navigator.png

navigator.png

215 ms

aviator.png

aviator.png

216 ms

nautilus.png

nautilus.png

216 ms

corsair.png

corsair.png

217 ms

get-in-touch.jpg

get-in-touch.jpg

217 ms

featured1.jpg

featured1.jpg

262 ms

FordDirect_darkgray.png

FordDirect_darkgray.png

221 ms

privacyoptions31x15.png

privacyoptions31x15.png

226 ms

USA

USA

20037 ms

proximanova-light-webfont.woff

proximanova-light-webfont.woff

141 ms

proximanova-reg-webfont.woff

proximanova-reg-webfont.woff

157 ms

millerbannerblack.woff

millerbannerblack.woff

134 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

163 ms

proximanova-bold-webfont.woff

proximanova-bold-webfont.woff

157 ms

millerbannerblackitalic.woff

millerbannerblackitalic.woff

157 ms

linkid.js

linkid.js

119 ms

collect

collect

10 ms

collect

collect

50 ms

www-player.css

www-player.css

8 ms

www-embed-player.js

www-embed-player.js

26 ms

base.js

base.js

60 ms

ad_status.js

ad_status.js

179 ms

Q_BtBDv5dYOJzhRCKxAP2e8Htmv8FmyjEtTc2-mDxbE.js

Q_BtBDv5dYOJzhRCKxAP2e8Htmv8FmyjEtTc2-mDxbE.js

134 ms

embed.js

embed.js

51 ms

KFOmCnqEu92Fr1Mu4mxPKTU1Kg.ttf

KFOmCnqEu92Fr1Mu4mxPKTU1Kg.ttf

48 ms

KFOlCnqEu92Fr1MmEU9fBBc9AMP6lQ.ttf

KFOlCnqEu92Fr1MmEU9fBBc9AMP6lQ.ttf

48 ms

id

id

31 ms

Create

Create

114 ms

GenerateIT

GenerateIT

14 ms

log_event

log_event

15 ms

Accessibility Review

rogerssaleslincoln.com accessibility score

98

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

rogerssaleslincoln.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

rogerssaleslincoln.com SEO score

77

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document doesn't use legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Rogerssaleslincoln.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Rogerssaleslincoln.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

rogerssaleslincoln.com

Open Graph data is detected on the main page of Rogerssales Lincoln. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: