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rossdale.com.au screenshot

Report Summary

  • 49

    Performance

    Renders faster than
    67% of other websites

  • 87

    Accessibility

    Visual factors better than
    that of 66% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 83

    SEO

    Google-friendlier than
    46% of websites

rossdale.com.au

The World's Best Arts & Crafts Brands | Rossdale

Page Load Speed

7.8 sec in total

First Response

455 ms

Resources Loaded

6.6 sec

Page Rendered

702 ms

rossdale.com.au screenshot

About Website

Welcome to rossdale.com.au homepage info - get ready to check Rossdale best content right away, or after learning these important things about rossdale.com.au

Rossdale is an Australian-owned and operated wholesale distributor of arts and crafts materials. Established in 1948.

Visit rossdale.com.au

Key Findings

We analyzed Rossdale.com.au page load time and found that the first response time was 455 ms and then it took 7.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

rossdale.com.au performance score

49

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.9 s

25/100

10%

LCP (Largest Contentful Paint)

Value7.9 s

3/100

25%

SI (Speed Index)

Value6.8 s

35/100

10%

TBT (Total Blocking Time)

Value280 ms

81/100

30%

CLS (Cumulative Layout Shift)

Value0.047

99/100

15%

TTI (Time to Interactive)

Value8.8 s

35/100

10%

Network Requests Diagram

rossdale.com.au

455 ms

www.rossdale.com.au

1077 ms

f7680d9e8a8b7fd3144b1085f161d8dd.css

431 ms

jquery.min.js

853 ms

0c15c7063070f07cb3d018d3e95b6153.js

645 ms

Our browser made a total of 51 requests to load all elements on the main page. We found that 92% of them (47 requests) were addressed to the original Rossdale.com.au, 4% (2 requests) were made to Googletagmanager.com and 4% (2 requests) were made to Use.typekit.net. The less responsive or slowest element that took the longest time to load (2.5 sec) belongs to the original domain Rossdale.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 335.0 kB (11%)

Content Size

3.2 MB

After Optimization

2.8 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Rossdale.com.au main page is 3.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. Images take 3.0 MB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 54.8 kB

  • Original 66.1 kB
  • After minification 65.8 kB
  • After compression 11.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 54.8 kB or 83% of the original size.

Image Optimization

-9%

Potential reduce by 279.9 kB

  • Original 3.0 MB
  • After minification 2.7 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Rossdale images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 267 B

  • Original 124.0 kB
  • After minification 124.0 kB
  • After compression 123.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 66 B

  • Original 36.2 kB
  • After minification 36.2 kB
  • After compression 36.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Rossdale.com.au has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 28 (62%)

Requests Now

45

After Optimization

17

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 45 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Rossdale. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 23 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

rossdale.com.au

rossdale.com.au

455 ms

www.rossdale.com.au

www.rossdale.com.au

1077 ms

f7680d9e8a8b7fd3144b1085f161d8dd.css

f7680d9e8a8b7fd3144b1085f161d8dd.css

431 ms

jquery.min.js

jquery.min.js

853 ms

0c15c7063070f07cb3d018d3e95b6153.js

0c15c7063070f07cb3d018d3e95b6153.js

645 ms

e1fff6c899b2acc9f645818b95be6adb.js

e1fff6c899b2acc9f645818b95be6adb.js

644 ms

9ab1a370e9ceeb3dd7c9da4fe67db0ca.js

9ab1a370e9ceeb3dd7c9da4fe67db0ca.js

643 ms

04a3ab58f209bb33fe8d00791e53f4b7.js

04a3ab58f209bb33fe8d00791e53f4b7.js

643 ms

c09e396ec28d0b3b54460c011511ed08.js

c09e396ec28d0b3b54460c011511ed08.js

644 ms

5fa7c07e08ea78bdf8d2643413aff22a.js

5fa7c07e08ea78bdf8d2643413aff22a.js

904 ms

js

js

59 ms

de99a900e7059339a00ad0a6b4b6b2d6.js

de99a900e7059339a00ad0a6b4b6b2d6.js

904 ms

c0f3f62718201401eab18c6d5eaa5ccd.js

c0f3f62718201401eab18c6d5eaa5ccd.js

904 ms

2689f2808e4fd2308acd0e1a0a667b76.js

2689f2808e4fd2308acd0e1a0a667b76.js

904 ms

c055c076247c83178e2a912359ed1b8e.js

c055c076247c83178e2a912359ed1b8e.js

903 ms

f40605237d383e474d1c29b4cdc34f4a.js

f40605237d383e474d1c29b4cdc34f4a.js

1062 ms

5ec6d042b843f4e01a022475278bdac3.js

5ec6d042b843f4e01a022475278bdac3.js

1067 ms

0bbc1b3bbff52635fa7df9ad4ea95010.js

0bbc1b3bbff52635fa7df9ad4ea95010.js

1068 ms

bcf7cdb876cb6ec0e7e1a77bfd0a2d98.js

bcf7cdb876cb6ec0e7e1a77bfd0a2d98.js

1079 ms

336c8ed80780752efb813fa3fa693c9a.js

336c8ed80780752efb813fa3fa693c9a.js

1080 ms

eae4ea4a9055d860c9163862fe872cff.js

eae4ea4a9055d860c9163862fe872cff.js

1081 ms

0c210aa098008cf471898d19e4db94cf.js

0c210aa098008cf471898d19e4db94cf.js

1274 ms

055ab74710074405a8f986d9ca779ad4.js

055ab74710074405a8f986d9ca779ad4.js

1281 ms

b3b2b18754b2ced42fa0ba4cefee0037.js

b3b2b18754b2ced42fa0ba4cefee0037.js

1283 ms

f67333600e0b97eec657164fae36522b.js

f67333600e0b97eec657164fae36522b.js

1296 ms

gtm.js

gtm.js

43 ms

logo.svg

logo.svg

434 ms

search.svg

search.svg

432 ms

close.svg

close.svg

626 ms

user.svg

user.svg

632 ms

eye.svg

eye.svg

634 ms

eye-off.svg

eye-off.svg

645 ms

arrow.svg

arrow.svg

647 ms

www.rossdale.com.au

www.rossdale.com.au

646 ms

1380_2_Titanium_White.jpg

1380_2_Titanium_White.jpg

1469 ms

7000035_0_QoRmini_Granulators_Setbox.jpg

7000035_0_QoRmini_Granulators_Setbox.jpg

1899 ms

6000534_9.jpg

6000534_9.jpg

1697 ms

Blades-both-sizes-thumbnail-scaled-e1705013887859.jpg

Blades-both-sizes-thumbnail-scaled-e1705013887859.jpg

1069 ms

9206__1_720x.webp

9206__1_720x.webp

1069 ms

Group-277.png

Group-277.png

860 ms

jtb.svg

jtb.svg

1073 ms

arrowwhite.svg

arrowwhite.svg

1244 ms

Group-453.png

Group-453.png

1877 ms

Mask-Group.png

Mask-Group.png

1458 ms

arrow.svg

arrow.svg

1455 ms

BentonSans-Regular.woff

BentonSans-Regular.woff

1586 ms

BentonSans-Medium.woff

BentonSans-Medium.woff

1609 ms

d

d

80 ms

d

d

91 ms

EssdeeAsset-7@300x-100-scaled.jpg

EssdeeAsset-7@300x-100-scaled.jpg

2532 ms

Golden-Brands-BannerAsset-6@300x-100-1-scaled.jpg

Golden-Brands-BannerAsset-6@300x-100-1-scaled.jpg

1872 ms

Accessibility Review

rossdale.com.au accessibility score

87

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

rossdale.com.au best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

rossdale.com.au SEO score

83

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Rossdale.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Rossdale.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

rossdale.com.au

Open Graph data is detected on the main page of Rossdale. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: