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rothmarketing.com screenshot

Report Summary

  • 18

    Performance

    Renders faster than
    34% of other websites

  • 96

    Accessibility

    Visual factors better than
    that of 88% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

rothmarketing.com

Roth Marketing - Winnipeg Web and Print Design Studio since 2005

Page Load Speed

5.3 sec in total

First Response

126 ms

Resources Loaded

4.5 sec

Page Rendered

665 ms

rothmarketing.com screenshot

About Website

Visit rothmarketing.com now to see the best up-to-date Roth Marketing content and also check out these interesting facts you probably never knew about rothmarketing.com

Roth Marketing is a full service design studio specializing in web & print advertising solutions matched with unparalleled client care. Phone (204) 290-5052

Visit rothmarketing.com

Key Findings

We analyzed Rothmarketing.com page load time and found that the first response time was 126 ms and then it took 5.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

rothmarketing.com performance score

18

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.5 s

6/100

10%

LCP (Largest Contentful Paint)

Value16.0 s

0/100

25%

SI (Speed Index)

Value12.1 s

3/100

10%

TBT (Total Blocking Time)

Value2,480 ms

4/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value17.0 s

4/100

10%

Network Requests Diagram

rothmarketing.com

126 ms

rothdesignfirm.com

1928 ms

main.min.css

62 ms

css

48 ms

sbi-styles.min.css

107 ms

Our browser made a total of 120 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Rothmarketing.com, 93% (111 requests) were made to Rothdesignfirm.com and 2% (2 requests) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (1.9 sec) relates to the external source Rothdesignfirm.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 345.5 kB (13%)

Content Size

2.7 MB

After Optimization

2.3 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Rothmarketing.com main page is 2.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 1.6 MB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 279.4 kB

  • Original 327.7 kB
  • After minification 322.5 kB
  • After compression 48.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 279.4 kB or 85% of the original size.

Image Optimization

-3%

Potential reduce by 42.1 kB

  • Original 1.6 MB
  • After minification 1.6 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Roth Marketing images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 4.0 kB

  • Original 527.6 kB
  • After minification 527.6 kB
  • After compression 523.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-10%

Potential reduce by 20.0 kB

  • Original 201.2 kB
  • After minification 201.1 kB
  • After compression 181.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Rothmarketing.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 68 (59%)

Requests Now

115

After Optimization

47

  • Images
  • JavaScript
  • CSS

The browser has sent 115 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Roth Marketing. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 37 to 1 for JavaScripts and from 33 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

rothmarketing.com

rothmarketing.com

126 ms

rothdesignfirm.com

rothdesignfirm.com

1928 ms

main.min.css

main.min.css

62 ms

css

css

48 ms

sbi-styles.min.css

sbi-styles.min.css

107 ms

block-style.css

block-style.css

156 ms

animate-animo.css

animate-animo.css

167 ms

frontend.css

frontend.css

164 ms

all.min.css

all.min.css

60 ms

style.css

style.css

165 ms

astra-addon-66056de7e68ff8-24162429.css

astra-addon-66056de7e68ff8-24162429.css

170 ms

cff-style.min.css

cff-style.min.css

159 ms

font-awesome.min.css

font-awesome.min.css

65 ms

elementor-icons.min.css

elementor-icons.min.css

201 ms

frontend.min.css

frontend.min.css

214 ms

swiper.min.css

swiper.min.css

209 ms

post-2021.css

post-2021.css

207 ms

animate.css

animate.css

221 ms

sliders.min.css

sliders.min.css

206 ms

icomoon.css

icomoon.css

250 ms

lae-frontend.css

lae-frontend.css

257 ms

lae-grid.css

lae-grid.css

259 ms

lae-widgets.min.css

lae-widgets.min.css

260 ms

all.min.css

all.min.css

268 ms

v4-shims.min.css

v4-shims.min.css

266 ms

global.css

global.css

303 ms

post-3224.css

post-3224.css

308 ms

general.min.css

general.min.css

310 ms

style.min.css

style.min.css

313 ms

font-awesome.min.css

font-awesome.min.css

316 ms

css

css

53 ms

jquery.min.js

jquery.min.js

332 ms

jquery-migrate.min.js

jquery-migrate.min.js

353 ms

jq-sticky-anything.min.js

jq-sticky-anything.min.js

358 ms

v4-shims.min.js

v4-shims.min.js

359 ms

dashicons.min.css

dashicons.min.css

434 ms

display-opinions-light.css

display-opinions-light.css

435 ms

font-awesome.min.css

font-awesome.min.css

435 ms

animations.min.css

animations.min.css

438 ms

frontend.min.js

frontend.min.js

438 ms

api.js

api.js

56 ms

animo.min.js

animo.min.js

437 ms

jquery.ba-throttle-debounce.min.js

jquery.ba-throttle-debounce.min.js

404 ms

viewportchecker.js

viewportchecker.js

350 ms

edsanimate.js

edsanimate.js

360 ms

edsanimate.site.js

edsanimate.site.js

368 ms

frontend.min.js

frontend.min.js

399 ms

stickThis.js

stickThis.js

362 ms

wp-polyfill-inert.min.js

wp-polyfill-inert.min.js

360 ms

regenerator-runtime.min.js

regenerator-runtime.min.js

359 ms

wp-polyfill.min.js

wp-polyfill.min.js

349 ms

dom-ready.min.js

dom-ready.min.js

412 ms

main.js

main.js

411 ms

astra-addon-66056de7e720c1-53174646.js

astra-addon-66056de7e720c1-53174646.js

409 ms

cff-scripts.js

cff-scripts.js

398 ms

wpfront-scroll-top.min.js

wpfront-scroll-top.min.js

398 ms

general.min.js

general.min.js

372 ms

happy-addons.min.js

happy-addons.min.js

367 ms

premium-wrapper-link.min.js

premium-wrapper-link.min.js

363 ms

sbi-scripts.min.js

sbi-scripts.min.js

358 ms

underscore.min.js

underscore.min.js

354 ms

backbone.min.js

backbone.min.js

373 ms

front-end-deps.js

front-end-deps.js

353 ms

front-end.js

front-end.js

358 ms

webpack.runtime.min.js

webpack.runtime.min.js

355 ms

frontend-modules.min.js

frontend-modules.min.js

351 ms

waypoints.min.js

waypoints.min.js

318 ms

core.min.js

core.min.js

326 ms

frontend.min.js

frontend.min.js

412 ms

wp-util.min.js

wp-util.min.js

382 ms

frontend.min.js

frontend.min.js

331 ms

sbi-sprite.png

sbi-sprite.png

328 ms

100x100-roth-web-logoBW.png

100x100-roth-web-logoBW.png

330 ms

slideroth2.jpg

slideroth2.jpg

172 ms

IMG_5992-scaled.jpeg

IMG_5992-scaled.jpeg

329 ms

marketing-client.png

marketing-client.png

327 ms

graphic-design-client.png

graphic-design-client.png

329 ms

print-design-client.png

print-design-client.png

346 ms

website-design-client.png

website-design-client.png

348 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsiH0B4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsiH0B4gaVc.ttf

73 ms

happy-icons.woff

happy-icons.woff

478 ms

marketing-client1.png

marketing-client1.png

284 ms

re-brand-client.png

re-brand-client.png

273 ms

cabinetry-rebrand-client.png

cabinetry-rebrand-client.png

344 ms

cnc-rebrand-client.png

cnc-rebrand-client.png

348 ms

web-design-client.png

web-design-client.png

346 ms

paint-store-branding-client.png

paint-store-branding-client.png

317 ms

branding-project.png

branding-project.png

255 ms

re-brand-client-winnipeg.png

re-brand-client-winnipeg.png

258 ms

branding-client.png

branding-client.png

263 ms

cannabis-branding-client.png

cannabis-branding-client.png

263 ms

re-brand-client-manitoba-1.png

re-brand-client-manitoba-1.png

263 ms

architectural-branding-client.png

architectural-branding-client.png

263 ms

electrical-branding-client.png

electrical-branding-client.png

304 ms

homebuilder-marketing-client.png

homebuilder-marketing-client.png

315 ms

roofing-rebrand-client.png

roofing-rebrand-client.png

315 ms

branding-client-winnipeg.png

branding-client-winnipeg.png

314 ms

tile-company-marketing-client.png

tile-company-marketing-client.png

313 ms

catering-branding-client.png

catering-branding-client.png

334 ms

new-marketing-branding-client.png

new-marketing-branding-client.png

330 ms

recaptcha__en.js

recaptcha__en.js

31 ms

pork-marketing-company-branding.jpg

pork-marketing-company-branding.jpg

321 ms

self-storage-company-branding.jpg

self-storage-company-branding.jpg

319 ms

paint-company-branding.png

paint-company-branding.png

321 ms

landscaping-company-branding.jpg

landscaping-company-branding.jpg

320 ms

apartment-company-branding.jpg

apartment-company-branding.jpg

361 ms

placeholder.png

placeholder.png

356 ms

441153706_405701445707815_8513450917469616881_nlow.jpg

441153706_405701445707815_8513450917469616881_nlow.jpg

173 ms

441121144_653282136984329_4833611792571808300_nlow.jpg

441121144_653282136984329_4833611792571808300_nlow.jpg

172 ms

440036161_1825612051238750_921873647151771082_nlow.jpg

440036161_1825612051238750_921873647151771082_nlow.jpg

174 ms

439952884_323024687194497_6408321282057861519_nlow.jpg

439952884_323024687194497_6408321282057861519_nlow.jpg

172 ms

439467953_1428163238067857_3142357716655070177_nlow.jpg

439467953_1428163238067857_3142357716655070177_nlow.jpg

215 ms

437595422_1587182858703280_7781434784313127178_nlow.jpg

437595422_1587182858703280_7781434784313127178_nlow.jpg

220 ms

435260024_1166508218122588_8396857693262018876_nlow.jpg

435260024_1166508218122588_8396857693262018876_nlow.jpg

223 ms

434206346_264539516627691_1811658663573699883_nlow.jpg

434206346_264539516627691_1811658663573699883_nlow.jpg

222 ms

434214434_412931854771470_8337393299763394823_nlow.jpg

434214434_412931854771470_8337393299763394823_nlow.jpg

224 ms

433978328_303571905845516_3201072971901060855_nlow.jpg

433978328_303571905845516_3201072971901060855_nlow.jpg

222 ms

433245373_399707619458049_8597085595058080575_nlow.jpg

433245373_399707619458049_8597085595058080575_nlow.jpg

266 ms

430329606_374943258664348_5013687630567350951_nlow.jpg

430329606_374943258664348_5013687630567350951_nlow.jpg

272 ms

arrow-browser-function-scroll-top-up-512-e1573428243112.png

arrow-browser-function-scroll-top-up-512-e1573428243112.png

104 ms

Accessibility Review

rothmarketing.com accessibility score

96

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

rothmarketing.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

rothmarketing.com SEO score

93

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Rothmarketing.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Rothmarketing.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

rothmarketing.com

Open Graph data is detected on the main page of Roth Marketing. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: