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row.co.uk screenshot

Report Summary

  • 55

    Performance

    Renders faster than
    72% of other websites

  • 99

    Accessibility

    Visual factors better than
    that of 96% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 84

    SEO

    Google-friendlier than
    52% of websites

row.co.uk

Row - Gadget Insurance from £1.49 - Phones, Tablets + More

Page Load Speed

5.8 sec in total

First Response

192 ms

Resources Loaded

5.2 sec

Page Rendered

371 ms

row.co.uk screenshot

About Website

Welcome to row.co.uk homepage info - get ready to check Row best content for United Kingdom right away, or after learning these important things about row.co.uk

Low-price gadget and appliance insurance, boiler insurance and home emergency and breakdown cover. Get an instant online quote today and get up to 20% off!

Visit row.co.uk

Key Findings

We analyzed Row.co.uk page load time and found that the first response time was 192 ms and then it took 5.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

row.co.uk performance score

55

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.7 s

59/100

10%

LCP (Largest Contentful Paint)

Value4.1 s

47/100

25%

SI (Speed Index)

Value4.0 s

80/100

10%

TBT (Total Blocking Time)

Value370 ms

71/100

30%

CLS (Cumulative Layout Shift)

Value0.306

38/100

15%

TTI (Time to Interactive)

Value10.7 s

23/100

10%

Network Requests Diagram

row.co.uk

192 ms

row.co.uk

596 ms

critical

354 ms

modernizr

345 ms

css

350 ms

Our browser made a total of 103 requests to load all elements on the main page. We found that 87% of them (90 requests) were addressed to the original Row.co.uk, 6% (6 requests) were made to Static.olark.com and 2% (2 requests) were made to Bat.bing.com. The less responsive or slowest element that took the longest time to load (2.5 sec) belongs to the original domain Row.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.1 MB (35%)

Content Size

3.0 MB

After Optimization

2.0 MB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Row.co.uk main page is 3.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 2.9 MB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 113.5 kB

  • Original 133.1 kB
  • After minification 108.1 kB
  • After compression 19.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 25.0 kB, which is 19% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 113.5 kB or 85% of the original size.

Image Optimization

-33%

Potential reduce by 935.3 kB

  • Original 2.9 MB
  • After minification 1.9 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Row needs image optimization as it can save up to 935.3 kB or 33% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-30%

Potential reduce by 12.8 kB

  • Original 43.2 kB
  • After minification 43.0 kB
  • After compression 30.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 12.8 kB or 30% of the original size.

Requests Breakdown

Number of requests can be reduced by 41 (41%)

Requests Now

101

After Optimization

60

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 101 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Row. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 26 to 1 for JavaScripts and from 10 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

row.co.uk

row.co.uk

192 ms

row.co.uk

row.co.uk

596 ms

critical

critical

354 ms

modernizr

modernizr

345 ms

css

css

350 ms

bootstrap

bootstrap

425 ms

address-lookup

address-lookup

382 ms

css

css

161 ms

colorbox

colorbox

252 ms

magnific

magnific

340 ms

home-emergency

home-emergency

430 ms

motor-breakdown

motor-breakdown

436 ms

payment

payment

440 ms

jquery

jquery

521 ms

jQueryValidate

jQueryValidate

453 ms

jqueryui

jqueryui

617 ms

bootstrap

bootstrap

756 ms

jquerymobilecustom

jquerymobilecustom

566 ms

Globalize

Globalize

567 ms

Magnific

Magnific

616 ms

quote

quote

618 ms

tp.widget.bootstrap.min.js

tp.widget.bootstrap.min.js

15 ms

30503.js

30503.js

330 ms

email-decode.min.js

email-decode.min.js

502 ms

navigation

navigation

571 ms

address-lookup.js

address-lookup.js

502 ms

gtm.js

gtm.js

111 ms

bat.js

bat.js

86 ms

ROW-Logo.png

ROW-Logo.png

353 ms

arrow-right.png

arrow-right.png

394 ms

appleLogo.png

appleLogo.png

399 ms

SamsungLogo.png

SamsungLogo.png

492 ms

HTCLogo.png

HTCLogo.png

415 ms

MicrosoftLogo.png

MicrosoftLogo.png

556 ms

SonyLogo.png

SonyLogo.png

754 ms

MobileFeatureImage.jpg

MobileFeatureImage.jpg

727 ms

reviewsGrey.png

reviewsGrey.png

736 ms

WhatMobileFinalistInsurance.png

WhatMobileFinalistInsurance.png

819 ms

Insurance_Awards_Logo%202019_02.png

Insurance_Awards_Logo%202019_02.png

978 ms

googleLogo.png

googleLogo.png

892 ms

TabletFeatureImage.jpg

TabletFeatureImage.jpg

1073 ms

NintendoLogo.jpg

NintendoLogo.jpg

1083 ms

GadgetFeatureImage.jpg

GadgetFeatureImage.jpg

1089 ms

ApplianceFeatureImage.jpg

ApplianceFeatureImage.jpg

1157 ms

AEG.jpg

AEG.jpg

1308 ms

Aga.jpg

Aga.jpg

1393 ms

Bosch.jpg

Bosch.jpg

1480 ms

Hotpoint.jpg

Hotpoint.jpg

1495 ms

Indesit.jpg

Indesit.jpg

1102 ms

Neff.jpg

Neff.jpg

1445 ms

Rangemaster.jpg

Rangemaster.jpg

1565 ms

Smeg.jpg

Smeg.jpg

1645 ms

Whirlpool.jpg

Whirlpool.jpg

1967 ms

burst-pipe.png

burst-pipe.png

1939 ms

broken-down.png

broken-down.png

1950 ms

boiler-cover.png

boiler-cover.png

1960 ms

CameraFeature.jpg

CameraFeature.jpg

1888 ms

LaptopFeature.jpg

LaptopFeature.jpg

1962 ms

LGLogo.png

LGLogo.png

2356 ms

TVFeatureImage.png

TVFeatureImage.png

2353 ms

landlord-house.png

landlord-house.png

2377 ms

5104453.js

5104453.js

26 ms

sparkly_background.png

sparkly_background.png

2531 ms

BoxerKid.png

BoxerKid.png

2536 ms

getquickquote

getquickquote

1807 ms

home-tick.png

home-tick.png

2065 ms

arrow-right.png

arrow-right.png

2030 ms

Duck-Rating-Large.png

Duck-Rating-Large.png

2360 ms

PriceMatchPromiseBlue.png

PriceMatchPromiseBlue.png

2019 ms

iPhone6Highres.png

iPhone6Highres.png

1954 ms

appliances.png

appliances.png

2202 ms

HomeEmergency2.png

HomeEmergency2.png

2275 ms

mobile_phone_small.png

mobile_phone_small.png

1815 ms

tablet_small.png

tablet_small.png

1894 ms

smart_watch_small.png

smart_watch_small.png

2152 ms

washing_machine_small.png

washing_machine_small.png

1751 ms

large-blue-tick.png

large-blue-tick.png

2014 ms

lady.png

lady.png

2146 ms

gold-stars.png

gold-stars.png

2016 ms

small-star-icon.png

small-star-icon.png

2002 ms

small-heart-icon.png

small-heart-icon.png

2197 ms

small-shield-icon.png

small-shield-icon.png

2174 ms

small-duck-icon.png

small-duck-icon.png

2032 ms

duck.png

duck.png

2100 ms

washing-machine.png

washing-machine.png

2225 ms

triangle.png

triangle.png

1748 ms

claims-management-awards-2017.jpg

claims-management-awards-2017.jpg

2307 ms

facebook.png

facebook.png

2064 ms

twitter.png

twitter.png

2020 ms

paymentCards.png

paymentCards.png

1765 ms

secure.png

secure.png

1644 ms

quote-box.png

quote-box.png

1964 ms

overlay.png

overlay.png

1669 ms

Olark.js

Olark.js

562 ms

facebook-pixel.js

facebook-pixel.js

73 ms

loader.js

loader.js

22 ms

fbevents.js

fbevents.js

24 ms

app.js

app.js

4 ms

2037-285-10-3148.js

2037-285-10-3148.js

27 ms

c

c

133 ms

application2.js

application2.js

12 ms

storage.html

storage.html

3 ms

storage.js

storage.js

3 ms

Accessibility Review

row.co.uk accessibility score

99

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

row.co.uk best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

row.co.uk SEO score

84

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Row.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Row.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

row.co.uk

Open Graph data is detected on the main page of Row. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: