Report Summary

  • 17

    Performance

    Renders faster than
    32% of other websites

  • 95

    Accessibility

    Visual factors better than
    that of 86% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 92

    SEO

    Google-friendlier than
    74% of websites

roweford.com

Rowe Ford Westbrook | New Ford & Used Car Dealership

Page Load Speed

6.4 sec in total

First Response

2 sec

Resources Loaded

3.9 sec

Page Rendered

430 ms

roweford.com screenshot

About Website

Click here to check amazing Rowe Ford content for United States. Otherwise, check out these important facts you probably never knew about roweford.com

Visit us and test drive a new or used Ford in Westbrook. Our Ford dealership always has a wide selection and low prices. We've served hundreds of customers from Portland, South Portland, and Scarborou...

Visit roweford.com

Key Findings

We analyzed Roweford.com page load time and found that the first response time was 2 sec and then it took 4.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

roweford.com performance score

17

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.4 s

16/100

10%

LCP (Largest Contentful Paint)

Value13.5 s

0/100

25%

SI (Speed Index)

Value14.6 s

1/100

10%

TBT (Total Blocking Time)

Value11,670 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.02

100/100

15%

TTI (Time to Interactive)

Value39.5 s

0/100

10%

Network Requests Diagram

www.rowefordwestbrook.com

2006 ms

widget.css

93 ms

odometer.css

95 ms

widget.css

97 ms

focus-blue_white.css

141 ms

Our browser made a total of 132 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Roweford.com, 14% (18 requests) were made to Google-analytics.com and 8% (10 requests) were made to Rowefordwestbrook.com. The less responsive or slowest element that took the longest time to load (2 sec) relates to the external source Rowefordwestbrook.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 2.9 MB (48%)

Content Size

6.0 MB

After Optimization

3.1 MB

In fact, the total size of Roweford.com main page is 6.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 2.9 MB which makes up the majority of the site volume.

HTML Optimization

-75%

Potential reduce by 143.2 kB

  • Original 191.2 kB
  • After minification 188.6 kB
  • After compression 48.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 143.2 kB or 75% of the original size.

Image Optimization

-20%

Potential reduce by 591.1 kB

  • Original 2.9 MB
  • After minification 2.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Rowe Ford needs image optimization as it can save up to 591.1 kB or 20% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-62%

Potential reduce by 945.3 kB

  • Original 1.5 MB
  • After minification 1.5 MB
  • After compression 575.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 945.3 kB or 62% of the original size.

CSS Optimization

-89%

Potential reduce by 1.2 MB

  • Original 1.4 MB
  • After minification 893.6 kB
  • After compression 150.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Roweford.com needs all CSS files to be minified and compressed as it can save up to 1.2 MB or 89% of the original size.

Requests Breakdown

Number of requests can be reduced by 99 (80%)

Requests Now

123

After Optimization

24

The browser has sent 123 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Rowe Ford. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 63 to 1 for JavaScripts and from 11 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

roweford.com accessibility score

95

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-hidden="true"] elements contain focusable descendents

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Some elements have a [tabindex] value greater than 0

Best Practices

roweford.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Requests the geolocation permission on page load

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

roweford.com SEO score

92

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Roweford.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Roweford.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Rowe Ford. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: