Tools & Wizards About Us
rticcoolers.com screenshot

Report Summary

  • 1

    Performance

    Renders faster than
    19% of other websites

  • 79

    Accessibility

    Visual factors better than
    that of 47% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 92

    SEO

    Google-friendlier than
    74% of websites

rticcoolers.com

Outdoor Coolers, Insulated Drinkware & Custom Gear | RTIC

Page Load Speed

779 ms in total

First Response

112 ms

Resources Loaded

596 ms

Page Rendered

71 ms

rticcoolers.com screenshot

About Website

Click here to check amazing RTIC Coolers content for United States. Otherwise, check out these important facts you probably never knew about rticcoolers.com

Get top-quality outdoor coolers and insulated drinkware. Overbuilt, affordable, free shipping over $35 and hassle-free returns. Custom options also available.

Visit rticcoolers.com

Key Findings

We analyzed Rticcoolers.com page load time and found that the first response time was 112 ms and then it took 667 ms to load all DOM resources and completely render a web page. This is quite a good result, as only 15% of websites can load faster.

Performance Metrics

rticcoolers.com performance score

1

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value11.1 s

0/100

10%

LCP (Largest Contentful Paint)

Value27.2 s

0/100

25%

SI (Speed Index)

Value26.5 s

0/100

10%

TBT (Total Blocking Time)

Value10,550 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.737

6/100

15%

TTI (Time to Interactive)

Value37.3 s

0/100

10%

Network Requests Diagram

rticoutdoors.com

112 ms

b56887e8b14ac5974bd56698a2bfc57d-tw_rtic.css

12 ms

fe2e38d3d8189f2e4b53058ee2f95769-css_rtic.css

63 ms

routes

62 ms

uc.js

121 ms

Our browser made a total of 47 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Rticcoolers.com, 4% (2 requests) were made to Bat.bing.com and 2% (1 request) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (232 ms) relates to the external source Bat.bing.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 165.1 kB (25%)

Content Size

656.2 kB

After Optimization

491.1 kB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Rticcoolers.com main page is 656.2 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Javascripts take 558.2 kB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 74.4 kB

  • Original 95.3 kB
  • After minification 89.5 kB
  • After compression 20.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 74.4 kB or 78% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 2.7 kB
  • After minification 2.7 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. RTIC Coolers images are well optimized though.

JavaScript Optimization

-16%

Potential reduce by 90.7 kB

  • Original 558.2 kB
  • After minification 558.2 kB
  • After compression 467.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 90.7 kB or 16% of the original size.

Requests Breakdown

Number of requests can be reduced by 30 (73%)

Requests Now

41

After Optimization

11

  • Images
  • JavaScript
  • CSS

The browser has sent 41 CSS, Javascripts, AJAX and image requests in order to completely render the main page of RTIC Coolers. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 22 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

rticoutdoors.com

rticoutdoors.com

112 ms

b56887e8b14ac5974bd56698a2bfc57d-tw_rtic.css

b56887e8b14ac5974bd56698a2bfc57d-tw_rtic.css

12 ms

fe2e38d3d8189f2e4b53058ee2f95769-css_rtic.css

fe2e38d3d8189f2e4b53058ee2f95769-css_rtic.css

63 ms

routes

routes

62 ms

uc.js

uc.js

121 ms

bbce7d9aa5dcef64dcad3f8ca6c88008.js

bbce7d9aa5dcef64dcad3f8ca6c88008.js

116 ms

v3

v3

130 ms

js

js

148 ms

enterprise.js

enterprise.js

123 ms

21fd5f50d09f4e400555467ebce6fd3c-runtime.bundle.js

21fd5f50d09f4e400555467ebce6fd3c-runtime.bundle.js

54 ms

e6b6c357eb9a0ded5f6ccf526f3ed717-vendors.bundle.js

e6b6c357eb9a0ded5f6ccf526f3ed717-vendors.bundle.js

147 ms

f39569827276d551a5644ce0af46d533-common.bundle.js

f39569827276d551a5644ce0af46d533-common.bundle.js

106 ms

32ed72ccad5d572e02f2b76e41ca1e89-shop.bundle.js

32ed72ccad5d572e02f2b76e41ca1e89-shop.bundle.js

94 ms

683dd2099fb8e658d46bc7ee0ece8f3b-rtic.bundle.js

683dd2099fb8e658d46bc7ee0ece8f3b-rtic.bundle.js

110 ms

dtag.js

dtag.js

114 ms

rtic-outdoors.min.js

rtic-outdoors.min.js

114 ms

viant_universal_pixel.js

viant_universal_pixel.js

114 ms

klaviyo.js

klaviyo.js

121 ms

css2

css2

86 ms

affirm.js

affirm.js

198 ms

A5546076-2651-4e3e-b18c-8197a101f4cc1.js

A5546076-2651-4e3e-b18c-8197a101f4cc1.js

189 ms

recaptcha__en.js

recaptcha__en.js

211 ms

fbevents.js

fbevents.js

153 ms

7b8b3a411b14f1a673958ccd0cdb9d7f-icon-menu.svg

7b8b3a411b14f1a673958ccd0cdb9d7f-icon-menu.svg

120 ms

158 ms

bat.js

bat.js

232 ms

a92627d8f5279ba1113ae527a4ab1c8c-RTIC_Logo.svg

a92627d8f5279ba1113ae527a4ab1c8c-RTIC_Logo.svg

111 ms

b68c725dabd2b65d1372e744b452e2d8-icon-search.svg

b68c725dabd2b65d1372e744b452e2d8-icon-search.svg

107 ms

77a92fc989636611f982ac83c96fc529-icon-close.svg

77a92fc989636611f982ac83c96fc529-icon-close.svg

109 ms

5f49861d3079f2182a64bd79857887fe-icon-help.svg

5f49861d3079f2182a64bd79857887fe-icon-help.svg

145 ms

233ed37c74fb4cf77e23c7db7bd94c46-icon-user.svg

233ed37c74fb4cf77e23c7db7bd94c46-icon-user.svg

109 ms

e4caec5db206eb7a5eec07ce8a3b51cc-icon-cart.svg

e4caec5db206eb7a5eec07ce8a3b51cc-icon-cart.svg

108 ms

3ab583fa2a619d6224c8e26e5484027f-RTIC-Logo_Eggshell.svg

3ab583fa2a619d6224c8e26e5484027f-RTIC-Logo_Eggshell.svg

143 ms

557fe8c5f29a098de52190b0f4b167be-icon-facebook.svg

557fe8c5f29a098de52190b0f4b167be-icon-facebook.svg

143 ms

860dc2547c43716af4b21f39c1db8637-icon-twitter.svg

860dc2547c43716af4b21f39c1db8637-icon-twitter.svg

142 ms

3498e157f952be0812af8d1dfbaed2e0-icon-instagram.svg

3498e157f952be0812af8d1dfbaed2e0-icon-instagram.svg

143 ms

4e3c68189d51311b3ec47f6b0c21aecd-icon-youtube.svg

4e3c68189d51311b3ec47f6b0c21aecd-icon-youtube.svg

140 ms

49d013e50ee1f0c014831eba144b839f-icon-pinterest.svg

49d013e50ee1f0c014831eba144b839f-icon-pinterest.svg

167 ms

48286899601448d5a9875b5aaf73693a-logo2.png

48286899601448d5a9875b5aaf73693a-logo2.png

168 ms

3ed22dbcae3d20af165407f2b48fb7f3-loading.gif

3ed22dbcae3d20af165407f2b48fb7f3-loading.gif

168 ms

39499024572998641b90.woff

39499024572998641b90.woff

121 ms

f56f3ae5f74894b21ef9.woff

f56f3ae5f74894b21ef9.woff

192 ms

897066bbef0d9f269a1e.woff

897066bbef0d9f269a1e.woff

118 ms

8c47ae47386c2b1fd001.woff

8c47ae47386c2b1fd001.woff

122 ms

46c6a021cb083baf946d.woff

46c6a021cb083baf946d.woff

122 ms

d

d

87 ms

56322909.js

56322909.js

10 ms

Accessibility Review

rticcoolers.com accessibility score

79

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

rticcoolers.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

rticcoolers.com SEO score

92

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Rticcoolers.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Rticcoolers.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

rticcoolers.com

Open Graph description is not detected on the main page of RTIC Coolers. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: