Tools & Wizards About Us
rubysoflondon.com screenshot

Report Summary

  • 65

    Performance

    Renders faster than
    78% of other websites

  • 92

    Accessibility

    Visual factors better than
    that of 78% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 90

    SEO

    Google-friendlier than
    68% of websites

rubysoflondon.com

Rubys of London - Vegan Cakes, Cupcakes, Donuts & Brownies

Page Load Speed

2.4 sec in total

First Response

212 ms

Resources Loaded

1.7 sec

Page Rendered

504 ms

rubysoflondon.com screenshot

About Website

Visit rubysoflondon.com now to see the best up-to-date Rubys Of London content for United Kingdom and also check out these interesting facts you probably never knew about rubysoflondon.com

We are a 100% Plant Based Bakery also specialising in Non-Gluten choices. We offer collection at our stores and delivery within central London.

Visit rubysoflondon.com

Key Findings

We analyzed Rubysoflondon.com page load time and found that the first response time was 212 ms and then it took 2.2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

rubysoflondon.com performance score

65

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.4 s

72/100

10%

LCP (Largest Contentful Paint)

Value6.8 s

7/100

25%

SI (Speed Index)

Value4.1 s

80/100

10%

TBT (Total Blocking Time)

Value90 ms

98/100

30%

CLS (Cumulative Layout Shift)

Value0.026

100/100

15%

TTI (Time to Interactive)

Value9.3 s

32/100

10%

Network Requests Diagram

rubysoflondon.com

212 ms

rubysoflondon.com

311 ms

jquery-ui-561cfdf839b83f852c439d1370986a75.css

33 ms

style.min.css

22 ms

style-523f92a1760a05a0ce70810cd9eb8f23.css

26 ms

Our browser made a total of 66 requests to load all elements on the main page. We found that 97% of them (64 requests) were addressed to the original Rubysoflondon.com, 2% (1 request) were made to Google.com and 2% (1 request) were made to Gstatic.com. The less responsive or slowest element that took the longest time to load (696 ms) belongs to the original domain Rubysoflondon.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 414.6 kB (15%)

Content Size

2.8 MB

After Optimization

2.4 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Rubysoflondon.com main page is 2.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 1.9 MB which makes up the majority of the site volume.

HTML Optimization

-79%

Potential reduce by 79.5 kB

  • Original 100.7 kB
  • After minification 95.6 kB
  • After compression 21.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 79.5 kB or 79% of the original size.

Image Optimization

-0%

Potential reduce by 353 B

  • Original 1.9 MB
  • After minification 1.9 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Rubys Of London images are well optimized though.

JavaScript Optimization

-48%

Potential reduce by 334.5 kB

  • Original 701.1 kB
  • After minification 701.1 kB
  • After compression 366.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 334.5 kB or 48% of the original size.

CSS Optimization

-0%

Potential reduce by 221 B

  • Original 95.7 kB
  • After minification 95.7 kB
  • After compression 95.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Rubysoflondon.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 32 (57%)

Requests Now

56

After Optimization

24

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 56 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Rubys Of London. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 23 to 1 for JavaScripts and from 11 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

rubysoflondon.com

rubysoflondon.com

212 ms

rubysoflondon.com

rubysoflondon.com

311 ms

jquery-ui-561cfdf839b83f852c439d1370986a75.css

jquery-ui-561cfdf839b83f852c439d1370986a75.css

33 ms

style.min.css

style.min.css

22 ms

style-523f92a1760a05a0ce70810cd9eb8f23.css

style-523f92a1760a05a0ce70810cd9eb8f23.css

26 ms

woocommerce-layout-abf629ffceb7c5fe32ee3ad2e2ff4ed5.css

woocommerce-layout-abf629ffceb7c5fe32ee3ad2e2ff4ed5.css

24 ms

woocommerce-c06e8044e4717fc652e44962d089d4ba.css

woocommerce-c06e8044e4717fc652e44962d089d4ba.css

28 ms

form-basic-63a373e7c290edd279d35c68afba2ac0.css

form-basic-63a373e7c290edd279d35c68afba2ac0.css

31 ms

style-a64d44674613b6d65bd4c57ad7b54b52.css

style-a64d44674613b6d65bd4c57ad7b54b52.css

35 ms

jquery.fancybox.min.css

jquery.fancybox.min.css

32 ms

pum-site-styles-c2af196e3710d5493c92345cde4a3aa4.css

pum-site-styles-c2af196e3710d5493c92345cde4a3aa4.css

46 ms

sccss-6704f9fb34d49c88f5b3d5c79c9b4050.css

sccss-6704f9fb34d49c88f5b3d5c79c9b4050.css

46 ms

jquery.min.js

jquery.min.js

51 ms

jquery-migrate.min.js

jquery-migrate.min.js

61 ms

frontend-gtag.min.js

frontend-gtag.min.js

60 ms

breeze-prefetch-links.min.js

breeze-prefetch-links.min.js

59 ms

rcfwc.js

rcfwc.js

58 ms

api.js

api.js

44 ms

app-dist.js

app-dist.js

59 ms

paraLasic.1.1.js

paraLasic.1.1.js

63 ms

jquery.instagramFeed.min.js

jquery.instagramFeed.min.js

67 ms

my-ajax-script.js

my-ajax-script.js

355 ms

email-decode.min.js

email-decode.min.js

10 ms

jquery-ui.min.js

jquery-ui.min.js

12 ms

checkout_script-dist.js

checkout_script-dist.js

10 ms

jquery.blockUI.min.js

jquery.blockUI.min.js

12 ms

add-to-cart.min.js

add-to-cart.min.js

12 ms

js.cookie.min.js

js.cookie.min.js

25 ms

woocommerce.min.js

woocommerce.min.js

20 ms

cart-fragments.min.js

cart-fragments.min.js

20 ms

jquery.fancybox.min.js

jquery.fancybox.min.js

31 ms

core.min.js

core.min.js

25 ms

pum-site-scripts.js

pum-site-scripts.js

27 ms

forms.js

forms.js

32 ms

lazyload.min.js

lazyload.min.js

41 ms

bg-flyout.jpg

bg-flyout.jpg

69 ms

logo-rtol.png

logo-rtol.png

69 ms

home-featured.jpg

home-featured.jpg

68 ms

proximanova-bold-webfont.woff

proximanova-bold-webfont.woff

31 ms

fa-regular-400.woff

fa-regular-400.woff

442 ms

fa-light-300.woff

fa-light-300.woff

532 ms

fa-solid-900.woff

fa-solid-900.woff

32 ms

the_feeling-webfont.woff

the_feeling-webfont.woff

33 ms

proximanova-reg-webfont.woff

proximanova-reg-webfont.woff

32 ms

fa-brands-400.woff

fa-brands-400.woff

33 ms

recaptcha__en_gb.js

recaptcha__en_gb.js

40 ms

rubysoflondon.com

rubysoflondon.com

696 ms

BROWNIES-Rubys-Selection-2.jpg

BROWNIES-Rubys-Selection-2.jpg

47 ms

CAKE-Confetti-Ballon-3.jpg

CAKE-Confetti-Ballon-3.jpg

48 ms

Hello-Pretty-2-800x800.jpg

Hello-Pretty-2-800x800.jpg

47 ms

2-DONUT-Golden-Meringue-1.jpg

2-DONUT-Golden-Meringue-1.jpg

47 ms

Tall-Pastel-Candles-1.jpg

Tall-Pastel-Candles-1.jpg

48 ms

cupcakes.jpg

cupcakes.jpg

48 ms

donuts.jpg

donuts.jpg

49 ms

brownies.jpg

brownies.jpg

50 ms

cakes.jpg

cakes.jpg

50 ms

wedding-cakes.jpg

wedding-cakes.jpg

55 ms

corporate.jpg

corporate.jpg

56 ms

thumb-extras.jpg

thumb-extras.jpg

55 ms

thumb-gift-cards.jpg

thumb-gift-cards.jpg

71 ms

thumb-visit-us.jpg

thumb-visit-us.jpg

77 ms

thumb-love-cake.jpg

thumb-love-cake.jpg

71 ms

Hearts.jpg

Hearts.jpg

77 ms

Greenwich-Market-Header.jpg

Greenwich-Market-Header.jpg

82 ms

Xmas-Opening-Times-b.jpg

Xmas-Opening-Times-b.jpg

89 ms

woocommerce-smallscreen-7fc63a11374ba690714391a5c73ffaa2.css

woocommerce-smallscreen-7fc63a11374ba690714391a5c73ffaa2.css

12 ms

Accessibility Review

rubysoflondon.com accessibility score

92

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

rubysoflondon.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

rubysoflondon.com SEO score

90

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Rubysoflondon.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Rubysoflondon.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

rubysoflondon.com

Open Graph data is detected on the main page of Rubys Of London. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: