Tools & Wizards About Us
rulemailer.se screenshot

Report Summary

  • 49

    Performance

    Renders faster than
    68% of other websites

  • 72

    Accessibility

    Visual factors better than
    that of 38% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 79

    SEO

    Google-friendlier than
    40% of websites

rulemailer.se

Rule | Plattform för personaliserad digital kommunikation hela kundresan

Page Load Speed

7.3 sec in total

First Response

345 ms

Resources Loaded

6.6 sec

Page Rendered

357 ms

rulemailer.se screenshot

About Website

Visit rulemailer.se now to see the best up-to-date Rule Mailer content and also check out these interesting facts you probably never knew about rulemailer.se

Personaliserad digital kommunikation hela kundresan. Rule | Plattform för Marketing Automation, nyhetsbrev och SMS marknadsföring.

Visit rulemailer.se

Key Findings

We analyzed Rulemailer.se page load time and found that the first response time was 345 ms and then it took 7 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

rulemailer.se performance score

49

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.4 s

36/100

10%

LCP (Largest Contentful Paint)

Value4.7 s

32/100

25%

SI (Speed Index)

Value5.0 s

64/100

10%

TBT (Total Blocking Time)

Value970 ms

28/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value5.5 s

71/100

10%

Network Requests Diagram

rulemailer.se

345 ms

www.rule.se

2458 ms

autoptimize_7c303cb5ba2d166a9dbcaf9c69407dc3.css

35 ms

css

98 ms

style_dynamic.php

1062 ms

Our browser made a total of 38 requests to load all elements on the main page. We found that 3% of them (1 request) were addressed to the original Rulemailer.se, 66% (25 requests) were made to Rule.se and 16% (6 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (2.5 sec) relates to the external source Rule.se.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.0 MB (40%)

Content Size

2.6 MB

After Optimization

1.6 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Rulemailer.se main page is 2.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Images take 1.4 MB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 54.5 kB

  • Original 65.7 kB
  • After minification 65.6 kB
  • After compression 11.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 54.5 kB or 83% of the original size.

Image Optimization

-5%

Potential reduce by 73.8 kB

  • Original 1.4 MB
  • After minification 1.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Rule Mailer images are well optimized though.

JavaScript Optimization

-8%

Potential reduce by 2.0 kB

  • Original 24.4 kB
  • After minification 24.3 kB
  • After compression 22.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-82%

Potential reduce by 903.4 kB

  • Original 1.1 MB
  • After minification 1.1 MB
  • After compression 193.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Rulemailer.se needs all CSS files to be minified and compressed as it can save up to 903.4 kB or 82% of the original size.

Requests Breakdown

Number of requests can be reduced by 7 (26%)

Requests Now

27

After Optimization

20

  • Images
  • JavaScript
  • CSS

The browser has sent 27 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Rule Mailer. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 5 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

rulemailer.se

rulemailer.se

345 ms

www.rule.se

www.rule.se

2458 ms

autoptimize_7c303cb5ba2d166a9dbcaf9c69407dc3.css

autoptimize_7c303cb5ba2d166a9dbcaf9c69407dc3.css

35 ms

css

css

98 ms

style_dynamic.php

style_dynamic.php

1062 ms

style_dynamic_responsive.php

style_dynamic_responsive.php

1393 ms

default_dynamic.php

default_dynamic.php

1052 ms

custom_js.php

custom_js.php

1083 ms

autoptimize_71623463f0ef4c52d92d23f364f5ba50.js

autoptimize_71623463f0ef4c52d92d23f364f5ba50.js

106 ms

analytics.js

analytics.js

19 ms

collect

collect

12 ms

APH4jr0uSos5wiut5cpjrnhCUOGz7vYGh680lGh-uXM.woff

APH4jr0uSos5wiut5cpjrnhCUOGz7vYGh680lGh-uXM.woff

13 ms

rule_logo_retina.png

rule_logo_retina.png

7 ms

overlay1.png

overlay1.png

10 ms

rulemailer-start2.jpg

rulemailer-start2.jpg

16 ms

toyota-material-handling.png

toyota-material-handling.png

20 ms

odd-molly.png

odd-molly.png

31 ms

logo_nobelprize.png

logo_nobelprize.png

35 ms

sas-cargo1.png

sas-cargo1.png

38 ms

systembolaget3.png

systembolaget3.png

42 ms

nudie-jeans.png

nudie-jeans.png

46 ms

e-postmarknadsforing12.png

e-postmarknadsforing12.png

57 ms

nyhetsbrev3.png

nyhetsbrev3.png

68 ms

skapa_nyhetsbrev3.png

skapa_nyhetsbrev3.png

77 ms

skicka_nyhetsbrev5.png

skicka_nyhetsbrev5.png

84 ms

funktioner1.png

funktioner1.png

89 ms

skraddarsydd_mall1.png

skraddarsydd_mall1.png

96 ms

statistik5.png

statistik5.png

102 ms

collect

collect

51 ms

ga-audiences

ga-audiences

29 ms

testimonials-bg1.jpg

testimonials-bg1.jpg

53 ms

8-PQNacfI9IhpgehJGCuGBsxEYwM7FgeyaSgU71cLG0.woff

8-PQNacfI9IhpgehJGCuGBsxEYwM7FgeyaSgU71cLG0.woff

2254 ms

F587cG5P5ff3TX6w4JlorxsxEYwM7FgeyaSgU71cLG0.woff

F587cG5P5ff3TX6w4JlorxsxEYwM7FgeyaSgU71cLG0.woff

2288 ms

CIKqu0ZApWLrJojeHmT3SQ.woff

CIKqu0ZApWLrJojeHmT3SQ.woff

2287 ms

Z-FsjIS3sPD5Zt6xiv44RxsxEYwM7FgeyaSgU71cLG0.woff

Z-FsjIS3sPD5Zt6xiv44RxsxEYwM7FgeyaSgU71cLG0.woff

2287 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

2262 ms

GCgb7bssGpwp7V5ynxmWy2IHn70NeZKJ0uStDo7Dza8.woff

GCgb7bssGpwp7V5ynxmWy2IHn70NeZKJ0uStDo7Dza8.woff

2286 ms

gtm.js

gtm.js

2258 ms

Accessibility Review

rulemailer.se accessibility score

72

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA IDs are not unique

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Form elements do not have associated labels

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

Best Practices

rulemailer.se best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

rulemailer.se SEO score

79

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    SV

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Rulemailer.se can be misinterpreted by Google and other search engines. Our service has detected that Swedish is used on the page, and it does not match the claimed English language. Our system also found out that Rulemailer.se main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

rulemailer.se

Open Graph description is not detected on the main page of Rule Mailer. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: