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rumstory.co.uk screenshot

Report Summary

  • 41

    Performance

    Renders faster than
    60% of other websites

  • 88

    Accessibility

    Visual factors better than
    that of 68% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 85

    SEO

    Google-friendlier than
    55% of websites

rumstory.co.uk

Welcome - The Rum Story

Page Load Speed

22.8 sec in total

First Response

2.9 sec

Resources Loaded

19 sec

Page Rendered

825 ms

rumstory.co.uk screenshot

About Website

Click here to check amazing Rum Story content. Otherwise, check out these important facts you probably never knew about rumstory.co.uk

Visit rumstory.co.uk

Key Findings

We analyzed Rumstory.co.uk page load time and found that the first response time was 2.9 sec and then it took 19.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 95% of websites can load faster.

Performance Metrics

rumstory.co.uk performance score

41

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value10.8 s

0/100

10%

LCP (Largest Contentful Paint)

Value11.5 s

0/100

25%

SI (Speed Index)

Value18.4 s

0/100

10%

TBT (Total Blocking Time)

Value260 ms

83/100

30%

CLS (Cumulative Layout Shift)

Value0.005

100/100

15%

TTI (Time to Interactive)

Value12.8 s

13/100

10%

Network Requests Diagram

www.rumstory.co.uk

2947 ms

woocommerce-layout.css

885 ms

woocommerce.css

934 ms

ladda.min.css

932 ms

tailwindreset.css

931 ms

Our browser made a total of 132 requests to load all elements on the main page. We found that 89% of them (118 requests) were addressed to the original Rumstory.co.uk, 7% (9 requests) were made to Fonts.gstatic.com and 2% (3 requests) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (3.2 sec) belongs to the original domain Rumstory.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 323.8 kB (35%)

Content Size

930.6 kB

After Optimization

606.8 kB

  • HTML
  • JavaScript
  • CSS

In fact, the total size of Rumstory.co.uk main page is 930.6 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. CSS take 383.9 kB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 148.7 kB

  • Original 180.1 kB
  • After minification 175.2 kB
  • After compression 31.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 148.7 kB or 83% of the original size.

JavaScript Optimization

-12%

Potential reduce by 42.6 kB

  • Original 366.6 kB
  • After minification 366.6 kB
  • After compression 323.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 42.6 kB or 12% of the original size.

CSS Optimization

-35%

Potential reduce by 132.5 kB

  • Original 383.9 kB
  • After minification 344.3 kB
  • After compression 251.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Rumstory.co.uk needs all CSS files to be minified and compressed as it can save up to 132.5 kB or 35% of the original size.

Requests Breakdown

Number of requests can be reduced by 63 (97%)

Requests Now

65

After Optimization

2

  • JavaScript
  • CSS

The browser has sent 65 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Rum Story. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 24 to 1 for JavaScripts and from 41 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.rumstory.co.uk

www.rumstory.co.uk

2947 ms

woocommerce-layout.css

woocommerce-layout.css

885 ms

woocommerce.css

woocommerce.css

934 ms

ladda.min.css

ladda.min.css

932 ms

tailwindreset.css

tailwindreset.css

931 ms

tailwind.css

tailwind.css

930 ms

bootstrap-icons.min.css

bootstrap-icons.min.css

939 ms

intlTelInput.css

intlTelInput.css

1634 ms

bookly-main.css

bookly-main.css

1251 ms

bootstrap.min.css

bootstrap.min.css

1793 ms

customer-profile.css

customer-profile.css

1580 ms

cookieblocker.min.css

cookieblocker.min.css

1575 ms

font-awesome-legacy.min.css

font-awesome-legacy.min.css

1630 ms

grid-system.css

grid-system.css

1571 ms

style.css

style.css

1974 ms

element-fancy-box.css

element-fancy-box.css

1893 ms

element-scrolling-text.css

element-scrolling-text.css

1902 ms

element-icon-with-text.css

element-icon-with-text.css

1950 ms

element-wpb-column-border.css

element-wpb-column-border.css

1949 ms

element-recent-posts.css

element-recent-posts.css

2108 ms

css

css

51 ms

responsive.css

responsive.css

2208 ms

product-style-classic.css

product-style-classic.css

2227 ms

woocommerce.css

woocommerce.css

2352 ms

flickity.css

flickity.css

2267 ms

skin-material.css

skin-material.css

2367 ms

menu-dynamic.css

menu-dynamic.css

2418 ms

js_composer.min.css

js_composer.min.css

2533 ms

css

css

67 ms

eventon_styles.css

eventon_styles.css

2627 ms

all.css

all.css

2664 ms

eventon_dynamic_styles.css

eventon_dynamic_styles.css

2670 ms

el_styles.css

el_styles.css

2683 ms

salient-dynamic-styles.css

salient-dynamic-styles.css

2824 ms

css

css

69 ms

frontend-gtag.min.js

frontend-gtag.min.js

2847 ms

hooks.min.js

hooks.min.js

2941 ms

frontend.js

frontend.js

2974 ms

jquery.min.js

jquery.min.js

3065 ms

js

js

62 ms

external_api.js

external_api.js

84 ms

wc-blocks.css

wc-blocks.css

2990 ms

yikes-inc-easy-mailchimp-extender-public.min.css

yikes-inc-easy-mailchimp-extender-public.min.css

2263 ms

style-non-critical.css

style-non-critical.css

2244 ms

woocommerce-non-critical.css

woocommerce-non-critical.css

2332 ms

jquery.fancybox.css

jquery.fancybox.css

2363 ms

core.css

core.css

2388 ms

slide-out-right-hover.css

slide-out-right-hover.css

2446 ms

jquery-migrate.min.js

jquery-migrate.min.js

2214 ms

jquery.blockUI.min.js

jquery.blockUI.min.js

1913 ms

add-to-cart.min.js

add-to-cart.min.js

2006 ms

js.cookie.min.js

js.cookie.min.js

2031 ms

woocommerce.min.js

woocommerce.min.js

2009 ms

spin.min.js

spin.min.js

2064 ms

ladda.min.js

ladda.min.js

1979 ms

moment.min.js

moment.min.js

1984 ms

hammer.min.js

hammer.min.js

1993 ms

jquery.hammer.min.js

jquery.hammer.min.js

1979 ms

qrcode.js

qrcode.js

2009 ms

bookly.min.js

bookly.min.js

2200 ms

intlTelInput.min.js

intlTelInput.min.js

2148 ms

customer-profile.js

customer-profile.js

1976 ms

jquery.easing.min.js

jquery.easing.min.js

1983 ms

jquery.mousewheel.min.js

jquery.mousewheel.min.js

1980 ms

priority.js

priority.js

1949 ms

intersection-observer.min.js

intersection-observer.min.js

2194 ms

transit.min.js

transit.min.js

2147 ms

waypoints.js

waypoints.js

2029 ms

imagesLoaded.min.js

imagesLoaded.min.js

1934 ms

hoverintent.min.js

hoverintent.min.js

1905 ms

jquery.fancybox.min.js

jquery.fancybox.min.js

1918 ms

anime.min.js

anime.min.js

2917 ms

flickity.min.js

flickity.min.js

2752 ms

superfish.js

superfish.js

2776 ms

init.js

init.js

2662 ms

touchswipe.min.js

touchswipe.min.js

2625 ms

eventon_gen_maps.js

eventon_gen_maps.js

2581 ms

eventon_functions.js

eventon_functions.js

2849 ms

jquery.easing.1.3.js

jquery.easing.1.3.js

2775 ms

handlebars.js

handlebars.js

2750 ms

jquery.mobile.min.js

jquery.mobile.min.js

2662 ms

moment.min.js

moment.min.js

2634 ms

jquery.mousewheel.min.js

jquery.mousewheel.min.js

2630 ms

eventon_script.js

eventon_script.js

2963 ms

sourcebuster.min.js

sourcebuster.min.js

2884 ms

order-attribution.min.js

order-attribution.min.js

2781 ms

complianz.min.js

complianz.min.js

2686 ms

js_composer_front.min.js

js_composer_front.min.js

2654 ms

yikes-mc-ajax-forms.min.js

yikes-mc-ajax-forms.min.js

2702 ms

form-submission-helpers.min.js

form-submission-helpers.min.js

2877 ms

logo-black-400.png

logo-black-400.png

2396 ms

scroll-down-light.png

scroll-down-light.png

2336 ms

bottle-red.png

bottle-red.png

2401 ms

210429_WHC0001_The-Rum-Story_007.jpg

210429_WHC0001_The-Rum-Story_007.jpg

2400 ms

HFC_Logo_White-150.png

HFC_Logo_White-150.png

2391 ms

red-line.png

red-line.png

2590 ms

bg03.png

bg03.png

2595 ms

03-Mr-Jeffersons-Office_0010-1024x683.jpg

03-Mr-Jeffersons-Office_0010-1024x683.jpg

2666 ms

04-Antiguan-Rainforrest_0010-1024x683.jpg

04-Antiguan-Rainforrest_0010-1024x683.jpg

2672 ms

05-Slavery-and-the-history-of-rum_008-683x1024.jpg

05-Slavery-and-the-history-of-rum_008-683x1024.jpg

2681 ms

Rum-Story-135-e1658351142945-1024x728.jpg

Rum-Story-135-e1658351142945-1024x728.jpg

2596 ms

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205 ms

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285 ms

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264 ms

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283 ms

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XRXI3I6Li01BKofiOc5wtlZ2di8HDFwmdTQ3iqzbXWjQeQ.ttf

284 ms

fontawesome-webfont.svg

fontawesome-webfont.svg

2675 ms

icomoon.woff

icomoon.woff

2651 ms

08-Bonded-Warehouse_006-1024x683.jpg

08-Bonded-Warehouse_006-1024x683.jpg

2722 ms

210429_WHC0001_The-Rum-Story_055-1024x683.jpg

210429_WHC0001_The-Rum-Story_055-1024x683.jpg

2726 ms

07-Rum-and-the-Royal-Navy_006-1024x620.jpg

07-Rum-and-the-Royal-Navy_006-1024x620.jpg

2719 ms

10-Prohibition-and-the-Jazz-era_002-1024x683.jpg

10-Prohibition-and-the-Jazz-era_002-1024x683.jpg

2711 ms

02-Courtyard-Courtyard-cafe-Stables-Bar_005-1024x683.jpg

02-Courtyard-Courtyard-cafe-Stables-Bar_005-1024x683.jpg

2889 ms

210429_WHC0001_The-Rum-Story_092-1024x683.jpg

210429_WHC0001_The-Rum-Story_092-1024x683.jpg

3218 ms

05-Slavery-and-the-history-of-rum_003-1024x683.jpg

05-Slavery-and-the-history-of-rum_003-1024x683.jpg

3018 ms

Whitehaven-Harbour-1024x683.jpeg

Whitehaven-Harbour-1024x683.jpeg

3226 ms

bg-blue-e1686745695236-800x790.jpg

bg-blue-e1686745695236-800x790.jpg

3222 ms

sugar-cane-Image-by-Corinna-Schenk-from-Pixabay-e1679148997733-800x800.jpeg

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3198 ms

ship-Image-by-Gordon-Johnson-from-Pixabay-e1679148773552-800x800.jpg

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3114 ms

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3017 ms

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Cooperage-1-2-800x800.jpg

3219 ms

pulley-credit-Image-by-Taken-from-Pixabay-800x800.jpg

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3222 ms

bg-blue.jpg

bg-blue.jpg

3218 ms

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56 ms

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57 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

1919 ms

icomoon.ttf

icomoon.ttf

1987 ms

fontawesome-webfont.ttf

fontawesome-webfont.ttf

315 ms

icomoon.svg

icomoon.svg

314 ms

woocommerce-smallscreen.css

woocommerce-smallscreen.css

316 ms

Accessibility Review

rumstory.co.uk accessibility score

88

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

rumstory.co.uk best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

rumstory.co.uk SEO score

85

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Rumstory.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Rumstory.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

rumstory.co.uk

Open Graph description is not detected on the main page of Rum Story. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: