Tools & Wizards About Us
russellhobbs.co.nz screenshot

Report Summary

  • 39

    Performance

    Renders faster than
    58% of other websites

  • 98

    Accessibility

    Visual factors better than
    that of 94% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 79

    SEO

    Google-friendlier than
    40% of websites

russellhobbs.co.nz

Buy Kettles, Toasters, Irons & More Online |  Russell Hobbs New Zealand

Page Load Speed

3.7 sec in total

First Response

192 ms

Resources Loaded

3.2 sec

Page Rendered

259 ms

russellhobbs.co.nz screenshot

About Website

Welcome to russellhobbs.co.nz homepage info - get ready to check Russell Hobbs best content for New Zealand right away, or after learning these important things about russellhobbs.co.nz

For over 65 years Russell Hobbs has been providing high quality and affordable home & kitchen appliances - from kettles to irons, toasters to cookware.

Visit russellhobbs.co.nz

Key Findings

We analyzed Russellhobbs.co.nz page load time and found that the first response time was 192 ms and then it took 3.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

russellhobbs.co.nz performance score

39

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.7 s

2/100

10%

LCP (Largest Contentful Paint)

Value14.2 s

0/100

25%

SI (Speed Index)

Value8.8 s

15/100

10%

TBT (Total Blocking Time)

Value250 ms

85/100

30%

CLS (Cumulative Layout Shift)

Value0.142

78/100

15%

TTI (Time to Interactive)

Value17.1 s

4/100

10%

Network Requests Diagram

russellhobbs.co.nz

192 ms

russellhobbs.co.nz

1180 ms

js

49 ms

gtm.js

96 ms

swiper.min.css

390 ms

Our browser made a total of 48 requests to load all elements on the main page. We found that 4% of them (2 requests) were addressed to the original Russellhobbs.co.nz, 48% (23 requests) were made to Cdn-img.russellhobbs.com and 38% (18 requests) were made to Cdn.russellhobbs.com. The less responsive or slowest element that took the longest time to load (1.2 sec) belongs to the original domain Russellhobbs.co.nz.

Page Optimization Overview & Recommendations

Page size can be reduced by 197.7 kB (6%)

Content Size

3.5 MB

After Optimization

3.3 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Russellhobbs.co.nz main page is 3.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 3.0 MB which makes up the majority of the site volume.

HTML Optimization

-73%

Potential reduce by 60.5 kB

  • Original 82.5 kB
  • After minification 82.1 kB
  • After compression 22.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 60.5 kB or 73% of the original size.

Image Optimization

-2%

Potential reduce by 56.3 kB

  • Original 3.0 MB
  • After minification 2.9 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Russell Hobbs images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 1.3 kB

  • Original 336.1 kB
  • After minification 336.1 kB
  • After compression 334.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-97%

Potential reduce by 79.6 kB

  • Original 82.5 kB
  • After minification 3.0 kB
  • After compression 2.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Russellhobbs.co.nz needs all CSS files to be minified and compressed as it can save up to 79.6 kB or 97% of the original size.

Requests Breakdown

Number of requests can be reduced by 13 (30%)

Requests Now

44

After Optimization

31

  • Images
  • JavaScript
  • CSS

The browser has sent 44 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Russell Hobbs. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 14 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

russellhobbs.co.nz

russellhobbs.co.nz

192 ms

russellhobbs.co.nz

russellhobbs.co.nz

1180 ms

js

js

49 ms

gtm.js

gtm.js

96 ms

swiper.min.css

swiper.min.css

390 ms

main.min.css

main.min.css

585 ms

prefixfree.min.js

prefixfree.min.js

401 ms

polyfill.min.js

polyfill.min.js

401 ms

vue.min.js

vue.min.js

488 ms

jquery-3.2.1.min.js

jquery-3.2.1.min.js

486 ms

api.js

api.js

51 ms

bv.js

bv.js

143 ms

swiper.min.js

swiper.min.js

557 ms

isotope.pkgd.min.js

isotope.pkgd.min.js

482 ms

serialize-0.2.min.js

serialize-0.2.min.js

482 ms

debounce.min.js

debounce.min.js

484 ms

main.min.js

main.min.js

485 ms

recaptcha__en.js

recaptcha__en.js

120 ms

small_rice-cooker-thumbnail.jpg

small_rice-cooker-thumbnail.jpg

586 ms

product_registration_banner.jpg

product_registration_banner.jpg

184 ms

rh_logo_black.png

rh_logo_black.png

114 ms

rh_logo_bw.png

rh_logo_bw.png

113 ms

small_christmas-recipe-thumbnail.jpg

small_christmas-recipe-thumbnail.jpg

681 ms

small_recetasa-ligeras-thumbnail.jpg

small_recetasa-ligeras-thumbnail.jpg

681 ms

small_libro-de-recetas-thumbnail.jpg

small_libro-de-recetas-thumbnail.jpg

681 ms

small_RHAF15_WE_AWARD_HERO_500x500.jpg

small_RHAF15_WE_AWARD_HERO_500x500.jpg

516 ms

small_RHSC7_Finder2023_500X500.jpg

small_RHSC7_Finder2023_500X500.jpg

517 ms

small_RHC570_HERO.png

small_RHC570_HERO.png

681 ms

small_RHC410_HERO.png

small_RHC410_HERO.png

681 ms

small_RHC470_HERO_2000X2000.png

small_RHC470_HERO_2000X2000.png

667 ms

small_RHK92COP_2024Award_500x500.jpg

small_RHK92COP_2024Award_500x500.jpg

749 ms

small_RHT94_Copper_HERO_WEB.jpg

small_RHT94_Copper_HERO_WEB.jpg

759 ms

nz.svg

nz.svg

94 ms

george-icons.woff

george-icons.woff

128 ms

fa-light-300.woff

fa-light-300.woff

302 ms

footmark.png

footmark.png

115 ms

large_RH_BANNER_70TH_ANNIVERSARY_RH_70THANNIVERSARY_WEB_v2.jpg

large_RH_BANNER_70TH_ANNIVERSARY_RH_70THANNIVERSARY_WEB_v2.jpg

831 ms

large_NZ_Satisfry_1920x716.jpg

large_NZ_Satisfry_1920x716.jpg

831 ms

large_Kettle_Awards_1920x716.jpg

large_Kettle_Awards_1920x716.jpg

833 ms

large_SupremeSteam_1920x716.jpg

large_SupremeSteam_1920x716.jpg

831 ms

large_DesireMatteBlack_1920x716.jpg

large_DesireMatteBlack_1920x716.jpg

894 ms

large_Beerenberg_1920x716.jpg

large_Beerenberg_1920x716.jpg

904 ms

large_V2_ReviewUs2_1920x716.jpg

large_V2_ReviewUs2_1920x716.jpg

994 ms

large_rh_18_redesign_thumb_category_kettles.jpg

large_rh_18_redesign_thumb_category_kettles.jpg

793 ms

large_rh_18_redesign_thumb_category_toast.jpg

large_rh_18_redesign_thumb_category_toast.jpg

794 ms

large_rh_18_redesign_thumb_category_food_prep.jpg

large_rh_18_redesign_thumb_category_food_prep.jpg

793 ms

large_rh_18_redesign_thumb_category_cooking.jpg

large_rh_18_redesign_thumb_category_cooking.jpg

854 ms

large_rh_18_redesign_thumbs_category_irons.jpg

large_rh_18_redesign_thumbs_category_irons.jpg

862 ms

Accessibility Review

russellhobbs.co.nz accessibility score

98

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

russellhobbs.co.nz best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

russellhobbs.co.nz SEO score

79

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

High

Page is blocked from indexing

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Russellhobbs.co.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Russellhobbs.co.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

russellhobbs.co.nz

Open Graph description is not detected on the main page of Russell Hobbs. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: