Tools & Wizards About Us
hippytree.sidestudios.com screenshot

Report Summary

  • 53

    Performance

    Renders faster than
    70% of other websites

  • 70

    Accessibility

    Visual factors better than
    that of 35% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 80

    SEO

    Google-friendlier than
    42% of websites

hippytree.sidestudios.com

HippyTree | Surf & Stone Adventure Clothing for Men

Page Load Speed

6.7 sec in total

First Response

2.8 sec

Resources Loaded

3.5 sec

Page Rendered

431 ms

hippytree.sidestudios.com screenshot

About Website

Click here to check amazing Hippy Tree Sidestudios content for United States. Otherwise, check out these important facts you probably never knew about hippytree.sidestudios.com

The original surf & stone apparel company. HippyTree is dedicated to designing products that embody the surf and climbing lifestyle. Shop the official online store.

Visit hippytree.sidestudios.com

Key Findings

We analyzed Hippytree.sidestudios.com page load time and found that the first response time was 2.8 sec and then it took 3.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

hippytree.sidestudios.com performance score

53

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.3 s

74/100

10%

LCP (Largest Contentful Paint)

Value15.8 s

0/100

25%

SI (Speed Index)

Value7.0 s

33/100

10%

TBT (Total Blocking Time)

Value250 ms

85/100

30%

CLS (Cumulative Layout Shift)

Value0.001

100/100

15%

TTI (Time to Interactive)

Value11.0 s

21/100

10%

Network Requests Diagram

hippytree.sidestudios.com

2835 ms

base.css

95 ms

jquery.fancybox.min.css

32 ms

modernizr.js

84 ms

jquery.min.js

18 ms

Our browser made a total of 38 requests to load all elements on the main page. We found that 82% of them (31 requests) were addressed to the original Hippytree.sidestudios.com, 5% (2 requests) were made to Cdnjs.cloudflare.com and 5% (2 requests) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (2.8 sec) belongs to the original domain Hippytree.sidestudios.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 49.0 kB (2%)

Content Size

2.7 MB

After Optimization

2.7 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Hippytree.sidestudios.com main page is 2.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 2.6 MB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 32.9 kB

  • Original 40.8 kB
  • After minification 36.9 kB
  • After compression 7.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 32.9 kB or 81% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 2.6 MB
  • After minification 2.6 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Hippy Tree Sidestudios images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 39 B

  • Original 33.1 kB
  • After minification 33.1 kB
  • After compression 33.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-30%

Potential reduce by 16.1 kB

  • Original 54.1 kB
  • After minification 54.1 kB
  • After compression 38.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Hippytree.sidestudios.com needs all CSS files to be minified and compressed as it can save up to 16.1 kB or 30% of the original size.

Requests Breakdown

Number of requests can be reduced by 10 (30%)

Requests Now

33

After Optimization

23

  • Images
  • JavaScript
  • CSS

The browser has sent 33 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Hippy Tree Sidestudios. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 11 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

hippytree.sidestudios.com

hippytree.sidestudios.com

2835 ms

base.css

base.css

95 ms

jquery.fancybox.min.css

jquery.fancybox.min.css

32 ms

modernizr.js

modernizr.js

84 ms

jquery.min.js

jquery.min.js

18 ms

base-libs.js

base-libs.js

161 ms

base.js

base.js

83 ms

base.js

base.js

87 ms

search.js

search.js

88 ms

base.js

base.js

160 ms

jquery.fancybox.min.js

jquery.fancybox.min.js

31 ms

b18cee8e427417f605baae715.js

b18cee8e427417f605baae715.js

279 ms

gtm.js

gtm.js

198 ms

logo-desktop.jpg

logo-desktop.jpg

183 ms

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c684763de474ee4f3f51b8b2c0b194a3.jpg

305 ms

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66ffd43cf258ab7fb92b3b298362f43d.jpg

344 ms

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d34624d88eb8e1599b2af1ffcfcde195.jpg

327 ms

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5c99c411f9053afe81efd459f6233d47.jpg

264 ms

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eca69249e0d58b261abe60a6bc9ec0b1.jpg

263 ms

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ee373049fe0bf240fc7972cd2ceb4373.jpg

306 ms

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306 ms

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7f5220cffc704e83ac1ebc3829e9f757.jpg

344 ms

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7344bd8a5f78dd5483280c7d4a5968af.jpg

327 ms

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94abb7aaac6eff2757796f6c771f28ae.jpg

344 ms

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854171169b0acabff297e6296aacb05e.jpg

344 ms

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caac40cbe41301c4b29f6194baff580b.jpg

357 ms

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358 ms

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9beadeadf1767fea65fbdf4e8b963ad1.jpg

381 ms

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dccb37c667349f41a65bea40d209f928.jpg

385 ms

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47e97b7ebf98ce03d6a3316ad81bca4c.jpg

383 ms

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fdf2010051dc62fec058aae19b08ad46.jpg

385 ms

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412e08cd4ed7b11539f261aa130fc4c2.jpg

397 ms

f967bde0dab6a5f09def9ee28f7eb316.jpg

f967bde0dab6a5f09def9ee28f7eb316.jpg

408 ms

droidserif-regular.woff

droidserif-regular.woff

424 ms

json.php

json.php

366 ms

gtm.js

gtm.js

96 ms

droidserif-bold.woff

droidserif-bold.woff

263 ms

icomoon.woff

icomoon.woff

262 ms

Accessibility Review

hippytree.sidestudios.com accessibility score

70

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA IDs are not unique

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

hippytree.sidestudios.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

hippytree.sidestudios.com SEO score

80

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Hippytree.sidestudios.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Hippytree.sidestudios.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

hippytree.sidestudios.com

Open Graph data is detected on the main page of Hippy Tree Sidestudios. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: