Report Summary

  • 13

    Performance

    Renders faster than
    25% of other websites

  • 82

    Accessibility

    Visual factors better than
    that of 52% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 100

    SEO

    Google-friendlier than
    94% of websites

insights.sternstrategy.com

Stern Strategy Insights | PR & Marketing Strategy and Trends

Page Load Speed

4.5 sec in total

First Response

183 ms

Resources Loaded

2.5 sec

Page Rendered

1.8 sec

insights.sternstrategy.com screenshot

About Website

Click here to check amazing Insights Stern Strategy content for India. Otherwise, check out these important facts you probably never knew about insights.sternstrategy.com

Stern Strategy Insights provides the latest PR, marketing and communications strategy trends and thought leadership insights you need to succeed.

Visit insights.sternstrategy.com

Key Findings

We analyzed Insights.sternstrategy.com page load time and found that the first response time was 183 ms and then it took 4.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

insights.sternstrategy.com performance score

13

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.1 s

8/100

10%

LCP (Largest Contentful Paint)

Value12.1 s

0/100

25%

SI (Speed Index)

Value10.1 s

9/100

10%

TBT (Total Blocking Time)

Value6,290 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.168

71/100

15%

TTI (Time to Interactive)

Value14.2 s

9/100

10%

Network Requests Diagram

insights.sternstrategy.com

183 ms

sternstrategy.com

495 ms

js

180 ms

wp-emoji-release.min.js

610 ms

frontend-gtag.min.js

607 ms

Our browser made a total of 65 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original Insights.sternstrategy.com, 62% (40 requests) were made to Eiwpyksmmiv.exactdn.com and 8% (5 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (889 ms) relates to the external source Cdnjs.cloudflare.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 117.0 kB (59%)

Content Size

198.2 kB

After Optimization

81.2 kB

In fact, the total size of Insights.sternstrategy.com main page is 198.2 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 30% of websites need less resources to load. HTML takes 145.1 kB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 116.9 kB

  • Original 145.1 kB
  • After minification 139.1 kB
  • After compression 28.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 116.9 kB or 81% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 31.2 kB
  • After minification 31.2 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Insights Stern Strategy images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 68 B

  • Original 21.9 kB
  • After minification 21.9 kB
  • After compression 21.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

Number of requests can be reduced by 12 (52%)

Requests Now

23

After Optimization

11

The browser has sent 23 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Insights Stern Strategy. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 13 to 1 for JavaScripts and as a result speed up the page load time.

Accessibility Review

insights.sternstrategy.com accessibility score

82

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA input fields do not have accessible names

High

Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

insights.sternstrategy.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

insights.sternstrategy.com SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Insights.sternstrategy.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Insights.sternstrategy.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Insights Stern Strategy. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: