Analyze Travel News, Airline Industry News, & Hotel Industry News by Skift

Global travel industry intelligence: News, info, data and analysis on airlines, hotels, tourism, cruises, startups, tech and more.

Page load speed analysis

  • 63/100

    Normal result
  • 6

    Successful tests
  • 2

    Failed tests
  • First response

    94 ms

  • Resources loaded

    2 sec

  • Page rendered

    1.6 sec

  • Total page load time

    3.7 sec

Visit now to see the best up-to-date M Skift content for United States and also check out these interesting facts you probably never knew about

We analyzed page load time and found that the first response time was 94 ms and then it took 3.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Page optimization

  • HTML 106.4 kB
    Images 21.5 MB
    Javascripts 1.1 MB
    CSS 578.9 kB

    In fact, the total size of main page is 23.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 85% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 21.5 MB which makes up the majority of the site volume.

    • Original 106.4 kB
    • After minification 101.5 kB
    • After compression 21.1 kB

    HTML optimization

    HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 85.3 kB or 80% of the original size.

    • Original 21.5 MB
    • After optimization 21.3 MB

    Image optimization

    Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. M Skift images are well optimized though.

    • Original 1.1 MB
    • After minification 1.1 MB
    • After compression 363.2 kB

    JavaScript optimization

    It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 746.1 kB or 67% of the original size.

    • Original 578.9 kB
    • After minification 576.4 kB
    • After compression 114.5 kB

    CSS optimization

    CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. needs all CSS files to be minified and compressed as it can save up to 464.4 kB or 80% of the original size.

Network requests diagram

  • wp-emoji-release.min.js
  • css
  • style.css
  • twitter-feed.css
  • default.min.css
  • addtoany.min.css
  • modernizr.custom.06827.js
  • jquery.js
  • jquery-migrate.min.js
  • freewall-min.js
  • current.js
  • slickQuiz.css
  • front.css
  • devicepx-jetpack.js
  • skift-min.js
  • sk-ads-min.js
  • wp-embed.min.js
  • slickQuiz-min.js
  • widgets.js
  • e-201609.js
  • analytics.js
  • quant.js
  • i.js
  • gpt.js
  • gtm.js
  • skift_text_logo_gray.png
  • afd7e77a-4001-48f4-9965-de5e037e3884
  • shutterstock_181358375.jpg
  • page.js
  • 449646.js
  • search.png
  • skift_text_logo_white.png
  • x.png
  • bev.jpg
  • hoteltonight.jpg
  • dksfdjks.jpg
  • Base7booking_1.jpg
  • Heathrow_CTA_CAM-04_Bridge_005-web-1280x778.jpg
  • SkiftxCheckmate_article_featured_image.jpg
  • aeroflot1-600x400.jpg
  • TRANSLATIONS_post-1-600x400.jpg
  • Turkish-Airlines.jpg
  • SkiftxCheckmate_article_featured_image-600x400.jpg
  • hoteltonight-600x400.jpg
  • Base7booking_1-600x400.jpg
  • koh-kut-thailand-600x400.jpg
  • 2016-02-29T122107Z_2_LYNXNPEC1S0WG_RTROPTP_3_YOSEMITE-TRADEMARKS-600x400.jpg
  • Heathrow_CTA_CAM-04_Bridge_005-web-600x400.jpg
  • TheRiseofFastCasualDesign-600x400.jpg
  • Screen-Shot-2016-02-28-at-10.05.27-AM-600x400.png
  • Justin-Iceland-600x400.jpg
  • onego-app-600x400.jpg
  • skift-article-design-final-600x400.jpg
  • wpid-thumbnail-5128d0d583030e2af92db7cbdd8b77ab-600x400.jpeg
  • facebook-shadowed.png
  • twitter-shadowed.png
  • linkedin-shadowed.png
  • flipboard-shadowed.png
  • rss-shadowed.png
  • newsletter-shadowed.png
  • lined.png
  • marriottapp.jpg
  • landing-stage-sea-holiday-vacation.jpg
  • g.gif
  • ProximaNova-Regular.woff
  • ProximaNova-Light.woff
  • ProximaNova-Thin.woff
  • ProximaNova-Semibold.woff
  • ProximaNova-Bold.woff
  • pubads_impl_81.js
  • pixel;r=919465082;a=p-La4SP9Czd8Hsc;fpan=1;fpa=P0-1922493919-1456860779370;ns=0;ce=1;cm=;je=0;sr=1024x768x32;enc=n;dst=0;et=1456860779369;tzo=-180;ref=;;
  • collect
  • collect
  • sm13.html
  • Adelle-Thin.woff
  • Adelle-Regular.woff
  • icons.15.svg.css
  • ads
  • container.html
  • ga.js
  • 1881928825438709125
  • 12823506332061270825
  • osd.js
  • init1.js
  • roundtrip.js
  • chartbeat_pub.js
  • __ptq.gif
  • __ptq.gif
  • ad
  • ping
  • bouncev2.cc0069615a.css
  • 225342
  • 225655
  • 225671
  • 243564
  • 243576
  • jquery.min.js
  • overlay.js
  • 493e7335bd660bdf8a7581691d27c93f.png
  • 8ee64ba981a0f354bae1065875bec979.png
  • out
  • tr
  • out
  • out
  • out
  • out
  • out
  • out
  • 00354c10acaf54d36aa518497d05951f.png
  • 8ee64ba981a0f354bae1065875bec9791.png
  • d2a6020875d256f38c34227609c83c76.png
  • e28e7f2308907c8813c9ef01a5e7d02f.png
  • 8ee64ba981a0f354bae1065875bec9793.png
  • report.gif
  • collect
  • close75.png
  • report.gif
  • sync
  • u.php
  • adsct
  • pixel
  • report.gif
  • collect
  • close50.png
  • report.gif
  • collect
  • report.gif
  • report.gif
  • report.gif
  • 377928.gif
  • report.gif
  • in
  • sd
  • tap.php

Our browser made a total of 139 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original, 40% (55 requests) were made to and 10% (14 requests) were made to The less responsive or slowest element that took the longest time to load (740 ms) relates to the external source

Additional info on


The browser has sent 120 CSS, Javascripts, AJAX and image requests in order to completely render the main page of M Skift. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 30 to 1 for JavaScripts and from 9 to 1 for CSS and as a result speed up the page load time.











Possible request optimization













Normal result


As for redirects, our browser was forwarded to before it reached this domain.

IP address uses IP address which is currently shared with 4 other domains. The more sites share the same IP address, the higher the host server’s workload is. It is strongly recommended that the host server should be changed or the hosting provider should be requested to give a different (separate) IP address for this domain.

Poor result

IP Trace

DNS records

Type Host Target/ip TTL Other
A 274
A 274

274 Ipv6: 2606:4700:10::6814:d525

274 Ipv6: 2606:4700:10::6814:d425

Language and encoding

Good result


EN en language flag


EN en language flag





Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

HTTPS certificate

SSL Certificate has no SSL certificate. Web browsing can be safer with HTTPS connection, so we suggest that it should be obtained for this site.

Poor result

Visitor World Map

Country of origin for 50.6% of all visits is United States. It’s good for that their server is also located in United States, as that enables the majority of their visitors to benefit from a much faster page load time.

Good result

Good result

Social Sharing Optimization

Open Graph data is detected on the main page of M Skift. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook:

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