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promotions.scmp.com screenshot

Report Summary

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    Performance

  • 0

    Accessibility

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    Best Practices

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    SEO

promotions.scmp.com

Current Promotions | South China Morning Post

Page Load Speed

10.1 sec in total

First Response

467 ms

Resources Loaded

9.1 sec

Page Rendered

504 ms

promotions.scmp.com screenshot

About Website

Visit promotions.scmp.com now to see the best up-to-date Promotions Scmp content for Hong Kong and also check out these interesting facts you probably never knew about promotions.scmp.com

Your source for credible news and authoritative insights from Hong Kong, China and the world.

Visit promotions.scmp.com

Key Findings

We analyzed Promotions.scmp.com page load time and found that the first response time was 467 ms and then it took 9.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

promotions.scmp.com performance score

0

Network Requests Diagram

promotions.scmp.com

467 ms

promotions

712 ms

css_im_fe-BLS12LgUhuNLt5nB9uqzZJszWl17T2uN6IrLE.css

5154 ms

css_1v1p6c3aYqINkya-CnRDeLYnpIDB3CJKRfC0JfKYsxw.css

6541 ms

css_CM1jOM0U6jKcfNFcEhnay4JMUQImNcCO_AWg8orO5zg.css

6543 ms

Our browser made a total of 64 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original Promotions.scmp.com, 22% (14 requests) were made to Cdn3.i-scmp.com and 11% (7 requests) were made to Scmp.com. The less responsive or slowest element that took the longest time to load (6.6 sec) relates to the external source Cdn3.i-scmp.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.3 MB (64%)

Content Size

2.0 MB

After Optimization

699.8 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Promotions.scmp.com main page is 2.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Javascripts take 639.4 kB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 338.7 kB

  • Original 392.0 kB
  • After minification 378.7 kB
  • After compression 53.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 338.7 kB or 86% of the original size.

Image Optimization

-16%

Potential reduce by 48.3 kB

  • Original 310.0 kB
  • After minification 261.7 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Promotions Scmp needs image optimization as it can save up to 48.3 kB or 16% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-54%

Potential reduce by 345.4 kB

  • Original 639.4 kB
  • After minification 598.8 kB
  • After compression 294.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 345.4 kB or 54% of the original size.

CSS Optimization

-86%

Potential reduce by 535.3 kB

  • Original 626.0 kB
  • After minification 616.2 kB
  • After compression 90.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Promotions.scmp.com needs all CSS files to be minified and compressed as it can save up to 535.3 kB or 86% of the original size.

Requests Breakdown

Number of requests can be reduced by 41 (69%)

Requests Now

59

After Optimization

18

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 59 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Promotions Scmp. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 25 to 1 for JavaScripts and from 10 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

promotions.scmp.com

promotions.scmp.com

467 ms

promotions

promotions

712 ms

css_im_fe-BLS12LgUhuNLt5nB9uqzZJszWl17T2uN6IrLE.css

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5154 ms

css_1v1p6c3aYqINkya-CnRDeLYnpIDB3CJKRfC0JfKYsxw.css

css_1v1p6c3aYqINkya-CnRDeLYnpIDB3CJKRfC0JfKYsxw.css

6541 ms

css_CM1jOM0U6jKcfNFcEhnay4JMUQImNcCO_AWg8orO5zg.css

css_CM1jOM0U6jKcfNFcEhnay4JMUQImNcCO_AWg8orO5zg.css

6543 ms

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5153 ms

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6563 ms

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css_7EY9H10Me_1s3zXZ4UxgemLGrPw80KLU-A29lW11gRQ.css

6588 ms

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css_ACZVQwYTbjjTz9L4UMvvJvfQ5VGbraetwt6kGaDjFKo.css

6602 ms

respond.min.js

respond.min.js

6540 ms

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5196 ms

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6568 ms

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3370 ms

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5337 ms

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6566 ms

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6631 ms

scmp_advert_gpt_async.js

scmp_advert_gpt_async.js

6565 ms

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6366 ms

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6366 ms

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26 ms

cx.js

cx.js

36 ms

webfontloader.js

webfontloader.js

36 ms

fbds.js

fbds.js

151 ms

analytics.js

analytics.js

30 ms

gpt.js

gpt.js

18 ms

sdk.js

sdk.js

334 ms

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58 ms

pubads_impl_82.js

pubads_impl_82.js

27 ms

scmp-all-icons.css

scmp-all-icons.css

232 ms

css

css

91 ms

collect

collect

70 ms

segment

segment

142 ms

container.html

container.html

19 ms

collect

collect

83 ms

ads

ads

417 ms

121 ms

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sprite-main3.png

141 ms

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130 ms

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117 ms

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sprites-s63a6730793.png

117 ms

scmp.woff

scmp.woff

234 ms

scmp-weather-icons.woff

scmp-weather-icons.woff

647 ms

scmp-megamenus

scmp-megamenus

740 ms

country_code.php

country_code.php

462 ms

oct.js

oct.js

83 ms

outbrain.js

outbrain.js

81 ms

beacon.js

beacon.js

45 ms

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883 ms

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45 ms

p1.html

p1.html

33 ms

adsct

adsct

81 ms

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adsct

34 ms

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p1.js

54 ms

40 ms

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xd_arbiter.php

227 ms

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xd_arbiter.php

430 ms

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rep.gif

49 ms

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78 ms

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osd.js

9 ms

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69 ms

chartbeat.js

chartbeat.js

58 ms

39 ms

xd_arbiter.php

xd_arbiter.php

138 ms

ping

ping

23 ms

SEO Factors

promotions.scmp.com SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Promotions.scmp.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Promotions.scmp.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

promotions.scmp.com

Open Graph data is detected on the main page of Promotions Scmp. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: